3 reasons why enabling sales managers falls short
Jason Davis, Senior Director, shares ideas for sales managers stepping up from individual seller to capable sales coach.
May 7, 2021
5
min read
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Successfully enabling sales managers to become great sales coaches requires a comprehensive approach. This includes defining what great sales coaching looks like, allows managers to experience great coaching, and enables them to execute it on the job. Shifting sales managers’ mindsets is only the starting point. While training on coaching capabilities alone can be costly in terms of time, performance, and ultimately revenue, combining individualized coaching and training delivers maximum ROI for both your managers and your bottom line.
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SAM, Sales coaching, enabling sales managers