Developing new leaders at Splunk

Splunk partnered with BTS to create a virtual and scalable leadership development program, utilizing our “Practice with an Expert” sessions.
July 1, 2020
5
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Splunk, a multinational corporation that produces software for searching, monitoring, and analyzing machine-generated big data, needed a powerful, practical and affordable solution for the development of first-time people managers. Experiencing exponential growth of about 50 percent year over year, leaders were quickly being promoted or onboarded to new roles but lacked management experience and an understanding of how to lead at Splunk. Due to the global expansion of the company, they quickly realized that they needed a virtual and scalable solution to reach all employees and keep up with the growth of the business.In order to ensure meaningful and effective leadership development at scale, Splunk partnered with BTS to design a personalized, fully virtual program to empower new leaders at Splunk across the globe. The result was a series of online learning modules to provide new-to-role managers with opportunities to:

  1. Learn critical management skills
  2. Practice those skills in a risk-free environment
  3. Receive feedback from experts and peers on areas in which they need development

Since the first pilot of the New Leader Program in 2016, Splunk has continued to partner with BTS to make digital personal for its front-line leaders. Due to its virtual format, the program has been extremely successful. Utilized for Splunk leaders around the world, the program provides individual coaching and creates crucial peer networks that ensure long-term behavior change and growth.

New Leader Program: Embarking on a leadership journey

BTS and Splunk created a 14-week learning journey focused on developing three critical skills for first-time leaders: Giving feedback and coaching, achieving results through your team, and leading high-performance teams. Shifting mindsets requires significant reinforcement and practice, so the experience was created as an intensive learning journey to provide the necessary knowledge-sharing, collaboration, and support to incite change.A total of three cohorts go through the program every year, with approximately 25 leaders per cohort. Leaders who attend the program are high-potential individuals who have recently assumed a management position or will be making a leadership transition in the near future.One month before the journey begins, all participants are sent an email welcoming them to the program and outlining their pre-work. The pre-work helps set the scene for the leaders by providing background on the new behaviors they will learn and experience in the program. The program officially launches with a 90-minute cohort kickoff call featuring an executive sponsor from Splunk, who talks to the leaders about the value of the journey and their path to success. The sponsor helps demonstrate to the participants the importance of the program, which ensures full engagement. The kickoff call is mandatory for all participants, which establishes the program as an important commitment.The kickoff is hosted as a live virtual session focused on creating a leadership mindset. During the call, participants explore the learning journey and what to expect over the coming months. They discuss the shift from individual contributors to becoming people managers, and what new mindsets they need to develop as well as leave behind.After the kickoff call, participants enter into a three-month training period, where each month is its own four-week module focused on developing a particular leadership skill. The first is giving feedback and coaching. During this module leaders learn a simple, systematic approach for providing feedback that helps make their one-on-one and development conversations more effective.Each four-week module starts with a one-week learning session called Practice with an Expert. In the session, each participant is paired with a BTS Assessment coach, the “expert,” to practice new skills, set goals and receive feedback. Each session starts with 30 minutes of e-learning and online quizzes, presented in short learning-burst videos that teach critical new manager behaviors in an easy-to-consume format. Participants then practice the new skills in one-to-one role-plays over a video call with the BTS coach. After this experience, coaches engage in development conversations with each leader, giving feedback on what went well and what could have gone better. Participants then enact another role play based on scenarios from their own work lives, which is followed by more coaching to improve performance, motivate, and direct ongoing learning.

