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Wall St. Journal Simulation Shows What It’s Like to Be Boss; Middle Managers at NetApp Receive Useful Taste of Reality
March 31, 2008
by Phred Dvorak |
This Wall St. Journal story features a BTS simulation run for client NetApp earlier this year. Participants worked to meet annual sales-growth
target of 35% while competing against other teams for market share and profitability. The simulation is a leadership development tool for the
second tier of 300 managers, building on BTS’ simulation communicating NetApp’s corporate strategy to top 100 leaders last year. |
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Training Magazine
Top Young Trainers of 2008
May 8, 2008
by Sarah Boehle
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Training magazine profiles Dan Parisi, BTS San Francisco Managing Director and
selected as a "top ten trainer under 40" by Training editors and an independent
judging panel comprising members of Training's Editorial Advisory Board. "Parisi
represents the 'next generation of training industry leaders," says BTS USA President
Jonas Akerman. "Not only does Dan 'lead from the front' by delivering seminars and
developing new solutions with his San Francisco-based 20-consultant team, he inspires
his team to take on newer, bigger challenges each year."
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Chief Learning Officer, Executive Briefings
MBA Candidates Compete in Business Simulation Competition
April 2008 |
Brian Summerfield quotes Rommin Adl and Steve Toomey of BTS about the inaugural BTS University Challenge,
a simulation contest which immersed MBA's from Chicago GSB, Indiana University , University of Michigan ,
Northwestern, and Notre Dame in a multi-billion dollar business competition. |
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Training & Development Digest Magazine The Duck, the egg and our Business (a Decalogue of simulations)
March 2008
by Dr Philios Andreou Sphika
 (Spanish)
 (English) |
Dr Andreou puts forward the ideas that although the use of gaming for learning is of great use due to the metaphors,
the state of mind of participants and the nature of competition, it is much more effective to use simulations based
on real problems and issues adding to relevance and applicability. It provides also a list of the ten things that
are needed to design a great simulation for learning purposes. |
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Sales & Marketing Management The Missing Ingredient: Building Business Acumen
March 28, 2008
by Jonathan Hodge and Lou Schachter |
An important article about what customers want from the people who sell to them, by Jonathan Hodge, the CEO of
BTS Scottsdale and Lou Schachter, the managing director of the global sales practice at BTS. Hodge and Schachter
make the case for today's salespeople to move beyond product knowledge acquisition by improving their business
acumen skills in order to understand their clients' businesses better. |
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Corporate Meetings & Incentives Magazine Don’t Call it a Game: Kimberly-Clark rolls the dice on a new training strategy
January 1, 2008
by Sue Hatch |
BTS client Kimberly-Clark and BTS are featured in a story describing an award-winning
business simulation at the annual leadership meeting of the consumer-products company.
The article discusses how the simulation drove home the importance of TSR, total shareholder
return, to executives. "They were totally immersed in running a company. Immersed in a competition.
It felt like Kimberly-Clark," says (Lesley) Hoare. "They could really experience the levers that move TSR."
They were so engrossed, she said, that the office that Kimberly-Clark had set up to allow attendees to
answer their e-mails — usually a hot destination — was practically deserted. |