The 3 things you’re not doing in performance reviews

“I am dreading next week’s performance review conversations,” a senior leader recently shared. He was so stressed that he was thinking of postponing the conversations or making the performance conversations quick just to get them over with.
Sound familiar? Of course it does.
When thinking about giving performance reviews, people leaders often fall into a “mind trap” of avoidance or fear. They may doubt their own ability to have the conversation, or don’t want to upset anyone. As a result, leaders end up wasting an opportunity to encourage growth and development in their team members. Direct reports leave these conversations without any useful information or guidance. They’re told something like, “You just need to be more strategic,” and are sent back to work until their next scheduled review. Performance conversations become a thoughtless exercise with no meaningful impact or results.
So, what goes wrong in these conversations?
BTS recently engaged with more than 3,000 people leaders across APAC, IMEA, NA, and LATAM who were interested in prioritizing development conversations with their teams. In addition to sharing knowledge of what was working in performance conversations, we discussed the challenges they were experiencing. The insights and practices discussed can be used to help all people leaders have better performance conversations.
There are a few ways leaders can prioritize development:
- Check in on a direct report’s goal progress and further define what success looks like
- Help a direct report grow in their role because…
- They are highly engaged and ready for more
- They have been disengaged in their role
While all conversations are important to help people grow and develop, the focus and fear levels attached to a performance review changes based on an employee’s engagement level.
To help make development conversations impactful for the employee and the organization, focus on three areas:
- Set the Agenda. Share the intention of the conversation. This simple act creates clarity for both parties around what is going to be discussed and the expected outcomes. It does, however, require preparation. Setting the agenda also provides an anchor and structure to return to if the conversation goes off course. The agenda could be reviewing what happened together, celebrating successes, or looking at learning and development opportunities.
- Instead of, “You need to be more strategic,” which is vague and doesn’t explain the “so what,”
- Try, "I’d like to talk to you about how you can be even more successful in your role. How does that sound?” This sets the intention, “I want to help you be more successful.” You can then share how strategic thinking can support their growth.
- Explore facts and impacts. As a manager, you probably have a lot of thoughts about what’s needed for your team members to develop, but it’s important to get their perspective. Listening to others’ perspectives allows leaders to widen their knowledge. Share the “facts and impacts” of what you are noticing, especially the specific behavior of your direct report—and get their side of the story—before focusing on solutions or driving outcomes. Avoid broad generalizations and stick to specifics.
- Instead of, “Others always have to chase you to get what they need,” which is a big generalization,
- Focus on the facts: “I have noticed in the last two weeks three people had to follow up with you in order to complete our deliverable.”
- Then, state the impacts: “The impact for you is that others can’t trust you, and the impact on the team is extra work and stress, and the impact on the business is a drag in productivity, which risks our revenue.”
- Use the Coach Approach. Using coaching skills—being present with the other person, listening deeply, and asking powerful questions—is the surest way to empower others to find the best solutions and maximize their potential. Leaders who effectively prioritize development understand the importance of the role they play in growing their people. They know that showing curiosity, listening, and setting accountability are their biggest assets in performance conversations.
- Instead of, “What works for me is…” and spending the majority of time talking about your perspective and expertise,
- Try, “When you think about your career goals, what does success look like?” This focuses on curiosity and empowering them to co-create the plan.
Performance review conversations don’t have to be a dreaded chore. By setting an agenda, exploring facts and impact, and using coaching skills, you can make them the inspiring and motivational tool they’re meant to be. You might even find yourself looking forward to them.
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A while back I heard a few people talking about public speaking. Person A was talking about their anxiety about making presentations. Trying to make him feel better, Person B said, “Public speaking is just like riding a bike!”
That got my attention. It seemed to be a comforting little sound bite. The only problem was that it was wrong. Public speaking is not like riding a bike. But it got me thinking about leadership communication and learning in general.
What does it mean if we say that something is like learning to ride a bike? We’re saying that it’s a skill that initially may seem pretty difficult to learn… but once we figure it out, we can do it successfully without thinking—even if we don’t do it at all for years at a time. It’s the reassuring idea that you’ve acquired a skill that you will never lose.
