Welcome to BTS Spain

When people do the best work of their lives, they create better businesses and a better world.


BTS is the global leader in transforming strategy into action and results through people. With offices in Madrid, Barcelona and Bilbao, we bring over 20 years of experience in the Spanish market working with leading companies, including 18 of the IBEX 35.


People are the key to successfully executing any strategic initiative. Companies need their people to be aligned with the organization’s vision of success, generating the right mindset for them to address necessary changes, develop skills, enable transformation and generate amazing business results.

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What makes us different
Global and local
Hub of operations for Southern Europe and Latam, with more than 20 years of experience.
Center of excellence in performance measurement
Our obsession with creating impact on our clients led us to develop a center of excellence focused on measuring results in each project, using a combination of business (lagging) and activity (leading) indicators.
Digital and virtual
Local digital team with multicultural background and global impact, experts in new technologies and digital methodologies, focus in creating the best experiential solutions.
Trusted advisory
Cultural transformation partners advising leading companies in their industry, as financial services and energy, for better management in their day to day.


Leadership Development

Great leaders create inclusive communities, empower individuals and teams with higher levels of motivation, and lift organizational results.


Today’s leaders must adapt to the rapidly changing world while maintaining the compassion and humility needed to relate to teams on a human level. BTS has deep understanding and expertise in leadership coaching and development, leveraging diverse methods to equip leaders with the tools to succeed.

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Sales & Marketing Strategy

Integrating marketing and sales is transformational.


In today’s market, your sales, marketing, product, and service teams face accelerating buying cycles, fragmented markets, and demanding buyers. BTS has spent years conducting extensive research and working with the world’s best sales and marketing organizations to gain a deep understanding of the critical moments in a buyer’s journey. Leveraging this understanding, we equip your customer-facing teams with the skills and mindsets needed to accelerate results, close sales quickly, and provide elevated service that will keep your clients coming back.

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Strategy Execution & Business Transformation

Going from strategy to execution can be a challenging process. To effectively execute
new business and culture strategies in today’s constantly changing business environment, leaders must inspire teams to shift their mindsets and behaviors as well as initiatives and ways of working. We also know that change has changed. Traditional change management approaches can’t keep up with today’s business evolution. BTS can help your team understand, adapt, and thrive in new competitive landscapes and cultures, providing you with the alignment and mindset necessary to execute your strategies at scale.

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BTS España
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Companies we’ve worked with

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Sales and Marketing Insights Report

In the digital era we find ourselves in, being at the forefront in sales and marketing is crucial for the success of any business. The ‘2024 BTS Sales and Marketing Insights Report‘ offers you an insider’s view of the latest trends and innovations in various business sectors.


The report, created from the detailed insights of more than 100 subject matter leaders at companies around the world, aims to provide data and give a detailed view of what awaits us this year.

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Amazing client results


Working in Spain

Working at BTS means working in an organization that puts people first. We want to be the coolest consulting firm to work for, and that is reflected in a work environment where you have opportunities to grow from day one.


At BTS Spain you will work with diverse teams, in a meritocratic and fun environment where you will have a lot of exposure both internally and with our clients. You will work with reference organizations from different industries, which will allow you to accelerate your learning curve and never stop learning.
Are you up for it?

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BTS Iberia y LatAm




Meet our team

Locations & Contact Info


Simón Bolívar Kalea, 27

48013 Bilbo, Bizkaia

+34 944 23 55 59



P.º de la Castellana, 91, Planta 5ª

28046 Madrid

+ 34 914 17 53 27


Netmind by BTS – Barcelona

C/ dels Almogàvers, 123,

08018 Barcelona

+34 933 04 17 20