Equipping high potentials as catalysts of future change at the Abu Dhabi School of Government
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Client need
Develop and deliver a global capability program that would enable leaders to make practical and measurable changes in:
- Build greater self-awareness and an understanding of the coach mindset
- Flex your coaching style to different people and conversations
- Make activities and leadership routines which rely on coaching skills more meaningful and engaging
- Empower others to commit to and solve their own problems
- Use everyday conversations to embed our values and behaviors
Solution
The learning and application was staggered with 90-minute learning bursts across a 6-week period. This gave the participants an opportunity to experiment learning between sessions.
Sessions were structured with small groups which serves as a platform to share and discuss challenges with peers, while guided by a professional coach.
As the learning was not location bound, this provided participants with the opportunity to share learning and network across diverse regions and functions
Results
Over 20 Pod group sessions with over 150 leaders during a 6-week journey.
Participants outcomes:
- 9.1 out of 10 for overall Leader as Coach experience
- 9 out of 10 likely to recommend experience
- 8.9 out of 10 found the group Pod sessions to be interactive and engaging
“The facilitator made everyone comfortable to share and engage. The responsibility on performing better as a coach immediately on the individual which makes you feel more engaged. No one will do it for you.”
“Loved the interaction and openness. The facilitator was wonderful and really engaging, which I find makes my experience very real and valuable. Love the varying levels of attendees also as offers a diverse perspective”.
Client need
Developing future talent to lead the future of the organisation, customer centricity, changing behaviours to match values, and needing leaders to drive better results.
Solution
- Mapping of the organization’s leadership capabilities and values to BTS Coach mindset shifts for greater alignment to business goals
- Utilizing a range of core and custom designed programs targeting the development of future leaders and coaching high potentials
- Inclusion of Leader as Coach as core leadership program as well as development of bespoke mindset programs for specific teams and functions
Results
Benefit areas:
- Increased efficiency and quality
- Retention of leadership talent
- Strategic effectiveness
- Improved collaboration
More than 1,300 individual coaching journeys, with 97% stating they would recommend coaching to a colleague. And 96% experience significant or some change as a result of their coaching.
“The coaching has enabled me to improve on several aspects of my leadership. Some simple changes to my mindset has had an impact on how I execute my work and perceive challenges in the workplace.”
“The personal reflection on my own coaching style has been profound, in particular, the learnings to pause, and ask effective questions, rather than feeling as though I have to solve rapidly.”
BTS partnered with a multinational bio-pharmaceutical company to create a scalable and accessible virtual version of its in-person assessment center administered to talent with the potential to ascend to critical, senior leadership roles. Central to the design was giving high-potential talent the opportunity to experience a “day-in-the-life” of a senior leader at the company.
To deliver on that, BTS worked closely with the company to develop a multi-component Virtual Individual Assessment (VIA) experience that included a business case pre-read, written business challenges, role-play exercises, and a debrief interview. Since 2019, around 30 unique VIA experiences for critical roles that span all functions of their business have been developed.
The partnership has proven very successful, providing data on high-potential talent’s current performance in the capabilities critical to success in those senior leadership roles. The assessments also provided insights on targeted talent planning and development initiatives to close the capability gaps at both group and individual levels. In 2022 alone, 500 participants worldwide engaged in one of these experiences, resulting in a 41% promotion rate, compared to a 14% promotion rate for non-participants.
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Client need
Safety in the transportation industry has often been treated as a set of rules to follow and boxes to check. But one Spanish railway organization saw an opportunity to redefine safety as something far greater, a core value embedded into the culture of their company at every level.
This bold vision demanded more than compliance. It required a cultural transformation to challenge outdated behaviors, inspire teams, and empower leaders to embrace and model a safety-first mindset. For years, the organization had been working to foster a culture that prioritized protection over profit, setting new behavioral standards across the industry.
To accelerate this shift, the organization partnered with BTS to design a leadership development program that dismantled old practices and equipped leaders with the tools, insights, and behaviors needed to bring their vision to life.
- Deconstruct existing mindsets to enable cohesive change.
- Identify barriers preventing progress.
- Equip leaders with practical behavioral knowledge and tools.
Solution
BTS partnered with the organization to design a leadership journey that would reshape not just processes but perspectives, fostering a workplace where physical and psychological safety were paramount. Over eight months, the project team conducted interviews with leaders and focus groups to uncover critical behavioral insights and tailor the program to the organization’s unique needs.
Participants explored essential themes, including:
- Embedding safety into daily decision-making.
- Cultivating greater awareness of safety risks.
- Understanding the influence of their leadership on safety outcomes.
- Leading by example to set a cultural standard.
- Building trust, commitment, and open communication within their teams.
The program unfolded in three distinct phases to drive lasting behavioral change:
- Workshop preparation
Participants began with a self-assessment to uncover personal “safety blind spots” and mind traps. This phase, delivered through a custom online platform, helped leaders reflect on their current practices and prepare for the transformational journey ahead.