Weeks two through five:

After practicing with an expert, participants spend the second week trying out the new skills in their daily work life. Each participant is assigned “Go-Dos,” which are assignments intentionally created to propel development. BTS Assessment coaches direct participants’ to complete specific Go-Dos to provide structure for testing out new behaviors on the job and ensure that individuals realize maximum behavior change.After a week of trying out the skills back on the job, participants reconnect with their Splunk cohort and peer coach during the third week. As a group, they have the opportunity to discuss and exchange feedback regarding the new skills as well as take turns coaching each other and practicing their skills. Discussing these Go-Dos builds community and harnesses the power of peers in driving change. Peer-coaching techniques help participants cement the bonds made in the virtual sessions, developing a network of fellow managers that they can access as they move through their careers.Participants spend the fourth and final week of the module executing the skill in the real world. Equipped with the rich feedback and knowledge gained from previous weeks, the four-week cycle repeats itself again, each round focusing on a different leader skillset. At the beginning of each round, every participant gets detailed feedback from their coach, including areas to work on and other development needs that should be addressed.The journey concludes with a live virtual session focused on reflection, creating a path forward and as a final touch: a celebratory graduation ceremony. The participants all receive a graduation package in advance of the session with tools, take-aways, and a small gift for a virtual toast. The executive sponsor who was on the initial cohort kickoff call also rejoins for the final graduation call – asking questions and listening to each individual’s feedback on how they grew and developed throughout the journey, which holds participants accountable. In addition, each participant and their manager receive an overview report from the coaching sessions which outlines their strengths and development areas. Although the journey is fully virtual, the experience is highly personalized and gives participants both individual attention and high-quality practice, as well as peer support networks and a common leadership language to sustain behavior change and become great leaders at Splunk.

Results:

This highly iterative and experiential approach to leadership development leaves participants feeling deeply empowered and supported. Even the managers of high potential leaders who experienced the program were impressed by the results they saw, noting the positive impact on all team members’ growth.

Impact:

  • 92.5% “The overall learning experience was valuable”
  • 95.4% “I believe the skills developed in the program will help me be more effective as a leader at Splunk”

Feedback:

  • “Splunk Leader Program has changed the way I see team management and the way I’m approaching certain processes related to the management of my team.”
  • “Gave me a different outlook on my team and personal approach. I hope to apply the skills I have learned to grow as a individual and grow my team to be more successful.”

What was most valuable?

  • “I found discussing real-life examples with the coach and peers useful to help affirm how the information could be used in my day-to-day job.”
  • “The blended learning approach, having the opportunity to watch the modules, download the resources, interact with the live coaches, and learn from my peers in the cohorts. It was fantastic and timely.”

How will the information gained from the New Leader Program impact your work and your team?

  • “Keeping the handouts and notes I took and referring back to them when coaching my team, delegating, and working through communication.”
  • “I am very thoughtful in how I prepare my feedback and refer to the guidelines and resources regularly for insight on everything from feedback to planning my upcoming offsite.”
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Enterprise transformation at a technology organization
Learn how a non-profit technology organization specializing in insurance shifted to agile in partnership with Netmind, a BTS company.

Client need

A non-profit technology organization specializing in compliance and licensing for insurance professionals needed to make the shift to agile to achieve its growth plans. After attempting and failing to make the shift in the past, employees were left with a negative perception of agile, incomplete training, and a feeling of disconnectedness.

The organization partnered with Netmind, a BTS company, to implement a new multi-year strategic plan, geared towards its long-term vision for future growth and the evolution of IT.

The solution…

Leadership, change agents, and team members within the organization went through an Enterprise Transformation solution from which they gained the necessary understanding to transform the company culture and processes. They also worked to optimize departments by focusing on the core business.  

They sought to achieve the following objectives:

  • Increase organizational agility and ability to adapt to a changing environment
  • Strengthen and refine the core business
  • Adopt a more market-centric and customer-focused experience
  • Strengthen the working relationship with the Board of Directors and parent company

How it works

In the Enterprise Transformation, leaders attended workshops on agile training practices, collaborative work sessions to establish baseline alignment, and experienced how to perform as an Agile team. Team members experienced ongoing assessments to evaluate progress and address immediate concerns.  

Results

As a result, the organization has cross-functional, self-directed, vertically-aligned teams who are now reaping the benefits of agile. Additionally, the teams have the tools for continuous improvement, which include coaching and accountability touchpoints, all of which will help them achieve future strategic milestones.

