Resilience: The leadership antidote for our current crisis
On Friday March 20, the DJIA closed at 19,174. That was down more than 35% from its peak in February. For a point of reference, this is about the same decline that we experienced in all of 2008, in just one month. The impact has been equally large and dramatic in just about every aspect of how we live and work. Never has it been more clear that we live in a VUCA world. For those of you who are unfamiliar with that acronym, it is a concept that originated with students at the U.S. Army War College to describe the volatility, uncertainty, complexity, and ambiguity of the world after the Cold War. At this point, the Cold War looks like child’s play compared to our current situation.
Why resilience matters
Resilience is the antidote to our VUCA world. Now, more than ever we need to rely on, and continue to develop, our resilience to help our companies and our teams navigate in this crisis. Resilience is what allows leaders and teams to be calm, steady, and resolute in times of challenge or crisis. It provides for greater agility and flexibility. It enables us to keep our eyes and energy on a better future. It gives us the opportunity to collaborate even more effectively with our colleagues.Resilience can be easy to see and understand when we think about people like Nelson Mandela, Winston Churchill, and Albert Einstein – who was told by a teacher that he “would never be able to do anything that would make sense in this life.” We’ve seen it in many business leaders like Steve Jobs, Akiro Morita and Henry Ford – who went broke 5 times before starting the Ford Motor Company. If you look closely enough, you see it all around – especially today with the tens of thousands of healthcare providers who are working overtime to keep us healthy.If you look even closer, you will see your own resilience. One of the interesting facts we learned in studying resilience in the workplace is that most of us have a great deal of grit, determination and strength.
How resilience can help in times of crisis
In 2012 I co-authored a book on the topic: “Lemonade, The Leader’s Guide to Resilience at Work.” We researched thousands of business leaders and developed a model of resilience that includes 15 leadership behaviors that can help leaders to recover from or adjust easily to misfortune or change.
My favorite of these resilient behaviors is reframing.
Reframing is the ability to find a silver lining no matter how dire the situation. It is the ability to choose how you talk about the facts and create a context for yourself and for others to see them differently. For instance, if you live in Mauritius, you can call it “a small, insignificant island.” Or you can call it “the largest ocean state in the world.”In the context of our current crisis, you could be talking about how “physical distancing” is creating a feeling of isolation. Or you could talk about the opportunities it presents for us all to learn to use collaboration technologies to both get our work done and not feel so isolated. Both are actually “true” in some objective sense. But the ability to reframe a problem or challenge into the more positive perspective makes it more possible for people to take action. In this example, your team will be able to see and embrace the opportunity more readily in learning the new technologies and feel less fear as they sit in their new home offices with no context besides the news.Think of the benefits of applying this to thinking about how to pivot the business to weather the storm. What new business models, markets, partnerships might be out there waiting for you to uncover?
Reframing as a business imperative
The ability to reframe reminds me of an executive I advised a few years ago. Scott was (and still is) a very experienced and successful leader in his organization. He had a reputation for turning around projects and programs that were underperforming. He had a strategic mind, a keen attention to detail and very high standards for performance. Scott was seen as potentially one of the organization’s senior-most leaders in the future. But something was holding him back. His high standards and intense drive translated into zero tolerance for mistakes.When mistakes happened, as they always do, Scott adopted a rigid and unyielding attitude. He simply could not see the learning opportunity that mistakes can present. The people who worked most closely with Scott learned to follow his lead. Some of his people were actively hiding or ignoring mistakes out of fear of Scott’s reactions. This created a dynamic that suppressed any kind of productive problem solving and Scott was operating in the dark about problems cropping up.This all came to a head when the company lost one of its biggest customers. This customer moved its business to another supplier because in their own words, “you kept making the same mistakes and you haven’t kept up with changes in our business.” This was shocking to Scott, who hadn’t realized there were problems with this customer, and that his team didn’t have the capability to solve the problems. This proved to be a much-needed wake-up call for Scott. He was forced to learn to view mistakes differently, to reframe them as learning opportunities. In doing so, he created a different mindset in himself and his team. He went on to become an even more successful and accomplished leader. His mantra became a quote from one of his heroes, General Omar Bradley, who said, “I learned that good judgment comes from experience and that experience grows out of mistakes.”
How to reframe
There is a simple practice you can use to build your own ability to reframe. You can even invite colleagues or your team to join you in this exercise. Try this the next time you encounter a problem.
- Draw a line down the center of a page.
- On one side the headline is “challenges.”
- On the other is “opportunities.”
- Your task is to re-write the problems as possibilities.
Doing so will give you, and those you are tasked with leading, more energy to get through and even to accelerate through this unprecedented crisis.
Related content
Related content
Organizations have long wanted to scale coaching, but have been limited by cost and capacity. With AI, that's beginning to change —new platforms are making coaching more accessible, flexible, and available on demand, extending support beyond a select group of leaders to entire populations.
