Strategies that work: Bridging the gap from strategy to real execution

Katy Young, SVP at BTS, and Jeroen Kraaijenbrink, Strategy & Leadership Author, trace strategy from top-level ideation to individual impact.
March 25, 2025
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In Episode 9 of Fearless Thinkers, Katy Young, Senior Vice President & Partner at BTS, and Jeroen Kraaijenbrink, Strategy & Leadership Author, Consultant, and Mentor, dive deeper into the critical moments of strategy implementation, tracing a strategy from top-level ideation to its implications on an individual's day-to-day.

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About the show

Most of us want to lead in a way that matters; to lift others up and build something people want to be part of.But too often, we’re socialized (explicitly or not) to lead a certain way: play it safe, stick to what’s proven, and avoid the questions that really need asking.

This podcast is about the people and ideas changing that story. We call them fearless thinkers.

Our guests are boundary-pushers, system challengers, and curious minds who look at today’s challenges and ask, “What if there is a better way?”If that’s the energy you’re looking for, you’ve come to the right place.

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