Scalable coaching that moves with your business

Coaching built for real work--at real scale

Clients we partner with
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No other coaching partner delivers this level of impact—at every level

In a world defined by transformation, we help organizations embed coaching where it matters most: in the flow of work. BTS’s end-to-end coaching offerings integrate coaching into every part of your talent strategy. We go beyond skill building—shifting mindsets, driving alignment, and accelerating behavior change at every level. Whether you're supporting individual contributors or mid-level leaders, our approach delivers personalized growth at scale—powered by technology and grounded in business outcomes.

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Strong research backing

Research from over 150K coaching conversations has yielded unparalleled insight into mindsets that define successful leadership in times of rapid, ongoing change.

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Global managed network

Engagement structures tailored to fit the needs of your organization and leaders, and delivered in more than 37 languages, ensuring accessibility for diverse teams.

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Organizational context

Coaching is configured to reflect your organizational context, leadership behaviors and outcomes, ensuring coaching is aligned to your business strategy.

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Technology that meets the moment

Real-time dashboards, AI-tools & bots, and integration with common enterprise HR & IT platforms.

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Coaching technology that delivers--and proves--impact

BTS uses cutting-edge technology to track coaching effectiveness, prove business impact, and continuously improve leader development—at every level. Learn more about how BTS delivers best in class technology.

Learn more
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Scalable coaching. Personal growth. Measurable impact.

At BTS, we bring the power of personalized coaching to the moments that matter most—where leaders are navigating complexity, managing teams, and delivering results. Our scalable model ensures consistency and quality across the enterprise, while maintaining the intimacy and relevance of a one-to-one experience.

1:1, group, and AI-powered coaching experiences

We offer highly personalized coaching engagements for first-line to mid-level leaders, delivered through a blend of one-on-one and group formats. These experiences are designed to address both individual growth and team-wide development, empowering leaders to build capability and confidence in the context of their real work.

Flexible structures to fit your needs

We operate in the intersection of strategy consulting and people development. We meld deep understanding of your strategy and performance with our ability to create transformative experiences.

A global network of elite coaches

With a managed network of over 700 ICF-certified coaches fluent in 38 languages, we ensure leaders receive culturally attuned coaching that resonates across geographies. Every coach is vetted for their ability to drive mindset and behavior change, and supported with ongoing development and tools.

Contextualized coaching that drives results

Our coaching is never one-size-fits-all. We align every engagement to your business context, leadership strategy, and performance priorities—ensuring each leader is equipped to make meaningful progress where it counts most. Coaching becomes not just developmental, but deeply strategic.

BTS Verity™

The AI tool that takes you from coaching to conversation mastery

Coaching is just the beginning. Equip your leaders with the skills, tools, and data to lead performance-driving conversations at scale.Build conversation confidence with AI-powered roleplay and feedback.

Measure what matters with real-time insights into how leaders are communicating.

Turn coaching into action through Verity-enabled frameworks for high-impact dialogue→ Explore how BTS transforms conversations

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Dive into bold ideas

5
min read
Coaching as a Transformation Strategy
Learn from talent leaders at leading organizations, along with BTS experts, about how organizations are evolving their coaching strategy across their organization to meet today’s rapidly changing environment.

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Inisights
March 10, 2025
5
min read
The middle manager squeeze isn’t easing up—it’s intensifying:
How are you building their strength to counter the pressure?

If you want to understand where the pressure is building in your organization, look at your middle managers. They sit at the center of it all—and that center is under strain.

They’re expected to lead strategic change, drive culture, retain talent, and hit performance goals—all while translating executive vision into everyday action. But they’re often doing it without clear direction, real-time feedback, or consistent development support.

And now the data confirms it: the squeeze is real—and getting tighter. In 2025, 45% of middle managers report burnout—higher than any other group. Only 21% say they’re thriving. (Future Forum, Gallup) That’s not just a warning sign. It’s a leadership risk.

The rising cost of holding the middle

Middle managers aren’t just task owners—they’re the force that connects vision to execution. And we’re asking them to do more than ever:

  • Lead through ambiguity
  • Coach and develop teams
  • Champion DEI and hybrid culture
  • Balance employee expectations and business constraints
  • Prepare for next-level leadership roles

They’re expected to model the organization’s values while delivering results. But the systems designed to support them haven’t evolved at the same pace. They rely on outdated perspectives on learning and capability building, and are often informal at best.

The result? Too many managers are being asked to grow faster than the organization is growing its capacity to support them.

Burnout isn’t a side effect—it’s a signal

When middle managers burn out, business performance suffers.

  • Middle managers are 3 times more likely to leave (Future Forum, 2025)
  • Their teams underperform or disengage
  • Innovation, development, and inclusion efforts lose momentum

Burnout isn’t just about wellbeing—it’s about organizational readiness.

It’s not just about removing pressure. It’s about reinforcing strength.

The most common response to manager burnout is to “lighten the load.” But that doesn’t address the structural issue. You can remove a few books from the shelf. But if the structure was never designed to hold the weight, it still bends under pressure.

Managers don’t just need less work. They need better support systems.

What effective support looks like in 2025

The most forward-looking organizations are shifting away from ad hoc fixes and leaning into investing in structured, measurable capability-building. It’s not about more content. It’s about developing real, sustained leadership capacity. The organizations who are embedding development into the flow of work are developing managers who don’t just cope, they grow.

What’s working:

  • Co-created goals between managers and senior leaders
  • Ongoing reflection and feedback loops that build self-awareness
  • Development experiences that stretch leadership capability in real time
  • Targeted support that improves coaching, communication, and decision-making

When support is consistent and measurable, managers build the adaptability, clarity, and presence needed to lead through complexity—not just react to it.

Coaching interventions

Managers who are truly effective aren’t just trained—they’re supported by coaching that strengthens behavior change over time, connects individual development to real business goals, and builds a sustainable leadership pipeline. It’s massive part of how organizations move from check-the-box training to actual transformation. For years most organizations have understood the value of coaching their senior executives. It’s those enterprises who have figured out the power that coaching unlocks at the manager level are ahead of the game now.

Building stronger foundations, not just lighter loads

The middle manager squeeze isn’t going away, but it can be addressed.

That shift starts when organizations move beyond burnout mitigation toward embedding strategic development systems that build real leadership capacity—and track progress along the way.

Because when you strengthen the center, you strengthen the whole organization.

Want to see how leading companies are building manager capability at scale?

Now part of BTS, Sounding Board brings a clearer, data-backed view of what’s working—and where high-performers need to grow next via:

  1. Goal alignment – See progress tied to your strategy
  2. Behavioral growth – Track real shifts in how leaders show up
  3. Self-awareness – Build reflection through feedback and assessments
  4. Cohort insights – Spot trends, surface gaps, and scale what works

Podcast
October 31, 2024
5
min read
Revolutionizing sales: How AI coaching is shaping the future
In this episode, Rick Cheatham and Bowen Moody, CEO of Verity, discuss BTS’s acquisition of an innovative AI coaching tool.

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