Words from the CEO continued
Our Vision
When BTS was founded we set as a vision
to become “world leader in business simulations”. We achieved this
vision in 2004. Our new vision includes becoming the World’s Leading
Learning & Development Consultancy – innovating how companies
change, learn and improve. This vision holds an exciting challenge
for us. Based on our position today in terms of client base,
portfolio of products and solutions and our people we are convinced
that we will achieve it.
There are several drivers behind our
sustainable, profitable growth:
- We operate on a growing market
- Our offering has strong competitive advantages
- We carry out acquisitions well on a fragmented market
- Our people are the best in the industry.
Globalization and increased competitive pressure drives growth
in the corporate training market…
- When Cingular and AT&T Wireless integrate as a result of one
of the world’s largest mergers ever…
- When Sony Ericsson develops its leaders to be equipped to
deliver future, profitable growth…
- When Juniper Networks drives a cultural shift in its 2,000
people worldwide sales force to evolve with the changing trends
in their market…
- When Norway Post creates a more profitable,
business-oriented company prepared for change……
- …they all decide that investments in the capabilities and
competencies of their people are critical to success. This is a
development and an approach that apply across industries and
geographies; which is why our market is growing 5-8 percent per
year.
…but the traditional methods are losing market share
Traditional training comes in formats
like lectures, power points, binders and group discussions. These
can be interesting and stimulating exercises but the necessary
results are not delivered; the job doesn’t get done. The job gets
done when the participants, the learners, change their business
behavior leading to positive business results.
Research shows that such results are
achieved when adults learn by doing through practical exercises in
an environment closely connected to their job, while having a clear
goal and motivation to change. The approach of BTS works in harmony
with these well-researched principles of success.
This is why companies like Cingular
Wire-less, Sony Ericsson, Juniper Networks and Norway Post choose to
work with BTS to accelerate change and improve business results.
Customers are buying more from BTS
Our value proposition is to develop the
mindset and capabilities your people need to accelerate and improve
business results. We make sure this delivers superior results and
ROI to our customers through:
- Discovery-based solutions – Learning by doing – the most
effective way to learn and change
- In-depth customization – to what is relevant and actionable
on the job
- A comprehensive process that secures and measures the
business impact.
All our solutions are built on “Learning
by Doing”; participants learn through discovery-based solutions –
via IT-based simulations, manual simulations, engage maps,
EngageMaps – in the classroom or online.
The solutions are customized to each
customer’s business and goals. The results are secured through a
thorough preparation, execution and follow-up process for each
learner in co-operation with his/her manager.
We offer our clients a broad range of
solutions covering business acumen, leadership and sales. We offer
global coverage and a relentless focus on quality and results. We
have a world-class organization of top-quality people.
Organic growth is our base
The foundation and majority of our growth
is organic – expansion of existing offices, geographical expansion
in the form of new offices and continuous development of new
products and solutions.
During 2006, revenues from existing
offices grew significantly. We also opened new offices in Brussels
and Chicago and launched a large number of new solutions and
products.
BTS still has a low market penetration,
and we have a strong base for further organic growth.
Our acquisitions continue to be successful
In recent years, we have also learned
that we can grow successfully in our highly fragmented market place
through acquisitions.
So far, we have completed five successful
acquisitions, and these acquisitions help drive profitable growth
and add new solutions, markets and talent – which creates a broader
base for continued growth.
We plan to continue on this route. Our
market place is very fragmented, and there are many opportunities
for attractive acquisitions. BTS has a competitive advantage through
its track-record in well-implemented integration processes, which
now increases the number of opportunities we get exposed to.
Prospects for the future
We have a long history demonstrating our
capacity of sustainable organic growth, and in recent years we have
also gained experience from successful acquisitions. Our market
continues to grow. Our market penetration is still very low. We are
in a stronger position than ever before to deliver value to our
customers and compete in the market place.
Based on continued strong market
conditions for BTS and the completed acquisitions, the profit before
tax for 2007 is expected to be significantly better than the
previous year.
Stockholm, March 2007
Henrik Ekelund
President & CEO of BTS Group AB
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