Event concluded
Marketing Made Personal
The future of marketing in 2023
What are the key trends for the future of marketing in 2023?
On top of managing complex buying cycles and changing buyers’ expectations, new ways of marketing have emerged. Marketing is becoming a critical element of every organization, and even more so in times of uncertainty. Organizations that are able to implement and deliver on strategy execution amid regulatory requirements will be able to come out stronger. To meet these future demands and challenges, making marketing more personal is key for organizations to effectively respond to future demands and challenges in marketing.
Join us as we invite our Head of Global Sales & Marketing Center of Expertise, René Groeneveld, to share critical trends and insights that reflect the future of marketing and to provide real-life examples, resources, and guidance for organizations to address these critical trends.
Event resources
- View the event presentation
- Read the article: Marketing made personal
- Download the BTS Insights Sales and Marketing Study
Featured Speakers
René Groeneveld
Head of Global Marketing and Sales Centre of Expertise, BTS
Michelle Drehsen
Consultant, Marketing Subject Matter Expert, BTS
Expect to walk away with
- Critical trends for the future of marketing
- Key leverages to improve your marketing processes
- Insights on how to foster the integration of marketing, sales, and customer service
- A practical approach to accelerate an integrated and digital-focused go-to-market strategy
Who should attend
This interactive event is best suited for Leaders in Commercial functions, Business Leaders, Sales, Marketing, and Commercial Excellence Leaders, Business Unit Leaders, and Marketing function Leaders, including Marketing Communication, Pricing Excellence, Branding, Product, and Portfolio Managers.
Questions about this event
Reach out to events.europe@bts.com