Armed with new habits established during the COVID-19 pandemic, consumers are consistently challenging Fast Moving Consumer Goods (FMCG) companies to think and behave differently. Although FMCG companies have experienced shifts across their industry for decades, the next phase of shifts will require speed, adaptability, and leadership alignment.
The line between large FMCG firms and startups has started to blur. Larger firms have established innovation hubs, promoted agile practices, and have become much more consumer centric. Growing firms led by passionate entrepreneurs have access to more resources to market their goods and scale than ever before. Regardless of where your company sits on the spectrum between startup and global consumer goods powerhouse, it is time to revaluate how prepared your leaders are for the future of your business.
Vice President, BTS
Associate Director, BTS