Transforming leadership selection with assessments

An organization partnered with BTS to assess both its leaders’ leadership capabilities and business acumen.
June 1, 2023
5
min read
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Background

A multinational, multibillion-dollar manufacturing company with 30+ subsidiaries was facing several imminent retirements at the C-level. Each case required a decision: promote, move, or hire. The organization had a strong “promote from within” culture and talent strategy and sought to accommodate the retirements by either elevating current employees to new roles or moving people laterally.In some cases, the retirements and necessary placement decisions were several months out, while others required immediate decisions cases. This posed a problem for the organization. Although the executive leadership team (ELT) had ideas about which moves to make, they lacked sufficient data on the larger bench of senior leaders across the enterprise to make these decisions confidently. In addition to the lack of data, any decisions would also have ripple effects throughout the organization, creating new vacancies.The ELT recognized that this lack of sufficient data on senior leaders was a significant issue that they urgently had to do something about. The organization engaged BTS to assess both its leaders’ leadership capabilities and business acumen, which they saw as vital to the organization’s future success. In short, the organization wanted to ensure that the leadership moves they made were supported by objective data.

What we did

BTS partnered with the client organization to create a series of assessment experiences for both executive and non-executive levels across the organization, leveraging a blend of psychometric tools, interviews, role plays, and business simulations.

Executive-level roles

Critical to gathering data on internal candidates’ suitability for executive-level roles was providing the opportunity for them to experience and practice the roles themselves—or at least simulated versions of the roles. To provide such an experience for candidates, BTS created a multi-day business leadership simulation, conducted entirely in a virtual environment, consisting of several elements:

  1. Psychometric assessments to gain insight into candidates’ behavioral styles and default tendencies. A BTS leadership assessment expert trained in the use of such tools interpreted each candidate’s results and aligned them against a profile of a successful executive at the organization.
  2. Career accomplishments and experiences survey for candidates to document their key accomplishments and experiences to date. By leveraging the data provided in survey format, each candidate was interviewed by a leadership assessment expert and a business acumen expert to dig in and learn more.
  3. Multi-round simulation during which candidates worked in teams to run a fictitious business over the course of multiple “years.” To serve as the backdrop, the fictitious business was designed to resemble (but not mirror) the actual business, complete with financial statements, competitors, products and services, etc. Creating a fictitious business in this manner provided the fidelity needed to make the simulation feel “real” for candidates while affording the flexibility and space for creative freedom to make the business digestible for all to ensure a level playing field, regardless of background or current role.

In running the business, teams of candidates made decisions and investments across different areas of the business (e.g., product areas, distribution, operations, and investment management). They tackled real strategic trade-offs in the business, including unexpected challenges that mirrored the reality of executive-level roles at the organization. As candidates made decisions and tradeoffs, they could monitor a real-time dashboard displaying key metrics important to the business (e.g., revenue, operating profit, employee satisfaction, and customer satisfaction).

Throughout the simulation, leadership assessment experts used detailed behavioral checklists to observe each candidate individually—their interactions with the team, contributions to the discussion, rationale for decisions, etc. This information provided valuable insights into candidates’ behaviors under stress, decision-making styles, and other important capabilities.

  1. Behavioral role plays with leadership assessment and business acumen experts provided additional insights on each candidate individually. Role plays were based on the same fictitious business described previously and coincided with the business simulation.

During the first role play, which took place before the team began working together to run the business, candidates developed and presented their own strategy—as President—for running the business over the next 3-5 years. In this scenario, leadership assessment and business acumen experts played the role of board members, asking specific questions about the candidate’s business strategy to gain insight into their thinking and priorities.

In the second role play, which took place after the second “year” of running the business as a team, candidates also played the role of President and conducted a town hall meeting with the entire company. Leadership assessment experts played the role of moderator, asking questions of candidates to dig into their description of the state of the business, their vision for the future, the implications of both to the broader team, etc. In both role plays, assessors followed detailed scripts and used behavioral checklists to ensure consistency across candidates.

