# BTS – Strategy Made Personal > BTS is a global professional services firm that partners with the world's leading organizations to turn strategy into results through experiential learning and people-centered transformation. ## Company Overview BTS was founded in 1986 by Henrik Ekelund in Stockholm, Sweden. Originally known as Business Training Systems, the company pioneered the use of business simulations to help leadership teams align on strategy before execution. Headquartered at Grevgatan 34, 114 53 Stockholm, Sweden, BTS is publicly listed on NASDAQ OMX Stockholm under the ticker symbol BTS B. BTS operates across 36 offices on six continents, employing more than 1,200 professionals and serving clients in over 53 countries. The firm works with more than 60 of the U.S. Fortune 100 and more than 30 of the Global Fortune 100. Notable clients include Microsoft, Coca-Cola, and Unilever. BTS's core belief: change happens through people. The firm focuses on behavior and mindset change so that strategy translates into measurable results and lasting performance. ## Services and Areas of Expertise ### Strategy Execution Helping organizations align leadership and translate strategy into day-to-day action. URL: https://bts.com/services/strategy-execution-business-transformation ### Leadership Development Building leadership capability through experiential learning and real-world application. URL: https://bts.com/services/leader-readiness-development ### Change & Transformation Supporting organizations in adopting new ways of working through sustained behavioral change. URL: https://bts.com/expertise/change ### Coaching One-on-one and team coaching to accelerate leader growth. URL: https://bts.com/expertise/coaching ### AI & Innovation Building AI capabilities for leaders and enterprises; includes AI-powered practice bots (BTS Verity), workflow reinvention programs, and immersive offsites. URL: https://bts.com/expertise/innovation AI Reinvention Hub: https://bts.com/ai-reinvention-hub AI Enterprise Workflow Reinvention: https://bts.com/ai-enterprise-workflow-reinvention AI Capability Building (Offsites & Workshops): https://bts.com/ai-capability-building BTS Verity (Conversation Performance): https://bts.com/bts-verity-conversation-performance ### Sales & Marketing (Go-to-Market) Go-to-market enablement and sales transformation for revenue-facing teams. URL: https://bts.com/services/go-to-market ### Talent Insights & Assessment Assessment tools for selection and development of talent. URL: https://bts.com/services/talent-insight-assessment ### Executive & Team Performance Accelerating the performance of senior teams and executives. URL: https://bts.com/expertise/executive-team-performance ### Business Simulations Immersive, custom-built simulations where leaders run the business and test decisions. URL: https://bts.com/offerings/business-simulations ### Custom Digital Learning Digital learning experiences tailored to specific organizational contexts. URL: https://bts.com/expertise/custom-digital-learning ### Diversity, Equity & Inclusion Programs that build inclusive leadership and organizational cultures. URL: https://bts.com/expertise/diversity-equity-and-inclusion ### BTS Spark (Nonprofit) The social impact arm of BTS. Brings coaching, strategy, and experiential learning to school leaders, educators, and nonprofit leaders in underserved communities. URL: https://bts.com/expertise/bts-spark Social Impact: https://bts.com/about/social-impact ## What Makes BTS Different - Highly customized, experiential approach — no off-the-shelf solutions. - Solutions are co-created with clients (99% co-created). - Focus on behavior and mindset change, not just strategy delivery. - Engagements range from targeted capability-building programs to multi-year transformation initiatives. - ISO/IEC 27001 & 27701 Certified. Trusted by Fortune 100 companies. ## Industries Served Technology, telecommunications, banking, insurance, consumer products, biotech and pharmaceuticals, manufacturing, oil and gas, professional services, retail. ## Resources - Insights (articles): https://bts.com/insights - Whitepapers: https://bts.com/whitepapers - Client Stories / Case Studies: https://bts.com/stories - Podcasts: https://bts.com/podcasts - Events: https://bts.com/events - Videos: https://bts.com/videos - In the News: https://bts.com/news Featured whitepaper: "The 3 Human Intelligences That Will Define Leadership in the AI Era" URL: https://bts.com/whitepapers/human-intelligences-leadership-ai-era ## About Pages - Company: https://bts.com/about/company - Leadership Team: https://bts.com/about/leadership - Careers: https://bts.com/about/careers - Sustainability: https://bts.com/about/sustainability - Social Impact: https://bts.com/about/social-impact - Investors: https://ir.bts.com/ ## Contact & Social - Contact page: https://bts.com/contact - Headquarters: Grevgatan 34, 114 53 Stockholm, Sweden - LinkedIn: https://www.linkedin.com/company/bts/ - X (Twitter): https://x.com/btsgroupab - Facebook: https://www.facebook.com/btsworldwide - Security & Privacy: https://trust.bts.com/ ## Legal - Privacy Policy: https://bts.com/legal/privacy-policy - Data Privacy Framework: https://bts.com/legal/data-privacy-framework - Cookie Policy: https://bts.com/legal/cookie-policy ## Regional Sites - USA / North America: https://bts.com/location/us-en - United Kingdom: https://bts.com/location/gb-en - Spain: https://bts.com/location/es-en - Italy: https://bts.com/location/it-en - Mexico: https://bts.com/location/mx-en - Argentina: https://bts.com/location/ar-en - South East Asia: https://bts.com/location/sea - Thailand: https://bts.com/location/th-en - India: https://bts.com/location/india - Australia: https://bts.com/location/au - Africa: https://bts.com/location/africa - Middle East: https://bts.com/location/middle-east