BTS Insights Sales and Marketing Study

Trends and challenges in sales and marketing organizations


Published on: July 2022

Understanding the culture and needs of Sales and Marketing professionals.

BTS interviewed 100 professionals in Sales and Marketing (including CXOs, sales and marketing leaders, L&D, digital, key account managers, and other commercial excellence roles) from various industries across the globe and identified current trends impacting their sales and marketing organizations.


This document outlines our research findings and best thinking on prevailing customer needs, trends in sales and marketing, and current challenges our clients face today. As we explore various topics, from digital transformation to new ways of selling, we will offer some insights and key takeaways.

Read the full report