Who should attend
Sales Leaders, Sales Enablement Leaders, Marketing Leaders, Product Leaders, Industry Vertical Leaders
Establish credibility for sellers by helping them speak the language of their customers.
Sellers, consultants, and solution architects all need to understand their customers’ business to be able to position value. These conversations are grounded in Industry Acumen, which allows go-to-market teams to understand the specific goals and objectives of different line of business executives in the context of an industry vertical.
During this 60-minute webinar, you’ll learn how BTS thinks about this opportunity and the ways we help sales teams drive better sales conversations.
Expect to walk away with
- Design principles for creating a great industry acumen program for your team.
- Client examples and success stories from the consulting and technology companies.
- An understanding of how BTS can help you overcome the challenge of building industry acumen skills.
Featured Speakers
Barbara Adey
Head of US Sales and Marketing, BTS
Brad Roberts
Head of Sales Practice Australia, BTS
Rene Groeneveld
SVP, Global Head of Sales & Marketing, BTS
Corey Jacobs
Director, BTS