A leading global pharmaceutical company launched several new products within a short span of time, which put high demands on the organization’s sales and marketing teams. The organization’s leadership team identified that its mid-level leaders needed to become more customer-centric to maximize their contributions to the business. Working on remote teams, leaders needed a solution that would allow them to experience the same program and bring them together despite their differing locations.
“I didn’t realize I was rescuing my people until after the course. Then a light bulb went on. Now I’m cognizant of opportunities to do a better job at handing things off and seeing what my team can do. I’m able to resist jumping in and taking care of it myself.”
A full-day BTS simulation called Multipliers, based on Liz Wiseman’s groundbreaking book, Multipliers: How the Best Leaders Make Everyone Smarter, was delivered virtually:
The following year, the next cohort of sales leaders went through the same Multipliers experience.
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