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Transforming leadership culture for enterprise alignment
A global energy company partnered with BTS to co-create an immersive simulation, transforming its ways of working.

Client need

To continue competing and winning in a complex industry, a multinational energy corporation recognized the need to change its ways of working. To achieve sustainable success for its Australian branch, the organization needed to shift from a project-focused operation to a unified business culture.

To make this transformation a reality, the organization identified a need for aligned enterprise mindsets, enabling leaders to internalize the new strategy and develop new leadership behaviors.

Solution

In service of this need, BTS and the organization co-created an immersive, in-person simulation experience. The experience projected a customized business portrait 30 years into the future, designed to:

  • Guide leaders on optimization strategies.
  • Foster relationship-building.
  • Encourage personal development.
  • Portray realistic, on-the-job challenges while coaching solutions.

The project team developed the program over three phases to ensure maximum effect, turning themes and objectives gathered from stakeholder interviews and pilot-test feedback into tangible, experiential materials and activities including:

Scenario-based roleplaying

  • Cohorts compiled of leaders from diverse backgrounds and skillsets were provided with case study scenarios reflective of their real-life roles, tasked with developing effective strategies against common restraints like time, budget, client profiles, and geopolitics.
  • Through this activity, players learned decision-making through collaboration and healthy competition, balancing short- and long-term goals in a simulated environment encouraging trial-and-error.
  • Each simulation round was followed by debrief sessions, allowing teams to reflect on how their individual and group strategies affect business operations—a vital component for sustainable growth.

Behavioral guides

  • Leaders were provided with helpful resources for navigating the company’s operation transition, promoting enterprise thinking through industry surprises like timeline alterations, decision-making under pressure, and prioritizing quality over targets.
  • A Leadership Q&A event was held to address concerns, provide clarity, and reinforce the company’s vision and values to empower and engage leaders mid-journey.

Coaching sessions

  • Amidst team leadership building, coaches offered individual, personalized guidance for participants following each simulation round.
  • Presented opportunities for performance and lesson reflection, as well as goal-planning and application back on the job.

Results

The program’s ROI was measured by performance data, behavioral assessments, and participant feedback, with an NPS score of 80, surveyed across 500 leaders from 15 cohorts.

Post-journey, participating leaders credited the simulation for:

  • Strengthened decision-making skills.
  • Broadened business fluency.
  • Heightened knowledge and resilience of industry complexities.
  • Overall enjoyment of collaborative, game-like medium.

Testimonials

“Excellent fundamentals about impact across value chain of decision making and clearer understanding of levers used by management.”
“An excellent course, this really cemented in my mind the value chain and the necessity to consider all elements of this together. Shining a light on the complexity of the business and the many drivers, metrics, and desired outcomes needed to be balanced or traded-off was very enlightening.”
“Great job on asking people to represent other parts of value chain. This put all of us in a more uncomfortable place and we had to rely on each other.”
“Really enjoyable course that had a great balance of simulation, discussion, and humor. Sessions were well set up and managed.”
“The simulation reinforces the value of cross functional collaboration, which, along with specific insights into other areas of the business, I will continue to promote within my team.”
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From compliance to confidence: Empowering Ibercaja Bank’s teams to drive smarter decisions
Ibercaja Bank transformed RAROC from a compliance task into a strategic asset, helping employees make customer-centric financial decisions.

Client need

Ibercaja Bank, a well-established European financial institution with a strong history of serving its communities, recognized the importance of evolving its operations to meet new regulatory demands while staying true to its mission of empowering its people and supporting its customers. Balancing these priorities meant addressing the European Central Bank's (ECB) requirements for aligning asset operations with risk-adjusted return on capital (RAROC) principles—a necessary step to ensure sustainable profitability.

As a customer-focused organization, Ibercaja was committed to equipping its branch managers and client-facing professionals with the tools and knowledge to succeed in this new environment. The bank introduced a suite of resources, including a RAROC calculation tool, online learning modules, and a “pricing circuit,” to help its employees integrate RAROC into their daily decision-making processes.  

