Is your culture driving your success—or tanking it?

The global pandemic made leaders realize that they now need to evolve their culture to keep supporting their business goals.
November 9, 2022

Companies that treat culture as an accelerator of their strategy reach their goals faster than those that treat it as an afterthought. Your organization's culture is created intentionally or by happenstance. It will either support your success or slow you down. A careful analysis will reveal where it helps and where it hurts—and where change will make a difference.

The jarring effects of the global pandemic and the ensuing economic and sociopolitical turmoil revealed disconnects and dysfunction just below the surface of many organizations. Leaders are realizing that their culture may no longer support their business goals. When a company goes through some form of a seismic shift—whether it be a dramatic new business plan, a change in leadership, or a disruption in the marketplace—its management team typically examines the strategy and processes in place to make sure they align with changes in direction.

Too often, though, companies address culture as an afterthought when the desired outcomes stall, fizzle, or fail. That’s a costly mistake—while strategy and processes are critically important, they will be undermined, hindered, or simply blocked by a culture that is no longer fit for purpose.

Here are the steps you can then take to get intentional in evolving your organization’s culture to deliver lasting impact and accelerate your strategic direction.

Subscribe to the BTS newsletter
Download complete whitepaper
Share

Related content

No items found.

Related content

Whitepapers
September 16, 2026
The EQ blind spot: What senior leaders get wrong about executive presence
BTS research on thousands of leaders reveals that while expertise builds credibility, emotional intelligence drives real executive presence and results.
Whitepapers
September 4, 2026
Applied AI field guide 004: Toughest leadership moments, AI innovation
Applied AI field guide 004 from BTS: 11 crises AI leaders face, from job insecurity to runaway token costs, with the mindset to hold and the moves for each one.
Whitepapers
September 4, 2026
Applied AI field guide 003: Ten leadership sparks to accelerate AI innovation
Applied AI field guide 003 from BTS: ten leadership actions to create the conditions for AI innovation to succeed, from coaching and simulation to budget and security.