There’s no question that we all learn many skills that are like riding a bike. Driving is a good example. Most of us were white-knuckle drivers when we first got behind the wheel, but what about now? On long highway drives, I sometimes snap out of a daydream and realize I have no memory of anything that happened on the road in the last 15 minutes. That’s because I don’t have to think about driving when I do it—not unless there is intense traffic or some other unusual circumstance.
Many other skills are the same—reading, typing, doing simple math in your head, and so on. But quite a few sophisticated skills are quite unlike riding a bike. In other words, there are skills that are definitely learnable and where your level of mastery can improve substantially. However, you’ll probably never be really great at these skills without vigilant, ongoing practice, preparation, reflection, and reinforcement.
Some examples that come to mind with leadership communication: Selling, managing change, inspiring your teams, and, yes, public speaking. What’s so different about these areas? A few things:
- They involve an audience. If you were making your first speech in several months or years, would you find that you could do it almost unconsciously? I couldn’t. You can never be on auto-pilot when you’re delivering any sort of message to an audience. Just as the saying goes that you can never step in the same river twice, no two audiences are ever the same—even if you’re speaking to your internal teams each quarter. All sorts of circumstances change regularly, and you have to consciously adjust your message to address the ever-evolving needs of your audience.
- To maintain performance at a high level, sophisticated skills require ongoing practice. Yo-Yo Ma may be the world’s best cellist, but he estimates that he still puts in roughly 2,000 hours of practice each year. That’s an average of 5.5 hours daily. If he stopped practicing altogether, he obviously could still play the cello. But he wouldn’t be the best cellist for much longer.
- Skill mastery typically requires continual learning and reinforcement over time. Practice is critical, but it’s not sufficient. When you think about areas such as selling, motivating, and public speaking, there is always more to learn. There is evidence now that 90% of what we learn at a workshop, for example, dissipates within one year. To ensure the needle keeps moving in the right direction, you need to be a perpetual student. That may involve reading about the subject, hearing about it, going to a workshop, and getting expert advice. Whether you’re a tennis pro, a psychiatrist, or a VP of Sales, having a coach to help you with your real-time challenges can have an enormous impact to give you that reinforcement over time.
As a leader, you’ll no doubt hear from companies that want to offer you “quick-fix” solutions for perpetual leadership development challenges—areas such as executive presence, employee engagement, and public speaking.
But lasting, meaningful mastery is not a quick fix. Sophisticated skills need reinforcement: A better motto for these skills would be “use it or lose it.” Because some things are quite unlike riding a bike,

AI is reshaping how work gets done—automating tasks, accelerating decisions, and raising expectations for speed and precision. Strategy is shifting faster than structures can adapt, leaving many leaders operating in systems that weren’t built for what’s being asked of them now. Employees are asking more of their managers—while the business is asking more of them, too. And leaders are stuck navigating it all with development priorities, operating norms, and support systems that weren’t designed for this level of speed, ambiguity, or stretch.
As expectations rise, leadership capability is under scrutiny.
But are development efforts evolving fast enough to meet the moment?
Where priorities and expectations diverge
Most leadership development programs today emphasize foundational strengths:
- Executive presence
- Personal purpose
- A growth mindset
- Empowering others
- Stretching others
In contrast, senior executives in the BTS study identified a different set of capabilities as most critical for leaders right now:
- Accountability
- Transparency
- Enterprise thinking
- Divergent thinking
The contrast reveals a disconnect between what development programs are building—and what executives believe their organizations need most from their leaders today.
How did we get here?
The expectations placed on leaders—especially at the middle—have always evolved alongside the business landscape.
In the 1990s, leadership development focused on emotional intelligence and team empowerment. The 2000s brought globalization and lean operating models, with a sharper focus on efficiency and agility. Then came digital transformation, agile ways of working, and flatter, more matrixed structures.
Each wave expanded the leadership mandate—asking leaders to become connectors, coaches, and change agents.
What’s different now is the pace and proximity of change. Strategy no longer shifts annually—it flexes monthly. And mid-level leaders are no longer simply executing someone else’s vision. They’re expected to interpret it, shape it, and deliver results through others—in real time.
