Executive summary
The SKO landscape has changed. In today’s world of dispersed teams, hybrid work, and relentless revenue pressure, you can’t afford an SKO that just motivates in the moment. Flights, venues, production, leadership time: a poorly designed SKO can waste millions, but a great one can fuel revenue momentum for the year.
This eBook is a practical guide to planning and delivering SKOs that work in today’s complex sales environment. You’ll see what leading companies are doing differently, and how to make your own kick-off a catalyst for performance.
- The pros and cons of in-person, geo-specific, and hybrid SKOs
- Design choices that make each format succeed (and where leaders often stumble)
- Real examples of how high-performing sales organizations tailor each format to their strategy, market dynamics, and team needs.
