Cultivate The Talent to Power What’s Next

Invest in the Roles that Matter Most

It’s a time of constant change, with multiple forces redefining the way we work, lead, and grow. AI is evolving faster than Moore’s Law, organizations are restructuring in response to global economic pressures, and employees are seeking meaning and direction in a world that refuses to stabilize. As BTS’s Future of Work research shows, the question is no longer if change is coming—but whether our organizations are evolving fast enough to meet it.

In this environment, the ability to identify, empower, and retain talent in the roles that matter most to your organization has become a defining advantage. These critical roles—often underestimated or hidden in plain sight—are the bridge between strategy and execution. They are the engine for tomorrow’s growth, resilience, and reinvention.

Critical roles are not just about hierarchy or job titles. They are the roles that translate business priorities into performance, connect culture with day-to-day action, and drive innovation amid uncertainty. Yet many organizations still lack a systematic approach to understanding which roles will shape their future, what capabilities they demand, and how to build sustainable pipelines to support them.

Without this clarity, organizations risk falling behind—unable to scale leadership, retain top talent, or adapt to disruption.

In this webinar, we’ll explore what it means to future-proof your organization through your critical roles, and how leading companies are accelerating the readiness of this critical talent and aligning their talent strategy with business transformation.

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