Peter Mulford

EVP, Chief Artificial Intelligence Officer

Peter Mulford serves as the Chief AI Officer is an executive vice president at BTS. Peter leads business transformation and capability-building efforts with Fortune 500 firms around the world (such as Sony, Microsoft, Time Warner and Merck) with a focus on developing innovation leadership, design thinking, and disciplined experimentation capability. His work redefines not just how to do innovation, but how to create and lead a culture in which innovation and divergent thinking can flourish.

Peter’s writing and research has been featured in CLO and Training magazines. He is frequent guest lecturer on Innovation and Strategy for the MBA program at Columbia Business School in New York. A sought-after keynote speaker, Peter regularly delivers keynote addresses at events around the world each year, including HR conferences, Technology and Innovation events, and company off-sites and sales conferences.

Peter joined BTS in 1998 and has worked in its offices in San Francisco, London and New York. From 2005-2010, he was the Managing Director of BTS’s East Coast region, leading the largest global office for BTS through a period of market turbulence and growth during which it more than tripled in size.

Peter holds an MBA in Finance from Columbia Business School, and speaks Japanese.

Industry expertise: Peter has extensive experience in Retail, Consumer Goods, Electronics and Telecom, among many other industries.

Publications

Blog Posts
August 29, 2024
5
min read
Getting stuff done with AI: Time to jump in and experiment
Discover why now is the perfect time to embrace AI, overcome skepticism, and leverage its capabilities to drive success in your business.

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Blog Posts
May 28, 2024
5
min read
There is bias in AI. It might not be the bias you thought
Peter Mulford's blog reveals that human favoritism for human-authored content impacts credibility, suggesting transparency to mitigate bias.

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Blog Posts
April 25, 2024
5
min read
¿La clave para una organización realmente centrada en el cliente? Los datos
Peter Mulford analiza métodos clave para utilizar datos y volverse más centrado en el cliente, capturar percepciones de la audiencia y anticipar las necesidades del consumidor.

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Blog Posts
November 8, 2023
5
min read
What’s the secret to AI adoption? Trust.
Peter Mulford, CIO, shares about disconnect between what AI firms think people want and what they may actually need.

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Blog Posts
September 11, 2023
5
min read
3 shifts towards becoming an AI-augmented business
Peter Mulford, Global Partner, shares how focusing on three ideas enables successful AI-augmentation for organizations.

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Blog Posts
May 8, 2023
5
min read
An "iPhone moment" for AI: A significant breakthrough
GAI has democratized AI, making this an "iPhone moment” beyond which everything is going to change. Here’s why you should care.

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Blog Posts
September 27, 2022
5
min read
The key to quality customer-centricity? Data.
Peter Mulford analyzes key methods for using data to become more customer-centric, capture audience insights, and anticipate consumer needs.

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Podcasts
March 27, 2026
5
min read
The economics of attention in an AI world
Explore the forces quietly reshaping every attention driven business, the real threat facing Hollywood from AI, and the impact of infinite content creation.

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Podcasts
November 24, 2025
5
min read
Leading with humanity in the age of AI
NYU’s Anna Tavis joins Peter Mulford to explore how AI is redefining work, leadership, and why humanity, not efficiency, is the future of success.

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Podcasts
September 30, 2025
5
min read
From ordinary to unforgettable: the three keys to lasting impact
Learn how to design customer experiences that feel real, meaningful, and memorable using three simple principles grounded in consumer psychology.

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Podcasts
September 25, 2025
5
min read
AI, assumptions, and the art of discovery with Ron Pierantozzi
Peter Mulford sits down with Ron Pierantozzi, inventor, educator, and innovation leader. Together they explore how to turn uncertainty into opportunity, manage innovation with discipline, and use AI as a catalyst for discovery.

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Podcasts
July 30, 2025
5
min read
What AI can’t replace: the human side of leadership
Discover how better conversations drive alignment, trust, and results—plus why communication matters more than ever in the age of AI and hybrid work.

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Podcasts
May 7, 2025
5
min read
The insight-driven leader: How analytics unlocks business potential
Discover how data analytics unlocks leadership potential and drives business success. Learn how insight-driven leaders use analytics to create agile organizations.

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Podcasts
March 5, 2025
5
min read
Future Focus: A Look Beyond with Peter Mulford and Peter Coffee
Exclusive repost of the HIKE2 webinar featuring Peter Mulford and Peter Coffee as they explore AI's evolving role, quantum computing, and tech's impact on business and leadership.

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Podcasts
February 18, 2025
5
min read
Transforming the future of work: AI’s impact on leadership and innovation
Discover how organizations can navigate AI adoption through awareness, experimentation, and impact. Learn how mindset shifts can drive business growth with AI.

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Podcasts
January 21, 2025
5
min read
Preparing for the future now: how to lead your teams to thrive in uncertainty
Learn how to leverage AI for success with insights on spotting strategic inflection points, de-risking projects, building agility, and thriving in a digital future.

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Podcasts
January 17, 2023
5
min read
Man vs. machine: trusting computerized mathematics, with Peter Mulford
Peter Mulford, Global Partner and CIO, addresses our reluctance towards incorporating computation-augmented decision making.

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Whitepapers
October 4, 2023
5
min read
TL&L community – Leveraging AI in learning and development
Peter Mulford, Global Partner and CIO, discusses how AI works, how organizations can integrate the tool for L&D professionals.

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Unlocking the Real ROI of AI in the Workplace
Excellence at Work Podcast in partnership with Brandon Hall Group™

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Join us

Interested in joining the BTS team?

BTS is working to modernize business culture around the globe. We’re looking for creative, courageous, and empathetic individuals who want to help individuals and teams find a greater purpose in their work. We love what we do, and we think you would too.

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