5 ways to streamline decisions in a time of crisis

The greatest determinant of a company’s performance is the ability of that leadership team to consider quality, outcome, and effort.
April 16, 2020
5
min read
Subscribe to the BTS newsletter
Follow us on Linkedin
Follow BTS on Linkedin
Share

The word “crisis” originates from the Greek krisis, which translates, literally, as “decision.”

Even in the best of times, decision by committee rarely works. Teams endlessly debate and swirl when trying to find an outcome agreeable to everyone. During a crisis – it can not only make a tough situation even tougher, but it can hit your company’s bottom line.

Take the example of the president of a health insurer who described the challenge to us this way. He and his leadership team are finding that the timeframe they have to make critical decisions has shortened significantly. In addition to moving thousands of employees to remote work environments – leading to risks of server overload – there have been real-time, completely new decisions to be made on telehealth coverage, COVID19 claims processes, getting front-line doctors paid more quickly, assessing complicated patient cases and responding to difficult questions from clients and partners. In this environment, his leaders are working long hours and trying to do the right thing, but there has been overlap and confusion as multiple people have tried to tackle the same decisions. They are struggling to streamline the decision-making process so that they can get the right things done faster.

They, like many organizations, have defined familiar ways of making decisions and getting things done. But right now, executives trying to lead their companies through COVID19 are telling us that the biggest barrier they are running into is actually sticking to those carefully thought-out processes. There’s no clear roadmap for a global pandemic crisis. Emotions and stress levels are high, the flow of information has leaders drinking out of a fire hose, and everyone has an “expert” opinion on what the company should do.

Unless leaders decisively move things forward, you put a lot at risk:

  • Losing the confidence of your leadership team, employees, and stakeholders
  • Wasting valuable time that could be spent solving other problems
  • Delaying manufacturing and distribution decisions that can impact company liquidity
  • Pivoting the business too slowly toward innovation and growth opportunities

Company performance is largely driven by how effective leaders are at making decisions, and how nimbly they can act on them. Research done by Bain & Company found that the greatest determinant of a company’s performance is the ability of that leadership team to efficiently make critical decisions when you take into consideration the following attributes of a decision: quality (did the decision end up being the right one), speed (faster or slower than competitors), outcome (what action was taken) and effort (what resources went into making the decision).

So how can you continue to drive company performance while helping your organization adapt to the current crisis—all without losing sight of some of the fundamentals that made you successful in the first place? Here’s our list of five key steps to staying on track.

  1. Decide who’s deciding.
    In a crisis, the evolving landscape may require a change in who makes the decisions and how the decisions get made. Depending on circumstances, one of four decision-making styles may be a better fit.In the midst of a crisis when leaders feel a strong need to act, many will choose to take a Command approach. This involves making a decision with little or no input from those around the table. These types of decisions result in compliance, but don’t generate much commitment. For instance, in a life-or-death situation, a leader may not have time to consult with others, or the plan of action may be clear and just needs to get started.

    To generate more commitment, leaders can take a Consult approach and ask for input while still maintaining ultimate decision-making authority. Getting input from others does not mean giving up decision rights. A leader may have a couple of options in mind and solicit feedback before deciding, or they may want to get additional options on the table before making the call.

    Leaders may want to gain even greater buy-in from those affected by sharing decision making through a Collaborate approach. The pain associated with group decision making comes from doing it poorly. When the process is well structured and the leader sets a time limit, collaborative decisions can be just as efficient as getting group feedback before the leader decides. Particularly when many people share ownership around the plan execution, this approach can help put it into action.

    Finally, leaders don’t have to make every decision. When taking a Constrain approach, the leader sets boundaries on decision options and leaves the deciding to others. As an example, the leader may ask the IT team to source a new platform for remote meetings within a stipulated budget and time frame, but they maintain the freedom to choose the vendor.
  2. Look beyond the numbers.
    It’s important to leverage data and information that is easily accessible. But during times of crisis, there can be too much intel, and not enough time to analyze it. That can leave you with analysis paralysis, and can get in the way of being quick, and being decisive. On the other hand, you don’t want to act without any basis of judgment at all—you want to take advantage of past experience and leverage your own intuition. Seasoned crisis leaders leverage what we define in the Bates ExPITM as Practical Wisdom – the ability to distill the most relevant information needed and anticipate the likely consequence of a decision – something that comes with having lived through catastrophe before. For instance, a leader may draw on lessons from the Great Recession around how they maintained key customer relationships as they assess options for how to reorient their priorities now.
  3. Make room for others.
    Even if you’re serving as the ultimate decision maker, it’s important you remember that you don’t know it all. Creating an environment where ideas and opinions can be raised and appreciated creates a sense of trust and belonging. COVID19 is not a crisis event. It is a crisis cycle which will likely ebb and flow in waves as the situation unfolds over time, and you need to manage engagement and productivity over the long-term. Make sure you set up a way to gather feedback and be open to reevaluating your plans and decisions as time allows.
  4. Check your bias at the door.
    It’s human nature for unconscious bias to sneak into our decisions. We may rely too heavily on information that validates the direction we already want to go, something known as “confirmation bias.” Or we may look for affirmation from a peer group that unconsciously practices group think and is less inclined to be open to alternative views. One good way to tackle this is to have a designated “devil’s advocate” on the crisis management team; someone whose job is to ask questions, probe for dissenting views, and generally validate that the leader has considered other perspectives.
  5. Communicate, communicate, communicate.
    Often, the biggest team breakdowns during a crisis are the result of misunderstandings or mismanaged expectations. If an executive team thinks they have a different role in the decision-making process or expects problems to be solved within a set timeframe – they may be frustrated, disappointed, or even hostile towards the leader when things don’t go as planned. A leader with good interpersonal skills and a clear, defined communication strategy will help keep the team aligned and focused on a common goal – serving employees, stakeholders, and the business.

