From Strategy to Execution: How BTS and Sounding Board are Transforming Coaching

In this Brandon Hall Group™ Excellence at Work Podcast, Michael Rochelle, Chief Strategy Officer, engages in an insightful conversation with Katrin Mulford, SVP and Global Head of Coaching at BTS, and Christine Tao, Co-founder of Sounding Board. They explore the transformative impact of BTS’s acquisition of Sounding Board on leadership development and coaching. The discussion delves into how organizations can leverage coaching to drive leadership effectiveness and organizational change at scale.

• Strategic Acquisition Impact: Understanding the vision behind BTS’s acquisition of Sounding Board and its implications for leadership development.
• Democratizing Coaching: Exploring how coaching is being made accessible to leaders at all levels, not just executives, through technology-enabled solutions.
• Leadership Development at Scale: Examining how personalized coaching experiences are being integrated into broader leadership development strategies.
• Cultural Transformation: Utilizing coaching to drive cultural change and align individual development with organizational goals.
• AI in Coaching: Discussing the role of AI in enhancing coaching practices and providing scalable, personalized development experiences.
• Global Reach and Impact: Highlighting the ability to deliver impactful coaching experiences across diverse global organizations.

The future of leadership development lies in integrating coaching with strategic organizational goals, supported by technology and AI. Katrin and Christine’s insights demonstrate how organizations can transform leadership development from traditional, executive-focused coaching to inclusive, scalable solutions that drive measurable improvements in leadership effectiveness and cultural alignment.