Publications

Anchoring go-to-market process and methodology to the customer journey
Barbara Adey, VP, Jason Davis, Senior Director, and Rick Cheatham, CMO, discuss a customer-centric approach to sales methodology and process.

Keys to a great commercial kickoff, with Eduardo Umanzor, Ph.D., and Jason Davis
Hear Eduardo Umanzor and Jason Davis share practical tips for planning energizing commercial kickoffs that bring sales teams together and support their success.

Evolving sales and marketing methodologies
In this episode, Rene Groeneveld and Jason Davis expand on evolving ideas for integrating sales and marketing and customer centricity.

The Accelerator Way: how to exceed customer expectations by making value personal
Explore the accelerator way: a BTS approach to exceeding customer expectations by understanding their goals and making value personal within go-to-market teams.
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