Offerings

Commercial Kickoffs, Meetings, & Summits

Bringing your teams together means more now than ever before. Elevate those moments with powerful experiences.

Experience the BTS difference

We offer a unique opportunity to deliver custom engagements through powerful experiences that align and inspire your people.

We follow mindful design principles during the co-creation process with your team to drive purpose, ownership, reflection, and intention, bringing more value to attendees and your organization.

  • Strategic meetings may include: quarterly meetings, leadership alignment meetings, strategy development sessions, and more.
  • Sales Kickoffs may include: initiative rollouts, beginning or year-end meetings, product launches, and more.
  • Other large scale events may include: team building meetings, business unit specific events, regional events, company retreats, and more.
Contact us

I need help designing and preparing impactful experiences for my event

I need help developing the main stage and in-room content for my event to bring my event to life

I need help managing logistics of a virtual event

I need to quickly align my organization, leaders, or team around our goals for the future

I need to generate energy, engagement, and focus for our people during a challenging time for my organization, business unit, or team(s)

I need to catalyze change and/or transformation in my organization with a large event

Program Details

Format
Virtual, in-person, or hybrid
Duration
1-hour; 1/2-day; 1-day; multi-day
Capacity
25-10,000+ (varies based on program objectives)

Program Options

Event advisory
Experience development & facilitation
Virtual event enablement

How we support clients

Event design advisory

A partner who will help you plan and guide the execution of your event. Services include but are not limited to alignment of leaders on themes, outcomes and 'red thread, event structure, and speaker selection/preparation

Experience development & facilitation

BTS can support you with the creation of mainstage presentations, breakout room design (i.e., simulations & conversations), and event emcee & facilitation. This includes in-person, virtual, or hybrid events

Content development & messaging

We can work with you to leverage the broader BTS content library and upskill your audience with proven capability-building exercises that look, feel, and sound like your organization.

12 reasons why commercial kickoffs, events, and summits might be right for you

Initiative rollouts
Product launches
Year-end meetings
Communicating new goals
Team building / Networking
Defining and driving culture
Integrating aqcuired companies
Introducing new leadership
Overcoming difficult times as a team
Personal and professional development
Connecting teams across functions
Celebrating

We help you with events in service of your organization. Embedding strategy and change at scale requires a deliberate focus on four critical elements.

How we make this all about your people and your culture

01

Purpose

The why behind the work

It is the connective tissue, the story, that brings the entire experience together – enabling individuals to leverage their strengths to drive business outcomes.

02

Ownership

The mindset that drives accountability

It is about creating opportunities for individuals to workshop concepts and ideas to empower and activate them – authoring is ownership.

03

Intentionality

The commitment to take action

It is about the practical and meaningful experiments individuals want to take to in the field – driving execution.

04

Reflection

The space to personalize

It is the intentional space created for individuals to make sense of each experience and how it connects to purpose – making strategy personal.

Lifecycle

We’ve historically worked with a diverse set of clients who have used these kickoffs, meetings, and summits for different reasons depending on where their organization is in its lifecycle. Hover to explore Stage of the company lifecycle and the events that typically match their objectives

Startup

Events
Smaller or regionally-focused meetings, team building meetings, strategy development sessions.

Key Objectives
Generate culture. Create excitement about the future. Reassure through initial "growing pains.'

Growth

Events
Smaller or regionally-focused meetings, team building meetings, strategy development sessions.

Key Objectives
Generate culture. Create excitement about the future. Reassure through initial "growing pains.'

Mature

Events
Smaller or regionally-focused meetings, team building meetings, strategy development sessions.

Key Objectives
Generate culture. Create excitement about the future. Reassure through initial "growing pains.'

Declining / New "S-Curve"

Events
Smaller or regionally-focused meetings, team building meetings, strategy development sessions.

Key Objectives
Generate culture. Create excitement about the future. Reassure through initial "growing pains.'

Client stories

Re-imagining a CEO leadership summit

A summary of how we helped a Fortune 100 coffee giant utilize design thinking techniques to foster effective and impactful innovation across functions.

Client Stories

Calculated risks toward growth

Post-pandemic layoffs, a retail organization partnered with BTS to provide its employees with commercial acumen in a self-paced, virtual learning environment.

Learn more
Business Woman
Client Stories

The Change Ready™ Leader

After experiencing a re-organization and setting a new strategy, a global manufacturing company partnered with BTS to enable its leaders to be "change ready"

Learn more
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Client stories

Accelerating speed and quality of decision-making

A fast-growing technology organization partnered with BTS to create a virtually delivered solution. Our innovation & digital transformation team guides organizations through the discipline of discovering and solving problems in new ways under conditions of uncertainty.

Learn more
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Latest content

Blog
August 24, 2026
Selling changed. Did your kickoff?
Most sales kickoffs are roadmap readouts. Here is how to design one that changes what sellers do when they walk back into the field.
Blog
August 1, 2025
Are hyper-local SKOs on the rise in 2025 and 2026?
Discover why hyper-local SKOs are gaining momentum in 2025 and 2026 and how to make them impactful, aligned, and scalable.
Blog
July 31, 2025
Tariffs are impacting strategic selling
Tariffs are disrupting sales. Learn how to use your 2025 SKO to build adaptability, sell on value, and lead through global uncertainty.
Neon sign with pink circular symbols and white text 'bts' mounted on a wall covered in rows of vintage cassette tape images.

Ready to start a conversation?

Every successful transformation begins with a meaningful conversation. Connect with us to explore how BTS can partner with you to make the shift.