4 key strategies for building a high-performing company culture
A high-performing organization is often the product of a high-caliber company culture.
In today’s dynamic and competitive business landscape, company culture is the foundation for strategic success. Leaders understand that to thrive, their organizations must cultivate a culture that values innovation, trust, and inclusivity. But how do you develop a culture that attracts top talent and retains them to their full potential? Creating such a culture requires more than occasional team outings or a trendy office space. It demands a concerted effort focused on principles that are authentic, enduring, and aligned with the company’s vision. Here are four core strategies to equip your organization with a culture that energizes productivity and attracts the best talent.
1. Define your core values
The cornerstone of any robust company culture is a well-defined set of core values. These values serve as the cultural north star, guiding behavior, decision-making, and the company's interactions with the world. A company that knows and lives its core values creates a strong identity for both employees and customers.
Articulate your identity. Begin by identifying what your company truly stands for. Is it integrity in all business practices? A relentless pursuit of customer satisfaction? Or a commitment to a sustainable environment? These intrinsic values, when clearly articulated, form a powerful basis for company-wide alignment.
Integrate values into daily operations. For your values to hold weight, they must be ingrained into the fabric of the organization. Ensure that HR practices, performance evaluations, and leadership assessments all reflect your core values. Consistency between what is said and what is done strengthens the culture you are building.
2. Open communication about change
High-performing companies thrive on open dialogue. Communication is the conduit through which trust, innovation, and collaboration flow. Cultivate an environment where every team member is encouraged to voice their thoughts.
Support transparency. Create channels to support open communication, such as suggestion boxes, regular town hall meetings, or digital platforms for anonymous feedback. The goal is to make it easy for everyone to share their perspective.
Use feedback constructively. Feedback, both positive and corrective, is crucial for growth. Make constructive feedback a regular part of the employee experience, viewing it as an investment in their development.
3. Invest in employee development
Companies that invest in their employees see enriched capabilities, higher engagement, and greater loyalty. This reflects a culture that values people as its primary asset.
Promote continuous learning. Encourage a culture of continuous learning by providing resources and autonomy for skill development. This benefits individuals and ensures the company's adaptability to industry changes.
Tailor growth plans. One-size-fits-all does not apply to employee development. Tailor growth plans to individual aspirations and company needs, ensuring they are relevant and achievable. Clearly communicate these plans to show the company’s commitment to each employee's journey.
4. Recognize employee efforts
Acknowledgment is a powerful motivator. Celebrating employee contributions reinforces behaviors and outcomes that align with company objectives.
Implement a recognition program. Establish a program that ensures regular recognition, not just an annual formality. Recognition should be specific and public when appropriate, setting a positive example for others.
Celebrate milestones and achievements. Mark significant milestones and achievements with public celebrations. These events boost morale and reiterate the company’s appreciation for its workforce.
Conclusion
The four strategies outlined above are pillars of a high-performing and sustainable company culture. When integrated into the fabric of an organization, these strategies create a ripple effect, influencing every aspect of the business from employee retention to innovation and, ultimately, financial success.Building a high-performing company culture is a journey, not a destination. It requires vigilance, adaptability, and a relentless focus on continuous improvement. Yet, the rewards—happy, motivated employees and a thriving business—are well worth the investment. Start today and let your company culture guide your organization to new heights.
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The middle manager squeeze isn’t easing up—it’s intensifying:
If you want to understand where the pressure is building in your organization, look at your middle managers. They sit at the center of it all—and that center is under strain.
They’re expected to lead strategic change, drive culture, retain talent, and hit performance goals—all while translating executive vision into everyday action. But they’re often doing it without clear direction, real-time feedback, or consistent development support.
And now the data confirms it: the squeeze is real—and getting tighter. In 2025, 45% of middle managers report burnout—higher than any other group. Only 21% say they’re thriving. (Future Forum, Gallup) That’s not just a warning sign. It’s a leadership risk.
