Event concluded
Aligning Strategy and your People on your Go-To-Market (GTM) Path
Top Priorities in 2022
Event Overview
What are the key trends in sales and marketing and what can you learn from industry leaders on their priorities?
We have learned a thing or two about transforming sales and marketing organizations amid the pandemic. On top of managing complex buying cycles and changing buyers’ expectations, new ways of selling and marketing have emerged. Organizations that are able to implement and deliver on strategy execution amid regulatory requirements will be able to come out stronger.
Bringing together insights from 100 interviews conducted with top C-suite and sales and marketing leaders globally in the past year, join us as we invite Global Sales & Marketing Practice Leader, René Groeneveld, to share the insights from the discussion with leaders.
Event resources
- Event Presentation
- Download the BTS Insights Sales and Marketing Study
- Whitepaper: 3 Reasons Why Enabling Sales Managers Falls Short
In this session, you can expect to
- Explore the latest trends and best thinking on prevailing customer needs and how it affects you
- Gain insights into the disruptions that are shaping the way you interact with your customers, and ways to accelerate your customer’s desired results
- Walk away with a practical approach in developing an integrated and digital-focused go-to-market approach
Who should attend
This webinar is best suited for Leaders in Commercial functions, Business Leaders, Sales and Marketing, Commercial Excellence, and Leaders in Learning & Development.
Featured Speakers
René Groeneveld
Global Sales & Marketing Practice Leader, BTS
Laura Jacobs
Sales Practice Developer, BTS
Questions about this event
Reach out to events.europe@bts.com