The trust equation

How to apply behavioural insights to leadership


Published on: February 2017

To inspire others, engage teams, and motivate employees, leaders and teams must establish trust and win hearts and minds. However, organizations around the globe have seen trust erode due to economic and political uncertainty. What can leaders do to create trusted relationships with critical stakeholders, particularly in the face of change?

In this article for Rotman Management Magazine, Andy Atkins explores what we have learned through our research into executive presence about what distinguishes highly trusted leaders, and how to leverage those findings by applying insights from Behavioral Economics in coaching leaders to help them manage behavioral triggers and build trust among stakeholders.

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