Following the experience, BTS assessment experts looked across all sources of data on each candidate, triangulated patterns in results—patterns of behavior, decisions, etc.—and provided the following:

  1. Detailed reporting and debriefs with the executive team. For each candidate, the leadership assessment experts prepared a report summarizing their strengths, development opportunities, and likely support needed if placed into roles of greater scale, scope, and complexity. These reports were shared and debriefed with the executive team, allowing them to ask the leadership assessment experts specific questions regarding each candidate.
  2. Debrief discussion with each candidate, during which the leadership assessment experts walked through their findings and helped candidates make sense of the information considering their own career journey. Candidates were also able to access six-month 1:1 coaching journeys with a BTS coach.

Non-executive leadership roles

In the case of non-executive leadership roles where both internal and external candidates were being considered, the client organization did not have the luxury of utilizing a multi-day assessment experience akin to what was used for executive-level roles—such an experience would not have been practical, particularly for external candidates. Therefore, a modified approach was defined for each role, leveraging some or all of the following elements to ensure internal and external candidates could be evaluated consistently for a given role:

  1. Psychometric assessments, including BTS’s Panorama (a measure of reasoning and critical thinking) and a personality assessment, to gain insight into candidates’ behavioral styles, default tendencies, and cognitive capabilities. Like their use in executive assessments, a BTS leadership assessment expert trained in the use of these tools interpreted each candidate’s results and aligned them against the success profile for the target role.
  2. Career accomplishments and experiences interview with a BTS leadership assessment expert to gain insight into the candidate’s career, interests, accomplishments, etc.
  3. Virtual assessment center consisting of the following:
    1. Business case requiring candidates to learn about a fictitious business, their situation, challenges, etc., and to make decisions regarding the case.
    2. Simulated in-box consisting of new information for the candidates, and, in some cases, decisions they need to make.
    3. Role plays with simulated direct reports, peers, and leaders based on the case, challenges, and characters within.

This 3-hour experience, administered entirely virtually, was designed to give candidates, and hiring leaders the information they need to make great employment decisions. For candidates, the assessment allowed them to see what it feels like to perform the job, giving them insights into the alignment between the demands of the job and their own capabilities and interests. For hiring leaders, the assessment yielded deep insights into the candidates’ capabilities and demonstrated behaviors.Then, BTS leadership assessment experts looked across all sources of data on each candidate, triangulated patterns in results—patterns of behavior, of decisions, etc.—and provided the following:

  1. Detailed reporting and debriefs with hiring leaders to discuss candidates’ strengths, development opportunities, and likely support needed if selected for target roles. This information was then leveraged by hiring leaders in final interviews with candidates to make hiring decisions.
  2. Debrief discussions with internal candidates (and external candidates who were hired), during which leadership assessment experts walked through their findings and helped candidates make sense of the information considering their own career journey.

Outcomes

First and foremost, the insights generated by the assessments provided the information necessary for candidates, hiring leaders, and the ELT to make the best decisions possible. When making employment decisions, both candidates and hiring leaders alike must make these decisions with eyes wide open.On multiple occasions, for example, the process prompted candidates to inquire about the realities of target roles, which led to deeper discussions between candidates and hiring leaders about expectations, requirements, etc. This information was crucial for candidates to self-evaluate the alignment between the role available and their own capabilities, interests, and needs.For hiring leaders and the ELT, the assessments provided deep insights into candidates’ capabilities and capacity to take on new roles—sometimes of greater scale, scope, and complexity than current roles. Leaders then leveraged this information in subsequent conversations with candidates as well as internal talent and succession planning discussions to make the most informed decisions possible.In the case of executives, for example, the assessment process provided deep readiness insights on the organization’s most senior leaders, which has already led to the selection and placement of multiple leaders into new executive-level roles. Furthermore, additional leaders were identified for succession into future vacancies at the highest levels of the organization. The executive assessment process and the insights it revealed led to two fundamental shifts in the ELT’s perception of and reliance on assessments and, ultimately, led to utilizing assessments for hiring non-executive leadership.

