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Anchoring go-to-market process and methodology to the customer journey

Barbara Adey, VP, Jason Davis, Senior Director, and Rick Cheatham, CMO, discuss a customer-centric approach to sales methodology and process.

December 01, 2023

Podcast

The Growth Prescription, a podcast for healthcare sales professionals: A value-based approach to sales with Per Ståhle

Per Ståhle, René Groeneveld, and Alan Gentry share ideas for healthcare organizations’ go-to-market teams to unlock beneficial revenue growth.

November 29, 2023

Podcast

From control to enablement: the evolving finance function with Katy Young and Ignacio Vaccaro

Katy Young, Ignacio Vaccaro, and Rick Cheatham discuss the evolving role of finance functions in organization-wide strategy execution.

November 09, 2023

Blog

What’s the secret to AI adoption? Trust. 

Peter Mulford, CIO, shares about disconnect between what AI firms think people want and what they may actually need.

November 08, 2023

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