40 años de BTS

La historia detrás de una consultora que no ha dejado de evolucionar
July 28, 2026
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Cuarenta años no se cumplen por tener la estrategia correcta. Se cumplen por saber evolucionar sin perder lo esencial.

En este episodio especial de Fearless Thinkers México, Maider Santos, Vice President y Head of Mexico en BTS, conversa con Philios Andreou, Deputy CEO de BTS Group, sobre los 40 años de la compañía y las decisiones que la mantienen vigente.

Philios lleva 23 años en BTS. Su historia empezó en 2003, cuando su propia empresa en España, especializada en soluciones de entrenamiento para directivos, fue adquirida por BTS, entonces enfocada casi exclusivamente en mercados de habla inglesa. Esa adquisición marcó la primera expansión de BTS a un mercado no inglés y el inicio de una etapa que la llevaría a tener hoy 35 oficinas en el mundo.

La conversación aborda temas como:

Cómo pasó BTS de ser una consultora nicho a una firma multicultural y multilenguaje, con capacidades ampliadas de estrategia y liderazgo

Por qué la oficina de México, abierta en 2008, nació de la demanda de clientes españoles y mexicanos, y qué papel jugó el espíritu emprendedor interno en la expansión a Brasil, Asia y otras regiones

Las decisiones más difíciles de los últimos años: pagar bonos escalonados durante la pandemia para no despedir a nadie, y firmar una oficina en Milán en 2020 sin saber cuándo se volvería a trabajar de forma presencial

Por qué BTS no promueve a puestos senior a quienes no han demostrado que pueden ayudar a otros a crecer

Hacia dónde va la consultora: la inteligencia artificial cambiará funciones puntuales, pero el diferencial de BTS seguirá siendo integrar tecnología con experiencias humanas

“La clave no es la estrategia. Es la capacidad de evolucionar y seguir siendo relevante.”

Escucha el episodio completo y descubre qué ha mantenido a BTS vigente durante cuatro décadas.

About the show

Most of us want to lead in a way that matters; to lift others up and build something people want to be part of. But too often, we’re socialized (explicitly or not) to lead a certain way: play it safe, stick to what’s proven, and avoid the questions that really need asking.

This podcast is about the people and ideas changing that story. We call them fearless thinkers.

Our guests are boundary-pushers, system challengers, and curious minds who look at today’s challenges and ask, “What if there is a better way?” If that’s the energy you’re looking for, you’ve come to the right place.

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