About BTS
We inspire and equip people to do the best work of their lives,
creating better businesses and a better world.
BTS leadership team.
Meet the leaders behind BTS, guiding our work and shaping our impact around the world.
Leadership team
Meet the leaders behind BTS, guiding our work and shaping our impact around the world.
A history of doing things differently.
In 1986, Henrik Ekelund saw an opportunity. At the time consulting firms were paid to deliver rigorous strategies, then step away, assuming execution would follow. But all too often, when those strategies met the real world, they stalled. Not because the strategy was wrong, but because people weren’t ready to carry it forward.
So he founded BTS and brought business simulations to market - immersive experiences where leadership teams run the business, test decisions, and see consequences before results are on the line.
From our beginnings in Stockholm, we've been guided by one countercultural belief: Change happens through people.
BTS Spark
BTS Spark is the nonprofit arm of BTS, focused on expanding opportunity through leadership.
We bring our expertise in coaching, strategy, and experiential learning to school leaders, educators, and nonprofit leaders in underserved communities, helping them build the skills and confidence to drive real impact.
Company overview and FAQs
Who is BTS?
What does BTS stand for?
How large is BTS?
Who are BTS's clients?
What services does BTS offer?
What makes BTS different from other consulting firms?
Which industries does BTS serve?
How is BTS helping organizations prepare for AI?
Does BTS offer programs specifically focused on AI literacy or AI leadership?
What it feels like to work with us.
Fun & helpful
We take the work seriously - without taking ourselves too seriously. We bring curiosity, humility, and energy into every room, creating space for tough conversations, sharper thinking, and real progress. Working with us is collaborative, uplifting, and fun.
People-centric
99% co-created.
You don’t get a big reveal, you get a true partnership. We build solutions with you, not for you, so the work is owned, aligned, and already in motion by the time we’re done.
Locations & offices.
Advantage Performance Group
100 Smith Ranch Road Suite 306
San Rafael, CA 94903
+1 800 494 6646
Shanghai
1376 West Nanjing Road Suite 531, East Office Tower Shanghai Centre
Shanghai 200040
+86 21 6289 8688
Jakarta
Pondok Indah Office Tower 3, 17th Floor Jl Sultan Iskandar Muda Kav. V-TA
Jakarta 12310
+6221 2953 8932
Kuala Lumpur
Suite 30, Axiata Tower, 27th Floor 9 Jalan Stesen Sentral 5 KL Sentral
Kuala Lumpur 50470
+603 2776 6962
Seoul
2nd floor, Golden Nugget bldg., 3 Itaewon-ro 55ga-gil, Yongsan-gu
Seoul 04348
+82 2 539 7676
Bangkok
130-132 Sindhorn Tower 3, 26th Floor,Witthayu Rd, Lumphini, Pathum WanBangkok 10330
+6665 502 6652
Mexico City
Edificio Torre Moliere Calle Moliere No. 13 P.H. Col. Chapultepec Polanco
México, D.F.
+52 55 52 81 69 72
Interested in joining the BTS team?
We’re looking for creative, courageous, and empathetic individuals who want to help individuals and teams find a greater purpose in their work. We love what we do, and we think you would too.
Ready to start a conversation?
Every successful transformation begins with a meaningful conversation. Connect with us to explore how BTS can partner with you to make the shift.