Sales kickoff planning, design & delivery
Plan a sales kickoff that changes how your team sells. BTS combines custom simulations, coaching and measurement to boost skills and sustain performance.
BTS designs and delivers sales kickoffs (SKOs) or full team commercial kickoffs that help teams put sales strategy into practice.
Through customized simulations, strategy sessions, workshops, and follow-up coaching, we help sellers build skills and managers reinforce new behaviors. Choose advisory support or an end-to-end partnership for virtual, in-person, or hybrid events.
Why sales kickoffs fall short
Most large-scale commercial events are built to inform rather than to change behavior. People leave energized, sometimes for a day or two, but very little of it survives once they're back at their desk or out in the field.
Four things usually get in the way of success:
Positioning and messaging. Not field-tested by the people who have to deliver it, so it sounds good on stage but falls apart with a real customer.
Manager reinforcement. Managers were never trained to coach the specific new behaviors, so nothing sticks once people are back on the job.
Unclear ROI and impact. Without a baseline measured before the event, there's no way to isolate what changed, so satisfaction scores end up standing in for real metric proof. Often, organizations have some KPI tracking, but it falls short of true measurement needed to prove the change.
The event isn’t designed to shift mindsets and behaviors. Often, kickoffs lack the participation, experimentation, practices and meaningful reflection to enable real change among participants.
Before, during and after
If you design from the agenda, you're asking "what do we need to say and cover in the time we have. Designing from the outcome back changes the question to "what does someone need to be able to do differently after this, and what has to happen for that to be true?" That single change affects everything downstream.
Diagnose
A diagnostic assessment uncovers the specific gaps between where your team is and your objective. That data sets the baseline and shapes every session that follows.
Activate
A diagnostic assessment uncovers the specific gaps between where your team is and your objective. That data sets the baseline and shapes every session that follows.
Sustain
Coaching, small pods, and pulse checks keep new behaviors sticking after the event. Progress is measured against the baseline at clear milestones, like 90, 180, and 365 days.
Custom simulations and effective experiences for your sales kickoff
Create instant connection
Structured peer exchange at scale, engineered for relationships that outlast the room.
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Engage through challenge
100% customized simulations, stories and scenarios built around your strategic intent, culture and ways of working.
Change behavior
Experiences that leave an impression and create new mindsets, new skills, and specific commitments.
Meet people where they are
On any device, with any audience size, from 30 attendees to 30,000+. Runs virtual, in-person, or hybrid, in sessions from one hour to multiple days.
Capture rich data
Individual perspectives and behavioral insights, captured in real time throughout.
Advisory to end-to-end support
You lead, we guide.
Your team owns and delivers the work. BTS provides the expertise, structure, and support to make it land.
Diagnostic and program design built around your actual gaps
Facilitator certification and upskilling before the event
Coaching, quality reviews, and real-time advisory through delivery
Measurement framework and reporting infrastructure your team owns
We’re in it with you.
BTS leads or co-leads the full solution: diagnostic design, program build, facilitation, measurement, and sustainment across the entire journey.
Full session design, facilitation, and program management
Participant engagement and stakeholder alignment across the journey
Data collection, analysis, and executive-ready reporting
Embedded BTS presence from diagnostic through sustainment
Real client work
Ready to plan your sales kickoff?
Discover how BTS helps you design and deliver an experience that turns sales strategy into action.
Related content
How can simulations transform your organization?
What does BTS's sales kickoff offering actually include?
How is BTS's approach different from an event production company or a sales training vendor?
Who is BTS's sales kickoff service built for?
Does BTS run the whole kickoff, or does our team stay in the lead?
Can BTS run a sales kickoff virtually, in person, or hybrid?
How does BTS measure whether a sales kickoff was worth the investment?
Ready to start a conversation?
Every successful transformation begins with a meaningful conversation. Connect with us to explore how BTS can partner with you to make the shift.