Building commercial leadership

Learn how a life sciences organization partnered with BTS to develop its new general managers’ commercial leadership.
September 8, 2022
5
min read
Follow us on Linkedin
Follow BTS on Linkedin
Share

Client need

A life sciences company with a distributed P&L runs an annual program to improve new general managers’ commercial leadership and ability to deliver on business goals. These newly promoted leaders come from a variety of commercial and non-commercial backgrounds, and the company wanted participants to benefit from the program regardless of whether they were already leading sales teams, had indirect sales teams, or were selling through a partner channel.  

Solution

BTS helped develop the organization’s leaders in three key leadership areas:

1) Building Talent for Competitive Advantage

2) Strategy Development and Execution

3) Financial and Commercial Acumen

Results

As a result of the program, 30 percent of the actions participants committed to take in their day-to-day roles have been completed. Focusing on on-time delivery resulted in manufacturing a Biological Drug Substance 95 percent on time and on target for the site. Participants also reported increased confidence pushing back, which led to an improvement in workplace culture.

Get the report
Download report
About the company

Related content

Client Stories
July 1, 2015
Accelerating a sales force transformation at Autodesk
Autodesk partnered with BTS to provide leaders with a high-impact simulation resulting in a more customer-oriented and agile sales strategy
Client Stories
October 10, 2025
Developing global leadership through tech-enabled coaching
Discover how a global media company partnered with Sounding Board to scale leadership development worldwide through personalized, tech-enabled coaching.
Client Stories
May 19, 2025
Transforming commercial capabilities at Nufarm
Nufarm and BTS built a global program to boost commercial excellence and customer engagement for sales and marketing teams.

Related content

Client Stories
July 16, 2026
Wholesale bank strategy re-alignment for growth
See how BTS helped a global wholesale bank align 320+ leaders, break down silos, and execute a differentiated growth strategy across regions.
Client Stories
May 27, 2026
Building a future-ready leadership bench in global fintech
A global fintech company partnered with BTS to strengthen senior leadership effectiveness and cultural alignment during rapid growth.
Client Stories
May 14, 2026
Building enterprise leadership in medical affairs
Learn how BTS helped a global life sciences company strengthen enterprise leadership in critical medical affairs roles through simulations, leadership assessment, coaching, and cross-functional leader development.