Mauricio Peña

VP, Regional Head of Sales & Marketing

Publications

Blog Posts
May 20, 2026
5
min read
El mayor error en los programas de ventas: entrenar capacidades sin cambiar la cultura (MX)
¿Por qué fracasan muchos programas de ventas? Descubre cómo la cultura comercial, el liderazgo y seis pilares clave determinan si las nuevas capacidades realmente se sostienen en el tiempo.

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