Melia Coury

Associate Director

Melia leads complex global engagements across leadership transformation, commercial kickoffs and summits, and sales enablement, reaching thousands of participants worldwide. She serves as BTS's product owner for Commercial Kickoffs, Meetings, and Summits, setting the point of view, solution design, and go-to-market strategy for how BTS helps organizations turn their largest commercial moments into measurable behavior change.

As a project leader, Melia has recently run enterprise-scale leadership rollouts, and a multi workstream global manager and high-potential program reaching leaders across multiple regions and languages. Her work regularly combines business simulations, AI-enabled practice, custom assessments, coaching models, and executive communication into a single connected journey. She leads through influence rather than authority, senior subject matter experts, cross-functional teams, and client steering committees toward decisions that hold.

Melia is known for executive presence that puts senior sponsors at ease, including C-suite and SVP level stakeholders, and for her candid facilitation style. She partners with executive teams to translate ambiguous business challenges into practical, adoptable solutions, and she builds the internal capability that makes those solutions last after BTS leaves the room. She actively coaches and develops consultants and project leaders, several of whom now lead their own client engagements. Melia also serves as Co-Leader of the Women's ERG at BTS leading safe space meetings, moderating quarterly panels, supporting regional events, as well as sourcing changes from employees before advocating for change.

Prior to BTS, Melia built a background in business development, sales, marketing strategy, and digital transformation. She finished 144% to goal in her rookie year at a national HCM and business services company, managing a portfolio of more than 200 active clients, and even earlier led integrated marketing and go-to-market initiatives across financial services, consumer brands, and entrepreneurial organizations.

Her background in professional acting, improvisation, and media strengthens how she coaches leaders on authentic presence, storytelling, and persuasive communication.

Industry expertise

Melia has worked with organizations across financial services, healthcare, consumer services, technology, manufacturing, and professional services industries.

Publications

Blog Posts
August 24, 2026
5
min read
Selling changed. Did your kickoff?
Most sales kickoffs are roadmap readouts. Here is how to design one that changes what sellers do when they walk back into the field.

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Join us

Interested in joining the BTS team?

BTS is working to modernize business culture around the globe. We’re looking for creative, courageous, and empathetic individuals who want to help individuals and teams find a greater purpose in their work. We love what we do, and we think you would too.

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