Sales & Marketing

Industry acumen for sales teams

Build and establish your credibility by speaking the language of your customer's industry.

Two women sitting at a table in an office, reviewing printed documents together with a laptop open nearby.

Experience the BTS difference

BTS provides custom offerings that focus on effective knowledge transfer, customer simulations, and application to your sales process

Each session in this event series will highlight case studies and interviews showcasing how the world’s leading global organizations develop cutting-edge talent, learning, and leadership strategies.

The unpredictability of sales cycles

Increasing number and diversity of executive stakeholders

Digital transformation has complicated decision-making procedures

Program Details

Available as a standard or custom-built program
Available for small or large groups
Multiple verticals available simultaneously (see available verticals)
Facilitated or self-paced

Program Options

First exposure: key processes for building your expertise

Experienced: elevate your thinking to better align with executives across all aspects of their business

Expert: develop a fresh POV that will drive the industry thinking forward and align with how your organization helps companies achieve results faster

View client stories

Be more relevant. Accelerate decision-making. Drive amazing results.

83%

content relevant to work

85%

learning application resulting in higher revenue, more opportunities, or increased customer satisfaction within 3 months

+$400K

increase in pipeline within
6 months for a professional services company over control group

We believe the best content is that which is radically contextual to your business and build our experiences specifically to fit your business.

We offer programs in over 20 industries with even more in the works:

Automotive

Civilian Government

Consumer Goods

Defense

Discrete Manufacturing

Education
(Higher Education)

Financial Markets (Banking, Capital Markets, Wealth and Asset Management, Insurance)

Healthcare (Payer, Provider, Pharmaceutical, Medical Devices)

IT Enabled Services

Media and Entertainment

Power and Utilities

Process Manufacturing and Agriculture

Public Safety and Justice

Retail

Telecommunications

If you want your sales team to be effective, focus on business acumen

Learn more

Client stories

Putting yourself in your client's shoes

Learn how a big four consulting firm enhanced their account managers’ abilities to understand the day-to-day challenges of their clients, increasing their average value per opportunity and their client satisfaction.

Read the case