However, initial feedback revealed that some employees viewed these tools as procedural burdens rather than opportunities to drive better decisions and outcomes for the bank and its customers.

This prompted Ibercaja to take a thoughtful and strategic approach to improvement, identifying key areas to ensure that its employees not only embraced RAROC but also felt confident using it to strengthen relationships with customers. The bank focused on:

  • Helping employees shift from transactional goals to sustainable, long-term profitability to benefit both the business and its customers.
  • Building awareness of how effective capital allocation could enhance financial performance and customer offerings.
  • Equipping branch managers and client-facing teams with the financial skills to use RAROC as a practical and empowering tool.
  • Encouraging a mindset that viewed RAROC not as a compliance task but as a way to deliver better outcomes for customers and the bank.

By addressing these areas, Ibercaja sought to empower its people to deliver even greater value to customers while aligning with regulatory standards—strengthening its reputation as a thoughtful and innovative financial institution.

Solution

Ibercaja Bank partnered with BTS to create a practical, engaging training program that supported its branch managers and client-facing teams in navigating the complexities of the RAROC framework. The program was designed to help employees connect RAROC principles directly to their daily responsibilities, equipping them with the skills and confidence to make informed decisions that benefited both the bank and its customers.

Recognizing the diverse needs of its workforce, the training was tailored for two distinct groups:

  • Tool Connoisseurs: Employees already familiar with RAROC and managing complex operations, who needed advanced insights to maximize the tool’s strategic value.
  • Non-Tool Connoisseurs: Employees newer to RAROC, who required foundational knowledge to apply the framework effectively and with confidence.

The program was rolled out in three carefully designed phases:

  • Collaborative Design and Roadmap: BTS worked closely with Ibercaja’s leaders across finance, risk, marketing, and retail banking to identify the unique needs of each employee group. Together, they developed a clear roadmap with tailored goals, customized content, and a training plan aligned with the bank’s strategic priorities.
  • Pilot Sessions: To ensure relevance and effectiveness, the program was tested with 34 employees through pilot sessions. These sessions included interactive exercises and real-world simulations to help participants see how RAROC connected to profitability and decision-making in their roles. Participants practiced pricing decisions in realistic scenarios and provided valuable feedback to refine the final program design.
  • Full-Scale Rollout and Simulations: The final phase included hands-on "know-how" sessions to deepen employees’ financial understanding and help them confidently apply RAROC concepts. Tool Connoisseurs participated in one-day sessions focused on advanced applications, while Non-Tool Connoisseurs attended shorter sessions to build foundational skills. Both groups engaged in simulations and decision-making exercises that connected learning to action. Participants left each session with actionable plans to apply their new knowledge immediately in their roles.

By tailoring the training to Ibercaja’s specific needs and fostering collaboration across teams, BTS ensured the program resonated with employees and aligned seamlessly with the bank’s strategic goals.

Results

The training delivered measurable and lasting impact, transforming RAROC from a regulatory requirement into a strategic asset that empowered employees to make more effective decisions:

  • Widespread adoption: 84% of new operations were priced using the RAROC calculator, reflecting a significant shift in behavior and mindset across the organization.
  • Extensive participation: Over 1,100 employees from multiple departments completed the program, promoting collaboration and a shared understanding of profitability goals.
  • Tangible outcomes: Participants drove more than 460 initiatives that enhanced cost-effectiveness, refined pricing strategies, and improved profit margins, strengthening the bank’s overall performance.

Feedback from participants underscored the program’s success:

  • Both Tool Connoisseurs and Non-Tool Connoisseurs rated the program an impressive 4.6 out of 5
  • Facilitators earned strong Net Promoter Scores (NPS) of 79% and 76%, indicating high satisfaction and engagement.

Beyond individual improvements, the training fostered a culture of strategic thinking and collaboration. By equipping employees with the tools to make better decisions and align their efforts with the bank’s broader priorities, Ibercaja Bank reinforced its commitment to delivering exceptional value to both its customers and its stakeholders. This focus on profitability, efficiency, and customer satisfaction positioned the bank for continued growth and long-term success.