Context matters

One of the roles for which a new executive needed to be identified and placed was president for the company’s largest business unit, accountable for more than 20 percent of the company’s revenue across 30+ business units. Two frontrunners being considered, both of whom were strong contenders with track records of great success. However, the key difference between the candidates was that one sought independence from the ELT, seeing them as stakeholders who should be brought in only at critical milestones for input and oversight. The other candidate sought to partner very closely with the ELT, looking to them for detailed guidance on the future direction and strategy of the business unit.Without knowing anything about the context of the situation, it may seem that the former candidate—the “independent” one—might have been better aligned with the role of president. The reality, however, was that the ELT expected to play an active role in the business unit—they wanted to be closely involved in major decisions impacting the business. Business analysts may debate whether this was the right approach for them, but it was the reality of the context in which the new president would operate.BTS helped to paint two pictures for the ELT based on results from the assessment – what the future would look like if each of the two candidates were selected for the role. The decision for the ELT was easy. The phrase “must run all major decisions affecting the business past the ELT for approval” was nowhere in the role description, but in reality, this was critically important.

Assessments provide insights, not just confirmation

The most impactful outcome for the organization was the fundamental shift in the ELT’s collective mindset from “assess to confirm” to “assess for insights.” Prior to partnering with BTS, the ELT thought they knew the leadership moves they needed to make to accommodate the imminent C-level retirements. They sought objective assessment data to confirm these moves. After the executive leadership business simulation and the resulting insights, one member of the ELT noted, “If you can open our eyes by providing these kinds of insights on people we already know, imagine what kind of insights you can give us on people we do not already know.”Ultimately, this collective shift in mindset has led to an ongoing partnership between BTS and the organization. In partnership with BTS, the organization continues to successfully evaluate and hire both internal and external candidates for executive-level and senior leadership roles across the enterprise.

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BTS partnered with a Spanish railway embed safety into its culture through a leadership program reaching 1,500 people.

Client need

Safety in the transportation industry has often been treated as a set of rules to follow and boxes to check. But one Spanish railway organization saw an opportunity to redefine safety as something far greater, a core value embedded into the culture of their company at every level.

This bold vision demanded more than compliance. It required a cultural transformation to challenge outdated behaviors, inspire teams, and empower leaders to embrace and model a safety-first mindset. For years, the organization had been working to foster a culture that prioritized protection over profit, setting new behavioral standards across the industry.

To accelerate this shift, the organization partnered with BTS to design a leadership development program that dismantled old practices and equipped leaders with the tools, insights, and behaviors needed to bring their vision to life.

  • Deconstruct existing mindsets to enable cohesive change.
  • Identify barriers preventing progress.
  • Equip leaders with practical behavioral knowledge and tools.

Solution

BTS partnered with the organization to design a leadership journey that would reshape not just processes but perspectives, fostering a workplace where physical and psychological safety were paramount. Over eight months, the project team conducted interviews with leaders and focus groups to uncover critical behavioral insights and tailor the program to the organization’s unique needs.

Participants explored essential themes, including:

  • Embedding safety into daily decision-making.
  • Cultivating greater awareness of safety risks.
  • Understanding the influence of their leadership on safety outcomes.
  • Leading by example to set a cultural standard.
  • Building trust, commitment, and open communication within their teams.

The program unfolded in three distinct phases to drive lasting behavioral change:

  1. Workshop preparation
    Participants began with a self-assessment to uncover personal “safety blind spots” and mind traps. This phase, delivered through a custom online platform, helped leaders reflect on their current practices and prepare for the transformational journey ahead.
  1. Safety workshop
    The one-day, immersive workshop was designed to spark deep conversations about safety culture, challenge ingrained mindsets, and equip participants with actionable strategies for change. Leaders engaged in real-world scenarios to explore the implications of their decisions and practice new behaviors. The day concluded with collaborative debrief sessions, leaving participants with practical tools to implement their insights immediately.
  2. Implementation in action
    To sustain momentum, the post-workshop phase extended over six months, offering six targeted activities. These activities reinforced key lessons, encouraged team collaboration, and provided ongoing support for integrating safety-first behaviors into daily routines.

The leadership program was delivered to 1500 participants over 66 workshops in seven locations across Spain.