- Safety workshop
The one-day, immersive workshop was designed to spark deep conversations about safety culture, challenge ingrained mindsets, and equip participants with actionable strategies for change. Leaders engaged in real-world scenarios to explore the implications of their decisions and practice new behaviors. The day concluded with collaborative debrief sessions, leaving participants with practical tools to implement their insights immediately. - Implementation in action
To sustain momentum, the post-workshop phase extended over six months, offering six targeted activities. These activities reinforced key lessons, encouraged team collaboration, and provided ongoing support for integrating safety-first behaviors into daily routines.
The leadership program was delivered to 1500 participants over 66 workshops in seven locations across Spain.
Results
To measure results, the project team created a resource map evaluating progress.
Average completion rate of Activities One–Three: 57 percent. (One: 78.21%; Two: 53. 01%; Three: 40.57%)
A post-workshop survey was sent to participants, reporting on the following metrics:
- Average satisfaction — 4.7/5.
- Trainer’s evaluation — 4.9/5.
- NPS — 82 percent.
- “Saw improvement in safety alignment” — 93 percent.
- “Integrated safety tools in daily roles” — 82 percent.
- “Identified new initiatives for improving safety” — 77 percent.
- “Mitigated team/peer mind traps” — 93 percent.
- “More aware of risk in daily roles” — 98 percent.
- “Identified a normalized risk to work on” — 92 percent.
Testimonials
- “Many of the methodologies and tools not only help to improve safety but can also be used to improve operational or organizational processes.”
- “It has put us in front of the mirror of how we are today in terms of safety culture, opening our eyes to our development areas. Very participative and practical.”
Over the years, BTS has expanded its global footprint through thoughtful acquisitions and collaborations, bringing new creative capabilities and local expertise into the fold. From digital design studios to leadership consultancies across Europe, Asia, and the Americas, we’ve built a community that blends shared values with local perspective. That diversity has become one of our greatest strengths, shaping how we design and deliver learning that feels deeply personal everywhere we work.
Whether someone is in a leadership journey in Singapore, a coaching program in São Paulo, or a strategy workshop in Stockholm, the goal is always the same: to make the experience feel like it was made just for them.
Many of those experiences live on Momenta, BTS’s digital experience platform, powering journeys like Coaching, Multipliers, and other core programs.
As those experiences grew, so did the need for nuance. Every journey had to feel local, not just sound translated. Tone, humor, and cultural context have always been central to the BTS approach, and as demand expanded across formats and regions, our translation model was ready for its next evolution.
In early 2024, the team began exploring how AI could help. Rather than treating technology as the destination, we saw it as a catalyst, a way to rethink translation and deliver richer, more customized client experiences at scale. That curiosity sparked one of BTS’s most ambitious AI-first experiments, led by our Global Product Enablement Function team in partnership with our global network of linguists and translators.
Shifting to AI-first
The next step was finding the right place to experiment. Enter Phrase, a cloud-based translation management platform that quickly became our test lab. Phrase brings every part of the translation process into one place, from machine translation engines to human review, terminology management, and workflow tracking. It gives our linguists, designers, and project teams a shared space to collaborate, test ideas, and learn.
Over the next few months, two key discoveries reshaped how we think about translation, and ultimately, how we work.
Key discovery 1: Making AI a teammate
We began with a clear goal: make translation faster and more consistent. Using Phrase, AI handled the first drafts while our linguists refined them. Quickly, we realized there was potential for AI-value that went far beyond speed.
With AI completing the first 80% of the work in a fraction of the time, our linguists could focus on what matters most: nuance, tone, and cultural resonance. The relationship evolved from oversight to collaboration, AI structured and scaled, humans shaped and elevated.
The result was more than efficiency. It was better work, created by people and technology learning to amplify each other.
Key discovery 2: Turning a roadblock into a redesign
Next came a design challenge. Phrase, like most translation tools, struggled with text embedded in graphics, a hallmark of many BTS learning experiences. Instead of forcing the tool to adapt, we changed how we created.
We began designing with translation in mind: simplifying visuals, reducing text, and using modular components that could flex across languages. The constraint sparked better design, easier to scale, more consistent, and more inclusive for every audience.
Key discovery 3: Integrating systems for scale
With people, AI, and design in sync, the last barrier was process. Managing translations between Phrase and Momenta still required manual effort.
To fix that, we built an API integration linking the two platforms. Now, files move automatically, progress is tracked in real time, and everything stays connected.
That integration turned our workflow into a unified ecosystem, fast, transparent, and ready to scale globally.
Business impact
Just 18 months ago, our translation reviews lived in double-column Word docs. Today, we work in a fully connected, AI-first ecosystem. Each project feeds the next, refining prompts, tone profiles, and design patterns, so our translation process keeps getting faster, smarter, and more aligned with BTS’s voice.