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Driving engagement and retention with scaled coaching
Discover how Wellstar Health System scaled leadership coaching to boost engagement, retention, and measurable business impact with Sounding Board, BTS’ scaled coaching solution.

Client challenge

Wellstar Health System, one of Georgia’s largest healthcare systems, had already invested heavily in leadership development for senior leaders. But as the organization navigated rapid growth, a major acquisition, and the demands of a shifting healthcare landscape, it became clear that the greatest leadership challenges were happening at the front and midline.

“Some of the greatest leader challenges are really at the front and midline levels… we’ve invested heavily in leadership development, putting more emphasis on our front line and mid-level leadership in terms of outcomes, said Laura Dannels, Chief Talent Officer at the time.
We’re not an organization who believes in just investing in high performers… you’ve got to invest in your entire workforce.”

Wellstar partnered with Sounding Board to bring a more scalable, flexible coaching solution to leaders across the organization.

The solution

Partnering with Sounding Board, Wellstar designed a scalable, personalized coaching program to extend leadership development across the organization while maintaining the quality of one-on-one coaching.

A proprietary 360 assessment, aligned to Wellstar’s leadership behaviors, served as the foundation for each coaching engagement. This ensured development was directly tied to how leaders show up and lead in practice.

“We really wanted to ground the coaching to a framework that matters to our organization,” said Garry Gross, Executive Director of Leadership Development.
“Helping our leaders create an environment where our mission, vision, and values come to life was paramount.”

Program goals:

  • Develop leadership capabilities aligned to Wellstar’s mission, vision, and values
  • Deliver personalized, relevant development for leaders at all levels
  • Strengthen the leadership bench and support succession planning
  • Foster a culture of innovation, learning, and engagement

Program overview:

  • Personalized, one-on-one coaching for leaders at all levels
  • Capability development aligned to Wellstar’s values
    • Serve with Compassion → Builds relationships
    • Pursue Excellence → Drives results, leads teams, and plans strategically
    • Honor Every Voice → Fosters inclusion and respect for differences
  • Scalable delivery across frontline, mid-level, and clinical leaders
  • Digital tools to track goals, capture insights, and measure progress

This approach made it possible to deliver consistent, high-quality coaching across roles and locations while keeping development relevant to each leader’s day-to-day work.

Results

As the program unfolded, Wellstar began to see a shift in how frontline and mid-level leaders showed up across the organization. Leaders in these critical roles had more consistent support navigating day-to-day challenges, and managers gained better visibility into how their teams were developing. Coaching became a more practical, embedded part of how Wellstar supports leaders in a complex healthcare environment.

Higher engagement and satisfaction

  • 96% of participants said the coaching experience was worth the investment
  • 99% said they could immediately apply what they learned to their day-to-day work

Measurable leadership growth

Participants reported double-digit growth across leadership capabilities including:

  • Executive presence (+16%)
  • Organizational collaboration (+14%)
  • Strategic thinking (+13%)
  • Time management and prioritization (+13%)
  • Communication (+11%)

Stronger retention and mobility

  • Coached leaders achieved a 90% one-year retention rate
  • Retention for coached leaders was 31% higher than non-coached peers
  • 3% of participants were promoted into new roles, exceeding organizational goals and industry benchmarks

Learn more about Wellstar’s leadership coaching journey with Sounding Board in this feature in Becker’s Hospital Review.

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Reimagining frontline leadership at scale in global manufacturing
How a manufacturing leader scaled frontline leadership development to 1,600+ leaders, driving measurable quality improvements and business impact through behavior-based coaching programs.

Client need

For a 175-year-old technology company, competitive advantage isn’t just built on technical innovation: it’s built on leaders who know how to get the best thinking from every person around them. That culture of drawing out ideas, developing people, and driving innovation through engaged teams had been a defining feature of the organization for generations. And it depended on having the right infrastructure to keep developing frontline leaders at scale.

