Event concluded

Marketing Made Personal

Exclusive networking event

Event details

In person

September 21, 2023 at 1:00pm Europe/Berlin

4 hours 30 minutes

Hilton Cologne, Marzellenstraße 13-17, D-50668 Cologne

Are you looking for inspiration on future marketing trends as well as personal exchange with colleagues from other companies and industries? Are you also looking for an opportunity to share and discuss your marketing priorities and challenges? Then you should participate in our Exclusive Networking Event: Marketing Made Personal!

The way we market is changing, and we believe that Marketing Made Personal brings success to your marketing approach. Join us as we invite our Head of Global Sales & Marketing Center of Excellence, René Groeneveld, guest speaker, Cliff Pfefferkorn, Co-CEO and Founder of eStrategy, and our key BTS marketing experts, to share critical trends and insights that reflect the future of marketing and to provide real-life examples, resources, and guidance for organizations to address these critical trends.

Location: Hilton Cologne, Marzellenstraße 13-17, D-50668 Cologne
Date: 21st September 2023, Thursday
Time: 13:00 – 17:30 CET + Dinner (optional) 18:00

Agenda

13:00 – 13:15 Welcome
13:15 – 14:15 Key trends in Marketing
14:15 – 14:30 Break
14:30 – 15:30 Working Session – Marketing Challenges
15:30 – 15:45 Result and Discussion
15:45 – 16:15 Guest Speaker Presentation: Omni & Multi-Channel
16:15 – 16:30 Break
16:30 – 17:15 Outlook: Future of Marketing
17:15 – 17:30 Closing
18:00 Optional Dinner & Networking

What to expect from this event

Uncover key trends within Marketing and how to use them in a powerful way.
Exchange with peers about current marketing priorities and challenges and how they can be achieved and solved.
Bar Camp discussions about the future and innovation in marketing.

Hosts

René Groeneveld

Head of Global Marketing and Sales Centre of Expertise, BTS

Michelle Drehsen

Consultant, BTS

Marc Toussaint

Director, BTS

Featured Speaker

Cliff Pfefferkorn

Co-CEO and Founder, eStrategy

Who should attend

This interactive event is best suited for Leaders in Commercial functions, Business Leaders, Sales, Marketing, and Commercial Excellence Leaders, Business Unit Leaders, and Marketing function Leaders, including Marketing Communication, Pricing Excellence, Branding, Product, and Portfolio Managers.