Results

To measure results, the project team created a resource map evaluating progress.  

Average completion rate of Activities One–Three: 57 percent. (One: 78.21%; Two: 53. 01%; Three: 40.57%)

A post-workshop survey was sent to participants, reporting on the following metrics:

  • Average satisfaction — 4.7/5.
  • Trainer’s evaluation — 4.9/5.
  • NPS — 82 percent.
  • “Saw improvement in safety alignment” — 93 percent.
  • “Integrated safety tools in daily roles” — 82 percent.
  • “Identified new initiatives for improving safety” — 77 percent.
  • “Mitigated team/peer mind traps” — 93 percent.
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See how BTS uses AI to transform translation and localization to deliver faster, smarter, and more personal client experiences worldwide.

Over the years, BTS has expanded its global footprint through thoughtful acquisitions and collaborations, bringing new creative capabilities and local expertise into the fold. From digital design studios to leadership consultancies across Europe, Asia, and the Americas, we’ve built a community that blends shared values with local perspective. That diversity has become one of our greatest strengths, shaping how we design and deliver learning that feels deeply personal everywhere we work.

Whether someone is in a leadership journey in Singapore, a coaching program in São Paulo, or a strategy workshop in Stockholm, the goal is always the same: to make the experience feel like it was made just for them.

Many of those experiences live on Momenta, BTS’s digital experience platform, powering journeys like Coaching, Multipliers, and other core programs.

As those experiences grew, so did the need for nuance. Every journey had to feel local, not just sound translated. Tone, humor, and cultural context have always been central to the BTS approach, and as demand expanded across formats and regions, our translation model was ready for its next evolution.

In early 2024, the team began exploring how AI could help. Rather than treating technology as the destination, we saw it as a catalyst, a way to rethink translation and deliver richer, more customized client experiences at scale. That curiosity sparked one of BTS’s most ambitious AI-first experiments, led by our Global Product Enablement Function team in partnership with our global network of linguists and translators.

Shifting to AI-first

The next step was finding the right place to experiment. Enter Phrase, a cloud-based translation management platform that quickly became our test lab. Phrase brings every part of the translation process into one place, from machine translation engines to human review, terminology management, and workflow tracking. It gives our linguists, designers, and project teams a shared space to collaborate, test ideas, and learn.

Over the next few months, two key discoveries reshaped how we think about translation, and ultimately, how we work.

Key discovery 1: Making AI a teammate

We began with a clear goal: make translation faster and more consistent. Using Phrase, AI handled the first drafts while our linguists refined them. Quickly, we realized there was potential for AI-value that went far beyond speed.  

With AI completing the first 80% of the work in a fraction of the time, our linguists could focus on what matters most: nuance, tone, and cultural resonance. The relationship evolved from oversight to collaboration, AI structured and scaled, humans shaped and elevated.

The result was more than efficiency. It was better work, created by people and technology learning to amplify each other.

Key discovery 2: Turning a roadblock into a redesign

Next came a design challenge. Phrase, like most translation tools, struggled with text embedded in graphics, a hallmark of many BTS learning experiences. Instead of forcing the tool to adapt, we changed how we created.

We began designing with translation in mind: simplifying visuals, reducing text, and using modular components that could flex across languages. The constraint sparked better design, easier to scale, more consistent, and more inclusive for every audience.

Key discovery 3: Integrating systems for scale

With people, AI, and design in sync, the last barrier was process. Managing translations between Phrase and Momenta still required manual effort.

To fix that, we built an API integration linking the two platforms. Now, files move automatically, progress is tracked in real time, and everything stays connected.

That integration turned our workflow into a unified ecosystem, fast, transparent, and ready to scale globally.

Business impact

Just 18 months ago, our translation reviews lived in double-column Word docs. Today, we work in a fully connected, AI-first ecosystem. Each project feeds the next, refining prompts, tone profiles, and design patterns, so our translation process keeps getting faster, smarter, and more aligned with BTS’s voice.

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BTS is redefining experiential learning with AI-first business simulations that accelerate strategy, scale leadership impact, and drive real transformation.

