AI coaching
BTS AI coaching companions extend coaching into the flow of work, making development continuous, practical, and actionable.
Intelligent, human-centric design
We designed BTS coaching companions to be something you can trust - thoughtful in how they’re built, responsible in how they’re used, and effective in how they support development.
- Connected to a learning ecosystem
By linking AI tools, human coaching, and performance insights, each experience builds on the last, making development cumulative, not episodic. - Built on real coaching experience
Grounded in 30+ years of leadership development, 300,000+ coaching conversations, and decades of mindset research - built on proven coaching science, not generic AI. - Designed for responsible, effective use of AI
We don't use AI to replace coaching. We use it to scale the science and impact behind it.
The right tool, for the right moment
Super companion
Always-on AI development partner across the leadership journey.
- Reinforces commitments and goals
- Tracks behavior change over time
- Connects insights across tools and moments
Conversation companion
AI-powered simulations to practice critical leadership conversations.
- Customizable scenarios & contexts
- Voice, text, and avatar options
- Available in 50+ languages
Practice mirror
AI-powered feedback on communication and executive presence.
- Presentations and storytelling
- Executive communication skills
- Feedback on presence and delivery
Coaching companion
On-demand AI coaching for real-time challenges.
- Real-time reflection & action
- Grounded in BTS coaching science
- Adapts to each leader’s context
Security, ethics, and data privacy
Aligned with ICF AI in coaching guidelines
Built to the standard the coaching profession has set for ethical AI.
Leaders own their data
View it, export it, delete it, anytime.
Full data purge available
All data permanently deleted at program close.
Never sold or used for external AI training
We only use your data to deliver your services. It's never shared outside your organization.
How to scale coaching with AI, without diluting its impact
We break down the design principles, ethics, and human-AI balance that make it work.
Scaled coaching
BTS Scaled Coaching combines expert coaching, digital tools, and practical learning experiences to make personalized leadership development accessible at every level of an organization.
Common questions about AI coaching
What is an AI coaching companion, and how is it actually used?
How is AI coaching different from tools like ChatGPT or generic AI assistants?
When should you use AI coaching instead of a human coach?
Can AI coaching be tailored to specific roles, industries, or real-world situations?
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