At the same time, the psychological contract of work has changed. Employees want more meaning, flexibility, and support—and they often look to their managers to provide it. Add in the rise of AI and the frequency of disruption, and the expectations placed on leaders have outpaced what many development efforts were designed to support.
What’s driving the disconnect?
What we’re seeing isn’t disagreement—it’s a difference in vantage point, shaped by the distinct challenges each group is solving for. This isn’t about misaligned intent—it reflects different priorities and pressures.
Talent and learning teams often prioritize foundational capabilities because they’re proven, scalable, and critical to developing confident, human-centered leaders. These programs are designed to grow potential over time.
Executives, meanwhile, are focused on the immediacy of execution—strategy under strain, shifting priorities, and the need for alignment at speed. Their focus reflects where progress is stalling now.
Both perspectives matter. But when they remain disconnected, development risks falling out of sync with business reality—and the gap is most visible at the middle, where expectations are rising fastest.
What’s the takeaway for talent leaders now?
This moment offers more than a gap to close—it offers insight into how leadership needs are evolving.
What if the differences between these two capability lists aren’t in conflict, but in sequence? Foundational strengths help leaders show up with purpose and empathy. Enterprise capabilities help them lead across systems and ambiguity. The opportunity isn’t to choose between them—it’s to connect them more intentionally.
What’s uniquely now is the acceleration. The stretch. The pressure to reduce friction and support faster alignment. Talent leaders aren’t just being asked to build capability—they’re being asked to build momentum. That means designing development experiences that reflect complexity, enable cross-functional thinking, and help leaders decide and adapt in real time.
It also means listening more closely. The capabilities executives are calling for aren’t just wish lists—they’re signals. Signals of where transformation slows, and where leadership must evolve for strategy to move forward.
This isn’t about shifting away from what works—it’s about expanding it. To connect what leaders already do well with what the business needs next—and to do it in ways that are grounded, human, and built for today’s pace.
Shifting momentum
Leadership development isn’t just a pipeline priority. It’s a strategic lever for how your organization adapts, aligns, and accelerates through change.
This research doesn’t just reveal a skills gap—it surfaces a systems opportunity. The disconnect between talent priorities and executive expectations highlights where momentum gets lost, and how leadership development can close the space between vision and execution.
Talent leaders are uniquely positioned to reconnect the dots—between individual growth and enterprise outcomes, between what leaders learn and how they lead, between what the business says it needs and how that shows up in behavior.
So the next question isn’t just: What should we build?
It’s: How do we enable leaders to build it into the business—faster?
Every organization is navigating this differently. If you’re revisiting your development priorities or rethinking what leadership looks like in your context, let’s connect. We’re happy to share what we’re seeing—and learning—with others facing the same questions.

In late 2023, we set out to answer a question we kept hearing from clients:
How do you prepare for what’s next—when “next” keeps changing?
That question has only become more urgent in 2025. Today’s leaders are navigating rapid shifts—from AI’s integration into nearly every role to volatile markets and a growing disconnect between employee expectations and organizational readiness. Planning feels harder than ever—because the future keeps accelerating while our tools and assumptions stay anchored in the past.
Too often, strategic planning is built on outdated logic: start with what’s already in motion, layer on incremental improvements, and forecast trends forward. But in today’s environment, that approach isn’t just ineffective—it’s risky. It reinforces legacy thinking. It prioritizes what’s easy over what’s essential. And it creates strategies built for a version of the world that no longer exists.
That’s why we took a different approach. We gathered a team of I/O psychologists, academics, and senior talent leaders—not to react to trends, but to reimagine what the future of talent, leadership, and learning might truly demand.
To guide the process, we used a method we often apply with clients: future-back thinking.
What is future-back thinking?
Future-back thinking flips traditional strategy. Rather than starting with today’s constraints, it begins with a bold vision of future success—and works backward to define what it will take to get there.
This approach helped us look past short-term pressures and surface deeper signals. It made the future feel more actionable—and more human.
It also reminded us why innovation is so rare: Most organizations are wired to protect what’s familiar. We prioritize feasibility, optimize what exists, and assume continuity. In uncertain times, we tweak around the edges instead of reimagining what’s possible.
