Welcome to BTS Spain
We empower people to be their best while transforming how organizations learn, adapt, and achieve results.
BTS is the global leader in transforming strategy into action and results through people. With offices in Madrid, Barcelona and Bilbao, we bring over 20 years of experience in the Spanish market working with leading companies, including 18 of the IBEX 35.
People are the key to successfully executing any strategic initiative. Companies need their people to be aligned with the organization’s vision of success, generating the right mindset for them to address necessary changes, develop skills, enable transformation and generate amazing business results.
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What makes us different
Global Reach, Local Presence
More than 40 years of experience combining global expertise, industry knowledge, and local proximity. We help our clients transform their businesses and create sustainable value.
Center of Excellence for Results Measurement
We measure the impact of every project through business outcome indicators (lagging indicators) and activity indicators (leading indicators). This ensures the effective adoption of new capabilities, including AI, and their translation into tangible business results.
Digital, Virtual, and AI-Enabled
We combine human capabilities, technology, and artificial intelligence to identify, prioritize, and scale high-impact use cases. Through experiential solutions, we enhance decision-making, learning, performance, and the experience of both employees and customers.
Trusted Advisor
A recognized leader in cultural transformation, we advise companies across key industries—including financial services and energy, helping them navigate change and improve day-to-day management and performance.
People- and Business-Centered AI
We accelerate AI adoption by developing capabilities, fostering new behaviors, and building confidence in its use. Our approach ensures effective, sustainable, and results-oriented transformation.
Empowering Your Organization with Strategy Execution, Leadership, Talent and Succession Solutions
In today’s fast-paced business environment, organizations face numerous challenges in executing strategies, ensuring continuity, preparing for future needs, and cultivating a culture of excellence. At BTS, we understand these challenges and have developed comprehensive solutions that bridge strategy with leadership and talent capabilities to deliver impactful results.
Select Services Partner in the Claude Partner Network
As a partner in Anthropic’s Claude Partner Network, we help organizations turn the potential of generative AI into measurable business outcomes. We design and implement practical use cases, drive adoption across teams, and build the capabilities required to integrate Claude effectively into everyday workflows. By combining our expertise in business transformation with Anthropic’s technology, we accelerate the journey from experimentation to sustainable value creation.
Leadership Development
Great leaders create inclusive communities, empower individuals and teams with higher levels of motivation, and lift organizational results.
Today’s leaders must adapt to the rapidly changing world while maintaining the compassion and humility needed to relate to teams on a human level. BTS has deep understanding and expertise in leadership coaching and development, leveraging diverse methods to equip leaders with the tools to succeed.
Sales & Marketing Strategy
Integrating marketing and sales is transformational.
In today’s market, your sales, marketing, product, and service teams face accelerating buying cycles, fragmented markets, and demanding buyers. BTS has spent years conducting extensive research and working with the world’s best sales and marketing organizations to gain a deep understanding of the critical moments in a buyer’s journey. Leveraging this understanding, we equip your customer-facing teams with the skills and mindsets needed to accelerate results, close sales quickly, and provide elevated service that will keep your clients coming back.
Strategy Execution & Business Transformation in the AI era
Going from strategy to execution can be a challenging process. To effectively execute new business and culture strategies in today’s constantly changing business environment, leaders must inspire teams to shift their mindsets and behaviors as well as initiatives and ways of working. We also know that change has changed. Traditional change management approaches can’t keep up with today’s business evolution. BTS can help your team understand, adapt, and thrive in new competitive landscapes and cultures, providing you with the alignment and mindset necessary to execute your strategies at scale.
BTS España
Our Smart Learning Methodology
Weaving 4 distinct ways of learning that serves the 70-20-10 development model, creating community and momentum to deliver maximum learning impact.
Process that engages learners to effectively acquire, retain, and apply new mindsets, skillsets, and toolsets in their life and work.
6 targeted application boosters focusing on developing action (application) in real-world scenarios for impact.
Leadership coaching as a culture enabler
To build a sustainable approach to recent success, and to reach their goal of becoming the best performing, most trusted, and respected consumer packaged goods company locally, the organisation identified the need to develop a leadership coaching culture. BTS Coach developed a coaching effectiveness program, as a new way of leading both people and business performance.
Multipliers: Elevating the leadership mindset
A leading provider of software for property and casualty insurers recognised a need to become more agile and tap into its full capabilities. To do so, the company needed an engaging way to virtually build excitement within the group, which was located remotely, while expanding its leadership skills, particularly for financial leaders.
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Leading during uncertainty
Facing challenging times within a difficult market, a recent acquisition, and quality issues, a leading consumer goods business recognised the need to develop its leaders. The organisation wanted to equip its leaders with the skills to manage through and out of this period of uncertainty.
The Change-Ready™ leader
A high-tech global manufacturing company set a new strategy, revolutionised their go-to-market approach, and went through a re-organisation. Feeling uncertain and lacking confidence about their ability to lead the change in their BUs and functions, the organisation’s leaders needed to become change-ready while not always necessarily being able to be face-to-face with one another.
The people side of Agile transformation
Facing a rapidly changing and highly competitive environment, a leading American financial services corporation knew that they needed to shift to become more agile and customer-centric to continue to succeed, shifting leadership behaviours from command and control to a more service-oriented “servant leadership” mindset.
Increasing agility for a healthcare organization's HR department
Learn how Netmind, a BTS company, partnered with a hospital's HR department to better develop and retain top medical talent.
Leading during uncertainty
A leading consumer goods business partnered with BTS to equip leaders with the skills to manage through and out of a period of uncertainty.
Working in Spain
Working at BTS means working in an organization that puts people first. We want to be the coolest consulting firm to work for, and that is reflected in a work environment where you have opportunities to grow from day one.
At BTS Spain you will work with diverse teams, in a meritocratic and fun environment where you will have a lot of exposure both internally and with our clients. You will work with reference organizations from different industries, which will allow you to accelerate your learning curve and never stop learning. Are you up for it?
Meet our team
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Locations & Contact Info
