About BTS
We inspire and equip people to do the best work of their lives,
creating better businesses and a better world.
BTSÂ leadership team
Meet the leaders behind BTS, guiding our work and shaping our impact around the world.
A history of doing things differently
In 1986, Henrik Ekelund saw an opportunity. At the time consulting firms were paid to deliver rigorous strategies, then step away, assuming execution would follow. But all too often, when those strategies met the real world, they stalled. Not because the strategy was wrong, but because people werenât ready to carry it forward.
So he founded BTS and brought business simulations to market - immersive experiences where leadership teams run the business, test decisions, and see consequences before results are on the line.
From our beginnings in Stockholm, we've been guided by one countercultural belief:Â Change happens through people.
BTS Spark
BTS Spark is the nonprofit arm of BTS, focused on expanding opportunity through leadership.
We bring our expertise in coaching, strategy, and experiential learning to school leaders, educators, and nonprofit leaders in underserved communities, helping them build the skills and confidence to drive real impact.
Interested in joining the BTS team?
Weâre looking for creative, courageous, and empathetic individuals who want to help individuals and teams find a greater purpose in their work. We love what we do, and we think you would too.
What it feels like to work with us
Fun & helpful
We take the work seriously - without taking ourselves too seriously. We bring curiosity, humility, and energy into every room, creating space for tough conversations, sharper thinking, and real progress. Working with us is collaborative, uplifting, and fun.
People-centric
Your people are what make the difference. Itâs how they think, decide, and act every day that drives success. We focus on those moments, helping leaders and teams build the confidence and capability to perform at their best.
99% co-created
You donât get a big reveal, you get a true partnership. We build solutions with you, not for you, so the work is owned, aligned, and already in motion by the time weâre done.
Practical by design
No off-the-shelf solutions. Everything is built around your business and brought to life through experiential learningâso itâs relevant, actionable, and sticks long after weâre gone.
Company overview and FAQs
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Offices & locations
Find the BTS office closest to you, or fill out the form above and we'll connect you with the right people.
Ready to start a conversation?
Every successful transformation begins with a meaningful conversation. Connect with us to explore how BTS can partner with you to make the shift.