The future of marketing in 2023
On top of managing complex buying cycles and changing buyers’ expectations, new ways of marketing have emerged. Marketing is becoming a critical element of every organization, and even more so in times of uncertainty. Organizations that are able to implement and deliver on strategy execution amid regulatory requirements will be able to come out stronger. To meet these future demands and challenges, making marketing more personal is key for organizations to effectively respond to future demands and challenges in marketing.
Join us as we invite our Head of Global Sales & Marketing Center of Expertise, René Groeneveld, to share critical trends and insights that reflect the future of marketing and to provide real-life examples, resources, and guidance for organizations to address these critical trends.
Head of Global Marketing and Sales Centre of Expertise, BTS
Consultant, Marketing Subject Matter Expert, BTS
This interactive event is best suited for Leaders in Commercial functions, Business Leaders, Sales, Marketing, and Commercial Excellence Leaders, Business Unit Leaders, and Marketing function Leaders, including Marketing Communication, Pricing Excellence, Branding, Product, and Portfolio Managers.