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Aligning Strategy and your People on your Go-To-Market (GTM) Path

Event details

Virtual

1 hour

Event Overview

What are the key trends in sales and marketing and what can you learn from industry leaders on their priorities?

We have learned a thing or two about transforming sales and marketing organizations amid the pandemic. On top of managing complex buying cycles and changing buyers’ expectations, new ways of selling and marketing have emerged. Organizations that are able to implement and deliver on strategy execution amid regulatory requirements will be able to come out stronger.

Bringing together insights from 100 interviews conducted with top C-suite and sales and marketing leaders globally in the past year, join us as we invite Global Sales & Marketing Practice Leader, René Groeneveld, and GTM Lead of IMEA Region, Brendan Nash-Beresford, to share the insights from the discussion with leaders.

Download the BTS Insights Sales and Marketing Study

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In this session, you can expect to
  • Explore the latest trends and best thinking on prevailing customer needs and how it affects you
  • Gain insights into the disruptions that are shaping the way you interact with your customers, and ways to accelerate your customer’s desired results
  • Walk away with a practical approach in developing an integrated and digital-focused go-to-market approach
Who should attend

This webinar is best suited for Leaders in Commercial functions, Business Leaders, Sales and Marketing, Commercial Excellence, and Leaders in Learning & Development.

Questions about this event

Reach out to events.imea@bts.com