The rising cost of holding the middle
Middle managers aren’t just task owners—they’re the force that connects vision to execution. And we’re asking them to do more than ever:
- Lead through ambiguity
- Coach and develop teams
- Champion DEI and hybrid culture
- Balance employee expectations and business constraints
- Prepare for next-level leadership roles
They’re expected to model the organization’s values while delivering results. But the systems designed to support them haven’t evolved at the same pace. They rely on outdated perspectives on learning and capability building, and are often informal at best.
The result? Too many managers are being asked to grow faster than the organization is growing its capacity to support them.
Burnout isn’t a side effect—it’s a signal
When middle managers burn out, business performance suffers.
- Middle managers are 3 times more likely to leave (Future Forum, 2025)
- Their teams underperform or disengage
- Innovation, development, and inclusion efforts lose momentum
Burnout isn’t just about wellbeing—it’s about organizational readiness.
It’s not just about removing pressure. It’s about reinforcing strength.
The most common response to manager burnout is to “lighten the load.” But that doesn’t address the structural issue. You can remove a few books from the shelf. But if the structure was never designed to hold the weight, it still bends under pressure.
Managers don’t just need less work. They need better support systems.
What effective support looks like in 2025
The most forward-looking organizations are shifting away from ad hoc fixes and leaning into investing in structured, measurable capability-building. It’s not about more content. It’s about developing real, sustained leadership capacity. The organizations who are embedding development into the flow of work are developing managers who don’t just cope, they grow.
What’s working:
- Co-created goals between managers and senior leaders
- Ongoing reflection and feedback loops that build self-awareness
- Development experiences that stretch leadership capability in real time
- Targeted support that improves coaching, communication, and decision-making
When support is consistent and measurable, managers build the adaptability, clarity, and presence needed to lead through complexity—not just react to it.
Coaching interventions
Managers who are truly effective aren’t just trained—they’re supported by coaching that strengthens behavior change over time, connects individual development to real business goals, and builds a sustainable leadership pipeline. It’s massive part of how organizations move from check-the-box training to actual transformation. For years most organizations have understood the value of coaching their senior executives. It’s those enterprises who have figured out the power that coaching unlocks at the manager level are ahead of the game now.
Building stronger foundations, not just lighter loads
The middle manager squeeze isn’t going away, but it can be addressed.
That shift starts when organizations move beyond burnout mitigation toward embedding strategic development systems that build real leadership capacity—and track progress along the way.
Because when you strengthen the center, you strengthen the whole organization.
Want to see how leading companies are building manager capability at scale?
Now part of BTS, Sounding Board brings a clearer, data-backed view of what’s working—and where high-performers need to grow next via:
- Goal alignment – See progress tied to your strategy
- Behavioral growth – Track real shifts in how leaders show up
- Self-awareness – Build reflection through feedback and assessments
- Cohort insights – Spot trends, surface gaps, and scale what works
From top-down to judgment all around: The AI imperative for organizations
Each business revolution has reshaped not only how businesses operate, but how they organize themselves and empower their people. From the industrial age to the information era, and now into the age of artificial intelligence, technology has always brought with it a reconfiguration of authority, capability, and judgment.
In the 19th century, industrialization centralized work and knowledge. The factory system required hierarchical structures where strategy, information, and decision-making were concentrated at the top. Managers at the apex made tradeoffs for the greater good of the enterprise because they were the only ones with access to the full picture.
Then came the information economy. With it came the distribution of information and a need for more agile, team-based structures. Cross-functional collaboration and customer proximity became competitive necessities. Organizations flattened, experimented with matrix models, and pushed decision-making closer to where problems were being solved. What had once been the purview of a select few, judgment, strategic tradeoffs, and insight became expected competencies for managers and team leads across the enterprise.
Now, AI is changing the game again. But this time, it’s not just about access to data. It’s about access to intelligence.
Generative AI democratizes access not only to information, but to intelligent output. That shifts the burden for humans from producing insights to evaluating them. Judgment, which was long the domain of a few executives, must now become a baseline competency for the many across the organization.
But here’s the paradox: while AI extends our capacity for intelligence, discernment, the human ability to weigh context, values, and consequence, is still best left in the hands of human leaders. As organizations begin to automate early-career work, they may inadvertently erase the very pathways and opportunities by which judgment was built.