In 2020, that infrastructure was disrupted. The COVID-19 pandemic forced the organization to pivot its in-person development to virtual almost overnight, risking the erosion of frontline leadership capability while simultaneously needing to navigate the broader shocks of the pandemic: supply chain volatility, shifting materials costs, and a workforce managing profound uncertainty.  

Stalling frontline leadership development meant risking productivity, employee engagement, talent retention, job performance, and downstream impacts on quality and operating margin, at a moment when the organization could least afford it.

The question now was how to reimagine frontline leader development to equip thousands of global leaders to continue supporting their teams through disruption, and to ensure the next generation of managers could help their people do their best work under any conditions.

Solution

The client partnered with BTS to reimagine frontline leader development from the ground up, equipping leaders globally with the practical skills, tools, and mindset shifts needed to support their teams in doing great, innovative work.

The partnership began in 2019, and over five years has reached over 1,600 frontline leaders capturing 700+ documented behavior change actions. In 2022, BTS collaborated with the organization to refresh the program to reflect their evolving strategy and develop a sharper focus on supporting a culture of continuous improvement and innovation with coaching and feedback.  

The blended program experience combined the following elements:

  • Immersive leadership simulations: Scenario-based experiences placing leaders in realistic situations, surfacing Multiplier and Diminisher tendencies in real time and making the learning immediately personal and actionable
  • Multipliers and Diminishers framework: A structured exploration of how leaders either amplify or diminish the intelligence of those around them, including specific “experiments” leaders could use to better understand their own leadership approaches
  • Custom leadership frameworks: Including a structured, step-by-step process for having significant feedback conversations, a tool to understand and flex to communication preferences, and a coaching approach designed to help leaders guide team members toward their own solutions, building capability and long-term ownership.
  • Structured application sessions — on-the-job practice components designed to bridge the gap between the program experience and day-to-day behavior, giving participants specific frameworks to apply immediately with their teams
  • Peer networking and breakout groups — cohort-based learning that participants identified as a standout feature, both for deepening the learning and for building cross-functional relationships that extended beyond the program
  • A commitment-capture platform integrated into the program to log participant actions and reinforce behavior change after the program ended; over 670 participant actions were captured across the program’s delivery

Throughout the program, leaders examined the impact of their own behaviors, recognizing where they were unintentionally diminishing their teams, and built new habits around challenging, creating space for mistakes and learning, listening, questioning, giving developmental feedback, and creating ownership. The feedback model gave participants a practical process for the positive and constructive conversations that actually change performance.

Results

More than 1,600 frontline leaders and individual contributors have participated in the program—the population closest to daily execution, quality, and operations. A recent impact study told a clear story about the effects of the program across participants:  

100% of participants reported actively applying what they learned. 59% reported producing significant, measurable business impact, with concrete evidence to describe it.

The results weren’t theoretical. One engineering leader restructured how his team developed project plans, creating space for debate and ownership instead of coming in with the answer. His team exceeded their quality target by 10 percentage points and accelerated the project timeline by +4 months.

One production leader used the feedback model to coach a struggling supervisor and cascade the process across his entire leadership layer. His unit reached #1 performance in its division, improving a key quality KPI by more than 18% year-over-year. A department head with over a decade in leadership set new production records after learning to flex his communication style and draw out quieter team members. And a development lab supervisor used the program to clarify her leadership identity, earn a promotion, and coach her direct report to one as well.

The study also confirmed that when managers actively supported participants post-program, the likelihood of significant business impact increased substantially, shaping the organization’s next phase of reinforcement and cohort follow-up.

For an organization whose competitive advantage rests on the innovation and intelligence of its people, the program gave its leaders something technical training rarely delivers: the confidence, the tools, and the self-awareness to make everyone around them better.