A BTS next gen innovation story

When BTS invented business simulations in the 1980s, leadership development was mostly theoretical – case studies, lectures, and frameworks about what good decisions looked like. Simulations changed that. They let leaders learn by doing, stepping into a realistic version of their business to test strategy, make decisions, and see the impact before the stakes were real.

Since then, simulations have evolved from spreadsheets to digital platforms to immersive virtual experiences that capture the complexity of leading in today’s world. Now, large language models and agentic AI are opening a new frontier, one where simulations evolve as fast as the world they reflect and experiential learning scales with the pace of change.

Creating space for exploration

Test quickly, abandon what doesn’t work, and share what you learn.
– Jessica Skon, CEO, BTS

A handful of simulation experts were pulled out of their day-to-day work and given the freedom to set their own direction. They had the authority to shape the roadmap and the protection to explore bold ideas without fear of critique. The brief was simple: go figure out what’s possible.

They had cover to fail fast, freedom to explore, and permission to get a little messy. Early wins were interesting but small. AI could draft faster, automate a few things – helpful, sure. Transformative? Not yet.

The breakthrough came when we stopped trying to bolt AI on to what we already did. We rebuilt our simulation platforms, our processes, and tools from the ground up around AI. Suddenly it wasn’t just about micro-gains & efficiencies, the canvas of possibility was much larger.

From experimentation to acceleration

So, we tested. Some tools showed promise, others, not so much. Every experiment taught us something. Each “failure” made us sharper about where AI could actually help, and where it would just get in the way.

What began as small experiments turned into a new way of working, a process and platform working as one.

AI now accelerates the first 80% of the work, the structure, synthesis, and early drafts, freeing BTS consultants to focus on the high-impact moments that drive behavior change: dilemmas, trade-offs, and conversations that build conviction.

Our new AI simulation platform and AI-First development process operationalizes that process:

  • Enabling live co-creation and branching edits with clients
  • Applying light guardrails for quality and security
  • Integrating with enterprise systems for compliance and control

AI accelerates, people transform. That combination is what makes BTS… BTS.

Clients feel the impact in four ways

  1. Fast spin-ups for focused needs
    For targeted challenges like coaching a customer conversation, debriefing a safety incident, aligning a sales team, we can now stand up bespoke simulations in days, not weeks. Teams co-create live; scenarios adjust in the room; relevance is immediate.
  2. Enterprise simulations for strategy alignment
    For multi-round, high-fidelity simulations, AI accelerates the structure without compromising quality. BTS experts still craft the dilemmas and trade-offs that drive conviction.
  3. A broader platform portfolio
    Beyond enterprise simulations, we now support conversational practice, skill drills, workflow redesign, and company or market modeling, helping clients choose the right tool for each need.
  4. On-demand, without the risk
    Clients can use our AI platform for self-authored micro-sims, where speed and iteration matter most. Our toolchain scaffolds the flow, enforces guardrails, and keeps quality high.

The best model is flexible: enable where DIY shines, co-build for complex challenges, and experts lead end-to-end when outcomes matter most.

What clients are already seeing

  • Weeks to hours: Work that once took six weeks was delivered as a high-fidelity experience in just 13 hours, specific enough to engage a CEO on first pass.
  • Lean, agile teams: Projects that required seven consultants now take two, with no loss in quality or impact.
  • Live collaboration: Simulations are built with clients, not for them, adjusted in real time during design and delivery.

The result: faster delivery, deeper relevance, and experiences that scale across an enterprise without losing the human touch.

The bigger picture

BTS simulations have always given leaders a safe place to wrestle with real dilemmas. AI hasn’t changed that, it’s expanded the canvas. By rebuilding how we design and deliver simulations, we’ve removed the trade-off between speed and substance.

Focused needs can now be met in days. Complex transformations can move at the pace of business. Clients can engage however they choose, DIY, co-create, or end-to-end, with BTS expertise guiding every step.

We’re still early in this chapter, just like our clients. But the direction is clear: faster, smarter, more scalable experiential learning, anchored in human judgment, strategic alignment, and the craft that defines BTS.