Ross Crooke

SVP, BTS Europe

Publications

Blog Posts
February 27, 2026
5
min read
What it really takes to unlock AI ROI
Most AI investments fail to deliver ROI. Learn why the real return comes from rethinking how work gets done, not just adopting new tools.

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From AI Roadmap to AI Reinvention: Empowering People at the Point of Work
BTS and Brandon Hall Group experts reveal what the top 10% of AI-leading companies are doing differently — and what it means for talent leaders at the forefront of change.

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Join us

Interested in joining the BTS team?

BTS is working to modernize business culture around the globe. We’re looking for creative, courageous, and empathetic individuals who want to help individuals and teams find a greater purpose in their work. We love what we do, and we think you would too.

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