Why judgment matters more than ever
Deloitte’s 2023 Human Capital Trends survey found that 85% of leaders believe independent decision-making is more important than ever, but only 26% say they’re ready to support it. That shortfall threatens to neutralize the very productivity gains AI promises.
If employees can’t question, challenge, or contextualize AI’s output, then intelligent tools become dangerous shortcuts. The organization stalls, not from a lack of answers, but from a lack of sense-making.
What organizations must do
To stay competitive, organizations must shift from simply adopting AI to designing AI-aware ways of working:
- Build new learning paths for judgment development. As AI replaces easily systematized tasks, companies must replace lost learning experiences with mentorship, simulations, and intentional development planning.
- Design workflows that require human input. Treat AI as a co-pilot, not an autopilot. Embed review checkpoints and tradeoff discussions. Just as innovation processes have stage gates, so should AI analyses.
- Make judgment measurable. Assess and develop decision-making under ambiguity from entry-level roles onward. Research shows the best learning strategy for this is high-fidelity simulations.
- Start earlier. Leadership development must begin far earlier in career paths, because judgment, not just knowledge, is the new differentiator.
What’s emerging is not just a flatter hierarchy, but a more distributed sense of judgment responsibility. To thrive, organizations must prepare their people not to outthink AI, but to out-judge it.
BTS acquires Nexo to strengthen its position in Brazil and Latin America
P R E S S R E L E A S E
Stockholm, May 5, 2025
STOCKHOLM, SWEDEN – BTS Group AB (publ), a leading global consultancy specializing in strategy execution, change, and people development, has agreed to acquire Nexo Pesquisa e Consultoria Ltda., Nexo, a boutique consulting firm headquartered in São Paulo, Brazil.
Nexo has been growing continuously since it was founded in 2017. With revenues of approximately 12 million Brazilian Reales (approx. 2.1 million USD) in 2024, and a highly capable team of 21 members, Nexo has built a strong reputation for delivering transformative projects in strategy, innovation, leadership, and culture.
Nexo collaborates with a great portfolio of clients across sectors such as financial services, consumer goods, and technology, assisting both local and global companies in navigating uncertainty, unlocking creativity, and activating strategy through people. Their work encompasses culture transformation, leadership development, employer value proposition, innovation culture, and vision alignment – supported by proprietary methodologies and frameworks.
BTS currently operates in Brazil servicing both local and multinational clients with a team of 13 employees. By acquiring Nexo, BTS not only increases the Group’s footprint in Brazil but also adds significant capabilities in culture and transformation services. Nexo’s client base has limited overlap with BTS, creating strong growth potential and synergy opportunities.
“Nexo is known for helping leaders and organizations tackle some of the most complex, human-centered challenges with creativity, empathy, and strategic clarity and the Nexo team is loved by their clients,” says Philios Andreou, Deputy CEO of BTS Group and President of the Other Markets Unit. “Their products and services complement and elevate our existing offerings, especially in culture transformation, and we are thrilled to welcome the Nexo team to BTS.”
“We’re excited to join BTS. We’ve long admired BTS’s approach and unique portfolio to support large organizations and leaders in connecting strategy with culture across the organization,” says Andreas Auerbach, co founder of Nexo. “Becoming part of BTS, allows us to scale our impact and bring more value to our clients while staying true to our values and culture,” adds Mariana Lage Andrade, co-founder of Nexo.
Upon completion of the transaction, Nexo’s business and organization will merge with BTS Brazil. Nexo’s founders will assume senior management roles in the joint operation.
The acquisition includes a limited initial cash consideration. Additional purchase price considerations will be paid between 2026 and 2028, provided Nexo meets specific performance targets. A limited portion of any such additional purchase price considerations will be paid in newly issued BTS shares. The transaction is effective immediately.
BTS’s acquisition strategy continues to focus on broadening our service portfolio, expanding our geographic reach, and enhancing our capabilities to support future organic growth in a fragmented market.
For more information, please contact:
Philios Andreou
Deputy CEO
BTS Group AB
philios.andreou@bts.com
Michael Wallin
Head of investor relations
BTS Group AB
michael.wallin@bts.com
+46-8-587 070 02
+46-708-78 80 19