Designing sales kick-offs that work
How to design modern sales kickoffs that align teams, shift behavior, and drive impact through in-person, geo-specific, and hybrid formats.
September 24, 2025
Authors
No items found.
The SKO landscape has changed. In today’s world of dispersed teams, hybrid work, and relentless revenue pressure, you can’t afford an SKO that just motivates in the moment. Flights, venues, production, leadership time: a poorly designed SKO can waste millions, but a great one can fuel revenue momentum for the year. This eBook is a practical guide to planning and delivering SKOs that work in today’s complex sales environment. You’ll see what leading companies are doing differently, and how to make your own kick-off a catalyst for performance.
- The pros and cons of in-person, geo-specific, and hybrid SKOs
- Design choices that make each format succeed (and where leaders often stumble)
- Real examples of how high-performing sales organizations tailor each format to their strategy, market dynamics, and team needs.
Get the report
Related content
Related content
Future-proofing succession: insights from top talent leaders
Discover the six themes reshaping succession planning, with insights from top talent leaders and BTS research.
lorem ipsum
Built to Shift: A playbook for downturns
Built to Shift is a playbook for navigating constant change, from how to align teams to leading with clarity in today’s fast-moving world.
lorem ipsum
High-velocity talent strategies for a changing world
Today's top organizations are reinventing their talent strategies for an AI-driven world—built on trust, adaptability, and human-centered design.
lorem ipsum
No items found.
Kickoff - Annual event to communicate strategy and motivate sales, SAM, sales kickoff, SKO strategy, sales kickoff design, sales meeting formats, hybrid SKO, in-person SKO, geo-specific SKO, sales enablement, SKO best practices, strategy activation, sales team alignment, kickoff agenda, SKO planning