For talent leaders, this shift creates both opportunity and complexity. With greater reach comes a new set of trade-offs: how to balance access with depth, flexibility with accountability, and efficiency with meaningful development.
The limits of unlimited (coaching)
Unlimited coaching sounds like the obvious answer. Remove the barriers, give everyone access, let people engage on their own terms. What's not to like?
In practice, quite a bit.
When coaching has no defined structure or cadence, engagement tends to become episodic - people show up when something feels urgent and step back when it doesn't. The coaching relationship never quite deepens. Conversations cover ground but don't build on it. And the development that was supposed to happen keeps getting pushed to the next session, and the next.
Three patterns emerge:
- Sporadic engagement over sustained development. Without a rhythm to anchor the work, coaching becomes reactive. Clients bring whatever is most pressing that week rather than working toward something larger. Progress happens in bursts, if at all.
- Insights that don't compound. Great coaching reveals patterns over time - things a client can't see in one session but can't unsee after several. Without continuity, and without a consistent coaching relationship to hold the thread, each conversation starts close to zero.
- Outcomes that are hard to measure. No milestones. No defined endpoint. No clear way for the organization, or the client, to know whether it's working. Activity fills the gap where impact should be.
The result is a model that's easy to scale and hard to defend. Which is exactly the problem talent leaders are navigating right now.
The relationship is the lever
Decades of research into what makes coaching work keeps arriving at the same answer: it's the relationship. Not the platform, not the methodology. The relationship.
When a coach and client build trust over time — developing shared language, returning to the same themes with increasing depth — something shifts. Conversations get more honest. Insights stick. The client starts doing the work between sessions, not just during them. That's when coaching becomes genuinely transformative, and it can't be rushed or replicated in a one-off session.
The ICF and EMCC are clear on this: continuity is what dives outcomes. The coaching engagements that produce lasting change are the ones where each session builds on the last, not the ones that simply offer more access.
Three principles make that possible: Consistency, Continuity, and Completion.
1. Consistency
The foundation everything else is built on.
The temptation when designing a coaching program is to treat flexibility as a feature — let people book when they want, swap coaches freely, engage on their own schedule. But frequent coach changes reset the clock. Every new coach has to earn trust, learn context, and find their footing with the client. That's time spent getting started, not getting somewhere.
A stable coaching relationship works differently:
- The coach starts to see around corners — patterns the client can't see themselves
- The client stops performing and starts being honest
- The relationship itself becomes a source of accountability, not just the sessions
Consistency doesn't constrain the work. It's what makes the deeper work possible.
2. Continuity
What turns a series of sessions into genuine development.
Without continuity, coaching tends to be additive at best- each session offers something useful, but nothing compounds. With it, the work builds on itself in ways that can't happen in isolated conversations.
What continuity makes possible
- A limiting belief surfaced in session three becomes a thread that runs through the rest of the engagement
- A behavioral pattern the client couldn't see at the start becomes impossible to ignore by the end
- Space opens up for the harder work - the kind that requires sitting with discomfort across multiple sessions, not resolving it quickly and moving on
That slower, deeper work is where lasting change actually happens. It doesn't come from more sessions. It comes from the right sessions, in the right order, with the same person.
3. Completion
The most underrated principle of the three.
In a world of unlimited access, there's no finish line, and without one, it's surprisingly hard to know what you're working toward, or whether you've gotten there. A defined endpoint changes the entire shape of an engagement.
A clear endpoint
Creates urgency and focuses every session on what matters most
- Shifts the question from "what should we talk about this week?" to "what do we need to accomplish before we're done?"
- Gives both coach and client a body of work to look back on, not just a log of conversations
For talent leaders, this is also what makes coaching legible as an investment. Sessions logged is an activity metric. A cohort of leaders who completed a structured engagement and can articulate what changed, that's a result.
Don't just scale it, design it (here’s how)
The opportunity in front of talent leaders right now is significant. The organizations that will get the most from this moment are the ones that treat coaching design as seriously as coaching delivery.
Practical design decisions
- Define the arc before you launch: set the number of sessions, the cadence, and the goals upfront, not after people have already started booking
- Protect the coaching relationship: Make coach switching the exception, not the default, and design your program to discourage unnecessary re-matches
- Build in milestones: create structured check-ins at the midpoint and end of each engagement so progress is visible to both the coach and the organization
- Separate on-demand support from developmental coaching: Use AI-enabled tools for in-the-moment guidance, and reserve structured engagements for the deeper work
- Measure completion, not just activation: Track how many people finish an engagement, not just how many start one
Questions to pressure-test your design
- Does every participant know what they're working toward before their first session?
- Can your coaches see enough context about a client's journey to pick up where they left off?
- Would you be able to show, at the end of a cohort, what changed, and for whom?
Access opened the door. Intention is what makes it worth walking through.