Speed and quality. Translation cycles that once took months now wrap up in weeks, cutting turnaround times by over 40%. Phrase’s tools and AI-powered workflows accelerate production while maintaining quality through expert-approved reuse, glossaries, and automated quality checks. Even complex formats like videos and animations are localized faster, with AI supporting linguists at every step.
Smarter workflows. The integration between Momenta and Phrase automates project transfers and tracking, saving an estimated 2.5 hours per project. Teams across language, digital, and project management now collaborate in one streamlined environment.
Human focus. Our linguists remain the engine of quality and innovation. With AI managing repetitive tasks, they focus on nuance and meaning, and go further by creating specialized GPTs, training databases, and testing translation engines to continually raise the bar.
A BTS next gen innovation story
When BTS invented business simulations in the 1980s, leadership development was mostly theoretical – case studies, lectures, and frameworks about what good decisions looked like. Simulations changed that. They let leaders learn by doing, stepping into a realistic version of their business to test strategy, make decisions, and see the impact before the stakes were real.
Since then, simulations have evolved from spreadsheets to digital platforms to immersive virtual experiences that capture the complexity of leading in today’s world. Now, large language models and agentic AI are opening a new frontier, one where simulations evolve as fast as the world they reflect and experiential learning scales with the pace of change.
Creating space for exploration
Test quickly, abandon what doesn’t work, and share what you learn.
– Jessica Skon, CEO, BTS
A handful of simulation experts were pulled out of their day-to-day work and given the freedom to set their own direction. They had the authority to shape the roadmap and the protection to explore bold ideas without fear of critique. The brief was simple: go figure out what’s possible.
They had cover to fail fast, freedom to explore, and permission to get a little messy. Early wins were interesting but small. AI could draft faster, automate a few things – helpful, sure. Transformative? Not yet.
The breakthrough came when we stopped trying to bolt AI on to what we already did. We rebuilt our simulation platforms, our processes, and tools from the ground up around AI. Suddenly it wasn’t just about micro-gains & efficiencies, the canvas of possibility was much larger.
From experimentation to acceleration
So, we tested. Some tools showed promise, others, not so much. Every experiment taught us something. Each “failure” made us sharper about where AI could actually help, and where it would just get in the way.
What began as small experiments turned into a new way of working, a process and platform working as one.
AI now accelerates the first 80% of the work, the structure, synthesis, and early drafts, freeing BTS consultants to focus on the high-impact moments that drive behavior change: dilemmas, trade-offs, and conversations that build conviction.
Our new AI simulation platform and AI-First development process operationalizes that process:
- Enabling live co-creation and branching edits with clients
- Applying light guardrails for quality and security
- Integrating with enterprise systems for compliance and control
AI accelerates, people transform. That combination is what makes BTS… BTS.
Clients feel the impact in four ways
- Fast spin-ups for focused needs
For targeted challenges like coaching a customer conversation, debriefing a safety incident, aligning a sales team, we can now stand up bespoke simulations in days, not weeks. Teams co-create live; scenarios adjust in the room; relevance is immediate. - Enterprise simulations for strategy alignment
For multi-round, high-fidelity simulations, AI accelerates the structure without compromising quality. BTS experts still craft the dilemmas and trade-offs that drive conviction. - A broader platform portfolio
Beyond enterprise simulations, we now support conversational practice, skill drills, workflow redesign, and company or market modeling, helping clients choose the right tool for each need. - On-demand, without the risk
Clients can use our AI platform for self-authored micro-sims, where speed and iteration matter most. Our toolchain scaffolds the flow, enforces guardrails, and keeps quality high.
The best model is flexible: enable where DIY shines, co-build for complex challenges, and experts lead end-to-end when outcomes matter most.
What clients are already seeing
- Weeks to hours: Work that once took six weeks was delivered as a high-fidelity experience in just 13 hours, specific enough to engage a CEO on first pass.
- Lean, agile teams: Projects that required seven consultants now take two, with no loss in quality or impact.
- Live collaboration: Simulations are built with clients, not for them, adjusted in real time during design and delivery.
The result: faster delivery, deeper relevance, and experiences that scale across an enterprise without losing the human touch.
The bigger picture
BTS simulations have always given leaders a safe place to wrestle with real dilemmas. AI hasn’t changed that, it’s expanded the canvas. By rebuilding how we design and deliver simulations, we’ve removed the trade-off between speed and substance.
Focused needs can now be met in days. Complex transformations can move at the pace of business. Clients can engage however they choose, DIY, co-create, or end-to-end, with BTS expertise guiding every step.
We’re still early in this chapter, just like our clients. But the direction is clear: faster, smarter, more scalable experiential learning, anchored in human judgment, strategic alignment, and the craft that defines BTS.