BTS’s Rick Cheatham, Head of the U.S. Sales Practice, describes the advantages, risks, and challenges of implementing AI into sales teams.
Rick Cheatham, CMO, shares ideas for sales teams to better deliver insights, build credibility, and perform time-constrained delivery.
Here’s how to eliminate the turbulence of the buying process and be the best seller possible: one who gets the customer what they really need.
Sales coaching is a catchall term that, if not effectively managed, won’t actually help even good salespeople get better at selling. Organizations that want to improve their sales teams while still cultivating a dynamic company environment need to move beyond sales coaching to embrace a more diversified and hands-on training platform.
Lou Schachter and Rick Cheatham of BTS’s sales practice discuss the importance of selling both current and new offerings (XY selling) during a time when a company is transitioning its sales strategy.
By establishing that you are a listener, you change the game and become a welcome partner to that prospect or customer.
We’ll look at key account management programs from the perspective of the customer, the sales leader, and the key account manager.
Explore the 7 sales innovations driving results at FMCG companies, and learn the tools to think about how your customer buys.
Customers want salespeople who can navigate for them on their buying and implementation journeys.