Testimonials

“The program gave me greater confidence to try new things as a leader. It helped me realize what I do and what I don’t do.”  - HR Leader
“The skills I learned in the training helped me be more efficient. It helped me do the right thing, right away.” - Production Manager
“Feedback is very important to create a positive environment; and how to [give] feedback is a specific skill I learned from this training and how to share constructive feedback.” - Production Leader
Financial advisor showing a tablet to a middle-aged couple discussing documents and a calculator on a table.
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March 18, 2026
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Redesigning work with AI: Moving from access to impact at scale
What happens when teams stop experimenting and start applying AI to their most critical workflows? See how BTS partnered with a large U.S. health insurance organization to bring teams together in focused design sprints and shift from incremental efficiency gains to meaningful, scalable impact.

Client need

A large U.S.-based health insurance organization operating at the center of a complex national ecosystem had already made a serious investment in enterprise AI. Leadership was not experimenting at the edges. They were leaning in.

Capability and commitment existed across the organization, but unevenly. Some teams were already pushing boundaries. Others hadn't yet found their footing. Most of the gains had come in personal productivity. Valuable, but the core work itself had not yet fundamentally changed. The opportunity was to go deeper, to move from AI-assisted individuals to AI-reinvented workflows.

Across the health insurance landscape, pressure was intensifying. Medicaid and government program contracts were becoming more competitive. Decision cycles were faster and more analytics-driven. Clinical evidence was evolving rapidly. Regulatory scrutiny was high. Security risks were constant. AI was no longer a future conversation. It was a present expectation.

Inside the organization, world-class experts were still constrained by manual processes.

Specialized teams were synthesizing large volumes of complex, fast-moving information, working to keep pace with an environment where the inputs never stopped changing. The work required deep expertise and judgment, and it also demanded repetitive processing that consumed days when it needed to take hours.

Other teams faced pressure where speed and precision directly influenced competitive outcomes. Manual approaches were creating lag at exactly the moments when faster insight mattered most.

Across functions, the pattern was consistent. Highly trained professionals were spending valuable time on low-leverage tasks, stitching together data, transforming files, and correlating inputs that AI could handle.

Leadership understood that AI licenses alone would not create advantage. To compete in an increasingly analytics-driven insurance environment, expertise had to scale. Insight had to move faster. Teams needed to reinvent how core work happened.

Solution

BTS partnered with the organization to move from AI access to AI application.

Through a series of focused design sprints, intact teams worked on their highest-value workflows using our GROUNDING → EXPERIMENT → BUILD → AMPLIFY methodology. The structure was simple and disciplined. Set context. Experiment quickly. Build against real work. Create a path to scale.

Participants brought their actual work into the room. Analytical frameworks. Competitive and operational documents. Risk and intelligence inputs. Data pipelines.

No generic demos. No abstract hypotheticals.

The turning point came when AI began working on their actual content.

Research syntheses that previously took days began structuring themselves in minutes. Competitive analysis that once required manual review surfaced patterns instantly. Data transformation workflows streamlined in real time.

Skepticism shifted to possibility.

We positioned AI as augmentation, not replacement. In a sector defined by professional expertise and accountability, that framing was critical. The goal was to elevate expert judgment, not automate it away.

Some teams left with working prototypes. Others left with detailed blueprints aligned to enterprise privacy and security requirements. Another team took away a re-prioritized set of additional tools to incorporate into a HIPAA-compliant environment. Every team left with a redesigned workflow.

Results

In five days, more than 100 leaders advanced 30 priority use cases tied directly to operational performance and competitive growth.

Early outcomes included:

  • Significant reduction in manual research synthesis and data preparation
  • Faster, more structured competitive intelligence to support high-stakes decisions
  • Clear implementation pathways aligned to security and regulatory constraints
  • A scalable model for continued AI-enabled workflow reinvention

Just as important was the mindset shift.

Participants stopped viewing AI as a tool sitting outside their work and began treating it as embedded infrastructure for how work gets done.

“This showed immediate relevance to our work.”
“Now I understand what’s actually possible for my team.”
“We just accomplished in two hours what used to take us two months.”

In a U.S. health insurance market where insight, speed, and precision directly influence who wins and who grows, the organization moved decisively from AI access to AI advantage.