How leaders can address proximity bias head-on

Proximity bias has been prevalent in traditional office environments for decades. Bosses tended to show favoritism to people who arrived early, stayed late, and went the extra mile. The new permanence of some remote work and our long-held views about productivity in and out of the office are shifting. However, proximity bias is still how we evaluate our talent.
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When things go wrong, efforts to hold people “accountable” in an organization rarely produce what leaders actually want. Instead, they see compliance without commitment and weakened performance over time. The core issue is: Accountability cannot be mandated; it must be chosen.
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In the rapidly evolving business landscape, the CHRO role continues to be indispensable for organizational success. According to a recent Accenture survey, 89% of CEOs believe CHROs should have a central role in driving long-term growth, highlighting the increasing recognition of HR’s impact on organizational performance and culture. However, only 45% of those CEOs are creating the conditions to allow CHROs to have an impact.
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Effective leadership in today’s complex world of work demands adaptability, a people-centric approach, and a commitment to ethical practices and continuous learning.
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Brandon Hall Group, the leader in Empowering, Recognizing and Certifying Excellence in HCM, recently announced that BTS is certified as a Smartchoice® Preferred Solution Provider, confirming BTS's leadership in transforming strategy into measurable human performance.
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Matilde Ballabio se incorpora para impulsar la estrategia de liderazgo y transformación del talento, reforzando nuestra apuesta por la innovación y el desarrollo organizacional.
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Learn how high-velocity talent models help organizations align people, performance and potential in real time.
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