Welcome to BTS Southeast Asia
Transforming strategy into action — through people
At BTS, we believe people are the driving force behind every successful strategy. We help organizations turn ambitious visions into meaningful action and measurable results — by engaging, equipping, and inspiring their people.
BTS Southeast Asia, with offices in Singapore, Malaysia, Indonesia, and Thailand, brings over 60 years of combined experience partnering with leading organizations across both the private and public sectors — spanning industries such as banking, manufacturing, healthcare, and technology.
We work alongside our clients to align their people with their vision of success, shift mindsets, and build the confidence and capabilities to embrace change and deliver lasting impact.
When people grow, organizations transform. That’s why at BTS, we’re focused on the people side of strategy — turning vision into action — and action into results.
Latest insights, news, and events
What makes us different
Global and Local
With 38 offices worldwide, BTS combines global expertise with deep local understanding. Our Southeast Asia team — based in Singapore, Malaysia, Indonesia, and Thailand — works seamlessly across borders to help organizations translate global strategies into results that work locally. We leverage decades of experience partnering with leading companies around the world to bring the same level of excellence, insight, and impact to every client in our region.
Turning strategy into action
We partner with organizations across both the private and public sectors to turn strategic ambition into measurable execution. Through personalized learning and execution journeys, we help leaders and teams build the mindsets, habits, and capabilities needed to align around strategy, act decisively, and deliver results that last.
Turning culture into strength
Culture is the invisible force that drives performance. We help organizations shape and strengthen their culture to support business goals — aligning values, leadership behaviors, and everyday decisions so that transformation becomes embedded and sustainable.
Unrivaled simulations
For over 30 years, BTS has led the world in business simulations that mirror real roles, strategies, and decisions. These immersive experiences allow leaders and teams to practice before it matters, creating alignment, confidence, and ownership that accelerate transformation.
Empowering Your Organization with Strategy Execution, Leadership, Talent and Succession Solutions
In today’s fast-paced business environment, organizations face numerous challenges in executing strategies, ensuring continuity, preparing for future needs, and cultivating a culture of excellence. At BTS, we understand these challenges and have developed comprehensive solutions that bridge strategy with leadership and talent capabilities to deliver impactful results.
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Leadership Development
Great leaders create inclusive communities, empower individuals and teams with higher levels of motivation, and lift organizational results.
Today’s leaders must adapt to the rapidly changing world while maintaining the compassion and humility needed to relate to teams on a human level.
BTS has deep understanding and expertise in leadership coaching and development, leveraging diverse methods to equip leaders with the tools to succeed.
Sales & Marketing Strategy
Integrating marketing and sales is transformational.
In today’s market, your sales, marketing, product, and service teams face accelerating buying cycles, fragmented markets, and demanding buyers.
BTS has spent years conducting extensive research and working with the world’s best sales and marketing organizations to gain a deep understanding of the critical moments in a buyer’s journey. Leveraging this understanding, we equip your customer-facing teams with the skills and mindsets needed to accelerate results, close sales quickly, and provide elevated service that will keep your clients coming back.
Strategy Execution & Business Transformation
Going from strategy to execution can be a challenging process. To effectively execute
new business and culture strategies in today’s constantly changing business environment, leaders must inspire teams to shift their mindsets and behaviors as well as initiatives and ways of working.
We also know that change has changed. Traditional change management approaches can’t keep up with today’s business evolution.
BTS can help your team understand, adapt, and thrive in new competitive landscapes and cultures, providing you with the alignment and mindset necessary to execute your strategies at scale.
Assessment
Real-world experiences drive real-world results. We believe context matters. Our assessments are about leading your business, not any business, and mirror the dynamics of your business and culture.
We build our assessments with real people in mind and create experiences optimized for engagement, scientific and practical, that create value at all levels of talent and through all stages of their career.
We strive to go beyond the traditional client-vendor relationship to be your total people partner.
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Innovation & Digital Transformation
The discipline of discovering and solving problems in new ways under conditions of uncertainty. All companies want to innovate, and some leaders and organizations already have an idea of what they want to be doing, but only a handful are doing it successfully.
We believe there are five key capabilities every organization needs to create a culture of innovation. BTS can partner with you to build the capability of your team in:
- Thinking from the future back
- Customer centricity
- Divergent thinking & applied creativity
- Disciplined experimentation (Agile)
- Applied digital acumen and literacy
Get to know BTS
Our Smart Learning Methodology
Weaving 4 distinct ways of learning that serves the 70-20-10 development model, creating community and momentum to deliver maximum learning impact.
Process that engages learners to effectively acquire, retain, and apply new mindsets, skillsets, and toolsets in their life and work.
6 targeted application boosters focusing on developing action (application) in real-world scenarios for impact.
Leadership coaching as a culture enabler
To build a sustainable approach to recent success, and to reach their goal of becoming the best performing, most trusted, and respected consumer packaged goods company locally, the organisation identified the need to develop a leadership coaching culture. BTS Coach developed a coaching effectiveness program, as a new way of leading both people and business performance.
Multipliers: Elevating the leadership mindset
A leading provider of software for property and casualty insurers recognised a need to become more agile and tap into its full capabilities. To do so, the company needed an engaging way to virtually build excitement within the group, which was located remotely, while expanding its leadership skills, particularly for financial leaders.
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Leading during uncertainty
Facing challenging times within a difficult market, a recent acquisition, and quality issues, a leading consumer goods business recognised the need to develop its leaders. The organisation wanted to equip its leaders with the skills to manage through and out of this period of uncertainty.
The Change-Ready™ leader
A high-tech global manufacturing company set a new strategy, revolutionised their go-to-market approach, and went through a re-organisation. Feeling uncertain and lacking confidence about their ability to lead the change in their BUs and functions, the organisation’s leaders needed to become change-ready while not always necessarily being able to be face-to-face with one another.
The people side of Agile transformation
Facing a rapidly changing and highly competitive environment, a leading American financial services corporation knew that they needed to shift to become more agile and customer-centric to continue to succeed, shifting leadership behaviours from command and control to a more service-oriented “servant leadership” mindset.
Promoting safety in transportation through cultural transformation
BTS partnered with a Spanish railway embed safety into its culture through a leadership program reaching 1,500 people.
Translating at scale: Building a better client experience with AI on the team
See how BTS uses AI to transform translation and localization to deliver faster, smarter, and more personal client experiences worldwide.
AI-first business simulations: A BTS innovation story
BTS is redefining experiential learning with AI-first business simulations that accelerate strategy, scale leadership impact, and drive real transformation.
Developing global leadership through tech-enabled coaching
Discover how a global media company partnered with Sounding Board to scale leadership development worldwide through personalized, tech-enabled coaching.
Join BTS Southeast Asia
Southeast Asia is fast emerging as a global economic powerhouse, with a combined GDP nearing USD 4 trillion and projected to surpass USD 5 trillion by the end of the decade. As global attention shifts toward this vibrant region, BTS Southeast Asia is at the forefront — helping leaders and organizations shape the future of business across Singapore, Malaysia, Indonesia, and Thailand.
Here, you’ll work in a diverse, people-first environment that’s both meritocratic and fun. From day one, you’ll gain real exposure to top organizations, collaborate with talented teammates across borders, and accelerate your growth in a region that never stops evolving.
Be part of the momentum. Be part of BTS Southeast Asia.
Meet our team
Locations & Contact Info