Three decisions that changed everything.
Two years ago, we made three deliberate decisions about how BTS would move with Applied AI.
We would become our own Customer Zero.
While others were building strategies, defining governance, and waiting for clarity, we made a different call: we decided not to wait. Not because the stakes were low, but because they were high. And because in a space evolving this quickly, clarity wouldn’t come from planning. It would come from movement.
So instead of starting with a roadmap, we started with three principles:
- No top-down mandate. The people closest to the work figure it out.
- IT must evolve from gatekeeper to enabler - leading AI trials and fast experimentation.
- Don’t wait for certainty.
We set the organization in motion, and once we did, things started to move quickly.
What if we started this company today?
Waiting for certainty is itself a choice, and it’s costing companies more than they realize.
We started where we knew the work best: our simulations. No perfect plan, just teams moving, trying, and iterating.
Simulations are core to who we are at BTS. Companies that simulate don’t just make better decisions; they execute faster and build more engaged cultures.
The team asked a simple question:
"What if we were to start our company today?”
That question started the flywheel.
They asked IT for a few licenses and started building - vibe-coding, writing agents, and testing tools - moving at a pace that would make any VC-backed start-up smile.
The messy middle.
At first, the team was underwhelmed.
The early reports were blunt:
“Not good with math.”
“Poor graph capabilities.”
The team wasn't discouraged. They kept tinkering - jumping between tools, staying on top of new releases, experimenting constantly.
This was a small team, across 24 countries, building off each other’s ideas. Laughing at crazy creations. Breaking things. Iterating in a sandbox alongside real clientwork.
Each cycle produced something:
- A sharper scenario
- A faster build
- A more powerful simulation
The flywheel was turning, and it was generating something real.
When the diamond appeared.
Then something shifted.
The team moved into client trials across five countries. They figured out ISO compliance and built the architecture to handle the complexity, the “spaghetti.”
And what emerged wasn’t incremental:
- What used to take weeks started happening in days.
- Limited creativity started to feel like unlimited innovation.
- Clients became self-serving.
- Agentic simulations were built directly into client systems for real-time updates and preparation.
This was our first AI diamond - a high-impact outcome created by many cycles of experimentation compounding into real value.
It only appeared because we kept the flywheel turning, each cycle increasing the odds that something would break through.
95% adoption in eight weeks.
Then it was time to take the AI diamond global.
BTS is decentralized and highly entrepreneurial. We operate across 24 countries and 38 offices, where local teams have real autonomy.
And historically? That’s meant a low appetite for adopting something built somewhere else and pushed from the center.
So we expected resistance.
Instead, something surprising happened.
In the first eight weeks, we saw 95% adoption across our global footprint.
It felt completely different from our own digital initiatives, ERP implementations, top-down rollouts of the past.
This moved on its own. Why?
We realized it didn’t start with a framework or a model, it started with a feeling.
The feeling of being at the leading edge of one’s craft and profession.
- Joy
- Excitement
- Pride
As we watched this play out across teams it stopped feeling like isolated wins.
There was a pattern to it. A repeatable, organic, innovation motion.
And the flywheel didn’t stop with simulations.
It spread across finance, sales enablement, legal, operations, and client delivery. Some cycles led to small improvements, and others revealed new diamonds.
Not becausewe planned for them, but because we built the conditions for people to find them.
The question I'd ask any CEO right now: Is your flywheel turning, or are you still waiting for the perfect plan?
In part 2, I’ll share the key success factors behind the breakthrough, and what we’re now seeing across more than 120 global clients.
La maggior parte delle riunioni di vendita non fallisce.
Semplicemente non porta a una decisione.
Ed è lì che si perde valore.
I clienti di oggi sono più informati, più selettivi e hanno meno tempo.
Non hanno bisogno di altre presentazioni di prodotto.
Hanno bisogno di conversazioni che li aiutino a stabilire le priorità, decidere e andare avanti.
Eppure, il 58% delle riunioni di vendita non riesce a creare valore reale.
Non perché i venditori manchino di capacità, ma perché le conversazioni non sono progettate per far avanzare le decisioni.
“I clienti non agiscono su ogni esigenza che riconoscono.
Agiscono quando qualcosa diventa una priorità.”
In questo breve executive brief scoprirai:
- Perché la maggior parte delle conversazioni informa… ma non porta all’azione
- Cosa spinge davvero i clienti a stabilire priorità e muoversi
- Come creare urgenza senza compromettere la fiducia
- Il passaggio dal presentare soluzioni al facilitare decisioni
- Cosa distingue le conversazioni che si bloccano da quelle che accelerano il progresso
Se i tuoi team stanno affrontando trattative bloccate, decisioni ritardate o un pipeline lento, questo brief ti aiuterà a capire il perché e cosa fare in modo diverso.
Scarica l’executive brief e scopri come progettare conversazioni che portano davvero a decisioni.