AI & innovation
We help organizations unlock human potential, build experimentation muscles, and accelerate value creation in an AI-powered world.
Innovation, by design
Most companies aren’t bad at innovation, they’re just not built for it.
We help you rewire how work happens so innovation isn’t a one-off, it’s something your teams can do again and again, with real impact.
How we work with clients
Simulations, labs, real-time experimentation, coaching, BTS gets people doing the work differently, not just understanding it intellectually.
AI-capability building offsites and workshops for leaders
Practical, immersive experiences that help leaders and teams work differently with AI.
AI enterprise workflow reinvention
From defining ambition to scaling adoption, we help you realize measurable impact across your business.
Master critical conversations with AI practice bots
Using voice or avatar-based role-play, leaders practice real conversations, from sales calls to board presentations and other high-stakes leadership moments.
The mindsets that power scalable enterprise innovation.
Disciplined experimentation (agile)
Disciplined experimentation gives leaders a practical way to test ideas quickly, learn what works, and scale with confidence. It combines clear principles, structured processes, and the right tools to run fast, low-risk experiments, while managing downside.
In high-uncertainty environments, it enables leaders and teams to move forward without having all the answers - making smarter decisions, learning faster, and turning ideas into measurable results.
Future-back thinking
You can’t build what’s next by thinking from where you are today. Thinking from the future back helps organizations break free from current constraints, imagine new possibilities, and then work backward to turn them into action. It shifts leaders from incremental thinking to bold, future-focused decisions that create real competitive advantage.
Applied digital acumen and literacy
Digital technologies, data, automation, platforms, and AI, are reshaping work, but most leaders struggle to apply them in ways that drive real performance. Applied digital acumen means understanding how these tools impact your business and using them in practical ways.
It’s not about technical expertise, it’s about knowing where to focus, what to test, and how to scale what works. How might technology disrupt our competitive position?How might technology improve our performance and delight our users?
Customer centricity
Innovation starts with understanding customers in a deeper way, not just what they say, but what they need, struggle with, and value. The most effective organizations go beyond feedback to uncover unmet needs and new opportunities.
By combining customer insight, data, and design thinking, teams can identify where to innovate, shape better solutions, and create offerings that truly resonate, driving both differentiation and growth.
Divergent thinking & applied creativity
Leaders are trained to focus on what works, so it’s natural to challenge ideas that seem unrealistic. But that instinct can limit innovation if ideas are dismissed too early. Divergent thinking helps leaders step outside those patterns, reframe problems, and consider a broader range of possibilities. Applied creativity builds on this by enabling teams to explore, test, and develop new ideas, turning early concepts into practical, valuable solutions.
Accelerating market-ready innovation at Starbucks
Starbucks partnered with BTS to accelerate innovation in the tea market, generating 120+ unique ideas at a design-thinking summit for faster market testing.
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Ready to start a conversation?
Every successful transformation begins with a meaningful conversation. Connect with us to explore how BTS can partner with you to make the shift.