Future-back thinking breaks that cycle. It turns ambiguity into alignment—and strategy into design.
It starts with a better question:
What will the future demand—and what will we wish we’d done sooner?
Because it’s not about being right. It’s about being ready.
Five bold predictions—and how they became reality
When we applied future-back thinking to the future of talent and learning, five provocative themes emerged. Each was grounded in signals we were already starting to see—but at the time, they felt ambitious.
We captured them in our original blog, Navigating the New Dawn of Talent Strategy—a look at what might shape how organizations attract, develop, and lead talent over the next 3–5 years.
Now, just two years later, those signals have become strategy. Here’s how the predictions stack up against today’s reality:
1. Skills × jobs (the remix)
Then: We predicted that rigid job architectures would give way to more fluid, capability-based models—ones that reflect how people actually grow and how business needs evolve.
Now: That shift is well underway. Many organizations have begun redesigning roles around transferable skills and capabilities, creating more dynamic paths for growth, mobility, and performance.
2. AI-powered learning
Then: We anticipated GenAI would unlock personalized, real-time learning at scale, integrated into the flow of work.
Now: GenAI is now embedded in many organizations’ learning ecosystems—powering smart coaching, adaptive learning paths, and knowledge retrieval in the flow of work.
3. Diversity as differentiation
Then: We forecasted a shift from DEI as a compliance mandate to DEI as a core driver of innovation, adaptability, and growth.
Now: High-performing organizations are building cognitive and cultural diversity into teams, treating it as a strategic advantage—not a checkbox.
4. AI as a leadership partner
Then: We imagined a future where AI would augment—not replace—leaders, supporting better decisions, planning, and communication.
Now: That’s exactly what’s happening. Leaders are using AI to model scenarios, synthesize insights, and communicate with more speed and clarity.
5. Decentralized, human-centric leadership
Then: We projected leadership would decentralize, moving closer to the front line and defined by mindset more than title.
Now: Leading organizations are scaling leadership behaviors across levels and embedding psychological safety, inclusion, and empowerment into day-to-day work.
These predictions weren’t about chasing trends. They were about imagining what the future might require—and preparing for it before it arrived.
That’s the power of future-back thinking: it doesn’t just forecast change. It helps leaders design for it.
Start thinking differently now
Most strategic plans start by looking around—at what exists, what’s already in motion, what feels feasible. But the brain doesn’t just collect data. It builds habits. It channels information into familiar paths. And it reinforces what it already knows.
That’s good for speed. But bad for imagination.
Future-back thinking challenges that. It deliberately disrupts those neural paths. Instead of adjusting today’s structures, it starts at the endpoint: a bold future state. Then it reverse-engineers the shifts required to get there.
This shift—from refining the familiar to reimagining what’s possible—is what organizations need now.
Here are three provocations to help you start:
- What assumptions are we treating as facts? The most dangerous limits are the ones we no longer see.
- What would someone from a completely different world do? (A customer, a child, Beyoncé?) Try role-storming to unlock new angles.
- What if we had no legacy systems to maintain—what would we build from scratch? Imagine a blank slate.
These questions aren’t just creative warm-ups. They help you unstick your strategy from old grooves—and build what’s essential.
Because in a world that’s constantly changing, the biggest risk isn’t getting it wrong. It’s staying stuck.
How BTS helps leaders and teams think beyond today
Our brains—even at their most capable—get stuck in “rivers of thinking,” defaulting to what feels safe instead of what the future demands.
At BTS, we help organizations break that cycle.
Future-back thinking is more than a framework—it’s a provocation. A way to disrupt habitual planning, reframe challenges, and design from a place of possibility.
We work with leaders and teams to:
- Break from old patterns by surfacing the assumptions quietly guiding decisions
- Align around vivid, future-state scenarios that challenge status-quo thinking
- Role-storm bold ideas into strategic options that unlock creativity
- Simulate future decisions to build confidence and agility
- Build the mindsets and capabilities your strategy requires
Because the real risk isn’t change. It’s standing still.
Too often, organizations invest time and energy planning for a version of the world that no longer exists. They reinforce legacy mindsets, delay bold moves, and miss the moment.
