On-demand

Top Sales & Marketing Insights

Event details

Virtual

1 hour

What Sales & Marketing Leaders are prioritising in 2024 and how sales must continue to evolve and adapt to thrive in the new technology landscape

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In 2024, Sales & Marketing leaders are prioritising several key areas that reflect the evolving landscape of technology and customer expectations.

The latest BTS Sales & Marketing Survey has revealed trends that are redefining our industry and shaping leaders’ priorities for 2024. The landscape is rapidly evolving with the integration of advanced technologies, shifting customer expectations, and a strong focus on capability ramp-up.

During this engaging 60-minute webinar we will offer a forward-thinking perspective on these pivotal insights, demonstrating why they are crucial and how you can effectively and measurably incorporate them into your business strategies. This is an invaluable opportunity to gain actionable knowledge that will empower you to refine your Go-to-Market strategy and maintain a competitive edge in today’s dynamic business environment.

Key takeaways

  • Top 3 Priorities for 2024: What’s new and why it matters
  • Customer Expectations: Delivering value through your Go-to-Market teams
  • Emerging Technologies: Best practices for leveraging AI and automation
  • Capability Improvement: Building your people, systems and processes

Who should attend

Sales and Marketing leaders, senior business leaders, executives

Questions about this event

Reach out to events-aus@bts.com