Katrin Mulford

SVP, Global Head of Coaching

Katrin is a Senior Vice President and Head of Coaching for North America. In that capacity, she oversees the go-to-market and execution capabilities for BTS’ leadership development and coaching offerings. She is an accomplished communications and leadership professional and holds a postgraduate degree in business administration.

Katrin has over 15 years of experience building and enabling leadership and coaching experiences for all levels of leaders. Katrin works a subject-matter expert, facilitator, and certified coach for leadership development with a focus on curating and developing compelling points of view around leadership, vertical development, strategic agility, and technology-enabled coaching.

Her professional experience outside of BTS include five years as a Global Director at Ketchum Pleon, consulting organisations on transformation, strategy and change communication. Prior to that, she worked for PwC and Celemi.

Katrin is a native German-speaker and fluent in English. She is a certified leadership coach and yoga teacher.

Publications

Podcasts
July 7, 2025
5
min read

The new era of coaching is here

Learn how coaching has evolved to help organizations accelerate readiness, drive retention, and adapt through AI—and why it matters today.

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Videos
September 18, 2023
5
min read

Scaling the learning culture (EMEA)

Critical moves for Talent Leaders event series

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Videos
June 13, 2023
5
min read

Scaling the learning culture

Critical moves for Talent Leaders event series

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Join us

Interested in joining the BTS team?

BTS is working to modernize business culture around the globe. We’re looking for creative, courageous, and empathetic individuals who want to help individuals and teams find a greater purpose in their work. We love what we do, and we think you would too.