Upcoming event
Selling Today: Navigating the Chaos with Confidence
AI. Macro-economic turbulence. Burned-out buyers. Distracted teams. If leading a sales organization feels harder than ever, that’s because it is.
But this isn’t a crisis—it’s a crossroads. The top-performing leaders aren’t waiting for things to “settle down.” They’re building the kind of sales culture that can flex with the market, stay connected to customers, and deliver results when everything feels in flux.
In this session, we’ll work though what it takes to lead and sell now and how to build the muscle your team needs to thrive no matter what the marketplace throws at them.
Walk away with practical insights
- What’s really changed in how people buy—and what hasn’t
- What’s derailing your sales team (hint: it’s not just motivation)
- How to keep your best clients close and competitors out
- Why agility beats grit—and how to build it into your team’s daily rhythm
- What AI can (and can’t) do for your sales org
Who should attend
If you’re shaping go-to-market strategy, enabling performance, or trying to get your message to land in a distracted world—this session is for you.
Questions about this event
Reach out to Events.NorthAmerica@bts.com