Future-back thinking offers a way out. It gives leaders a structured way to reimagine what’s possible, align teams around the future, and start building toward it—now.
Let’s build what’s next—together. Learn how we help organizations prepare for the future.
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La maggior parte delle riunioni di vendita non fallisce.
Semplicemente non porta a una decisione.
Ed è lì che si perde valore.
I clienti di oggi sono più informati, più selettivi e hanno meno tempo.
Non hanno bisogno di altre presentazioni di prodotto.
Hanno bisogno di conversazioni che li aiutino a stabilire le priorità, decidere e andare avanti.
Eppure, il 58% delle riunioni di vendita non riesce a creare valore reale.
Non perché i venditori manchino di capacità, ma perché le conversazioni non sono progettate per far avanzare le decisioni.
“I clienti non agiscono su ogni esigenza che riconoscono.
Agiscono quando qualcosa diventa una priorità.”
In questo breve executive brief scoprirai:
- Perché la maggior parte delle conversazioni informa… ma non porta all’azione
- Cosa spinge davvero i clienti a stabilire priorità e muoversi
- Come creare urgenza senza compromettere la fiducia
- Il passaggio dal presentare soluzioni al facilitare decisioni
- Cosa distingue le conversazioni che si bloccano da quelle che accelerano il progresso
Se i tuoi team stanno affrontando trattative bloccate, decisioni ritardate o un pipeline lento, questo brief ti aiuterà a capire il perché e cosa fare in modo diverso.
Scarica l’executive brief e scopri come progettare conversazioni che portano davvero a decisioni.

A maioria das reuniões de vendas não fracassa.
Elas simplesmente não levam a uma decisão.
E é aí que o valor se perde.
Os clientes de hoje estão mais informados, mais seletivos e com menos tempo.
Eles não precisam de mais apresentações de produto.
Precisam de conversas que os ajudem a priorizar, decidir e avançar.
Ainda assim, 58% das reuniões de vendas não conseguem gerar valor real.
Não porque os vendedores não tenham capacidade, mas porque as conversas não são desenhadas para impulsionar decisões.
“Os clientes não agem sobre todas as necessidades que reconhecem.
Eles agem quando algo se torna prioridade.”
Neste breve material executivo, você vai descobrir:
- Por que a maioria das conversas informa… mas não gera ação
- O que realmente faz os clientes priorizarem e avançarem
- Como criar urgência sem prejudicar a confiança
- A mudança de apresentar soluções para viabilizar decisões
- O que diferencia conversas que estagnam daquelas que aceleram o progresso
Se suas equipes estão enfrentando negócios estagnados, decisões atrasadas ou um pipeline lento, este material vai ajudar você a entender o porquê — e o que fazer de diferente.
Baixe o material executivo e aprenda como desenhar conversas que realmente impulsionam decisões.

La mayoría de las reuniones de ventas no fracasan.
Simplemente no llevan a una decisión.
Y ahí es donde se pierde el valor.
Los clientes de hoy están más informados, son más selectivos y tienen menos tiempo.
No necesitan más presentaciones de producto.
Necesitan conversaciones que les ayuden a priorizar, decidir y avanzar.
Y, sin embargo, el 58% de las reuniones de ventas no logra generar un valor real.
No porque los vendedores carezcan de capacidad, sino porque las conversaciones no están diseñadas para impulsar decisiones.
“Los clientes no actúan sobre cada necesidad que reconocen.
Actúan cuando algo se convierte en una prioridad.”
En este breve informe ejecutivo descubrirás:
Por qué la mayoría de las conversaciones informan… pero no generan acción
- Qué es lo que realmente hace que los clientes prioricen y avancen
- Cómo crear urgencia sin dañar la confianza
- El cambio de presentar soluciones a facilitar decisiones
- Qué diferencia a las conversaciones que se estancan de las que aceleran el avance
Si tus equipos están experimentando acuerdos estancados, decisiones retrasadas o un pipeline lento, este informe te ayudará a entender por qué y qué hacer diferente.
Descarga el informe ejecutivo y aprende a diseñar conversaciones que realmente impulsen decisiones.