A crisis can derail even the most stable and grounded leader. We hear every day from executives who feel they are spinning their wheels, overwhelmed with the pressure of looming decisions and personally emotional about the impact COVID19 is having on their companies, their families, our global community. It’s a heavy burden to carry. But this is a time to double-down on your confidence, to lead decisively, to connect with your stakeholders, to demonstrate empathy, and to focus the firm on the future – one decision at a time.

Get the report
Download the report

Related content

Blog Posts
February 1, 2013
5
min read
Leadership development eliminating the obstacles
Inspired by Irvin Yalom, this blog shows that growth happens when we remove the obstacles holding leaders back, one step at a time.

Last night I started reading a book by Irvin Yalom, a psychiatrist who has written several novels that I’ve loved. But right now I’m reading something different—a book of short lessons he’s learned from many years of working with patients.

Early in his career, Yalom was inspired by something he read. The gist of it was that all people have a natural tendency to want to grow and become fulfilled—just an acorn will grow up to become an oak—as long as there are no obstacles in the way. So the job of the psychotherapist was to eliminate the obstacles to growth.

This was a eureka moment for Yalom. At the time, he was treating a young widow. Suffering through grief for a long while, she wanted help because she had a “failed heart”—an inability ever to love again.

Yalom had felt overwhelmed.  How could he possibly change someone’s inability to love?  But now he looked at it differently.  He could dedicate himself to identifying and eliminating the obstacles that kept her from loving.

So they worked on that—her feelings of disloyalty to her late husband, her sense that she was somehow responsible for his death, and the fear of loss that falling in love again would mean. Eventually they eliminated all of the obstacles. Then her natural ability to love—and grow—returned. She remarried.

Reading this story made me think of the responsibility of leaders toward the people they need to develop—and for the growth and learning that leaders themselves require to be the best that they can be.

Many leadership development challenges seem overwhelming—even impossible. The leaders that we coach usually have a list of areas where they want to get better, but how?  How do you “build better relationships with your peers and direct reports”?  How are you supposed to “get out of the weeds and demonstrate enterprise-wide thinking” or “build executive presence”?  All of these goals are as abstract as they are huge.

So the best approach is to not focus on the huge and fuzzy goal.  What we try to do is to break these goals down into concrete actions through working on real-time business problems. To put it simply, though, we do just as Yalom does: We identify the obstacles and work toward knocking them off, one at a time.

Leadership development is not usually a quick fix. You’re not going to develop executive presence through a half-day workshop or a one-time meeting.  If you’re interested in meaningful, lasting growth—whether for yourself or for those who work for you—it’s a commitment.

But don’t ever forget that we’re all capable of growth throughout life and our careers. The trick is to find the right coach or mentor who will guide you through that obstacle course.

Blog Posts
December 9, 2012
5
min read
Executive presence: what’s your “talk track”?
How your executive presence is affecting your professional brand.

In my work as an executive coach, I meet at least once a month with each of my coaching clients.

I often talk to them on the phone and exchange emails with them as we work on their real-time business challenges. So, what happens in those conversations? Recurring themes start to come up. I find that many leaders  have a “talk track” of words and phrases that they use all the time—without always being aware of the impact. For better or worse, this talk track ends up becoming part of their executive presence and their brand as a leader.

One of my clients had a talk track for many years that led to a reputation for negativity. In one meeting alone, I noticed that he had described about ten different work experiences as “nightmares.” Strong word! So we talked about this talk track. And the next time I heard him lapse into that way of talking, I decided to delve into it. “What I just heard from you was an example of that ‘talk track’ we’ve talked about,” I said. “So let’s talk about this. You say it was a ‘nightmare.’  Okay—why do you call it a nightmare?”

The upshot was that he had made a sales presentation but didn’t get the deal. I said, “Let’s use accurate language to describe the situation.” Was it a nightmare? No. Maybe it was a disappointment. Maybe he could have said, “Unfortunately, we didn’t get the deal” or “They decided to go with another vendor” and state why, objectively. My goal was to get him to stop “catastrophizing” when something didn’t work out.

This leader didn’t want to be defined by that negative “talk track” anymore. So I told him that the only way to do that is to turn up the volume on a very different talk track—one that captures the brand and presence that you want to project.

I’ve had clients who always talked about how difficult or challenging or complex things seemed to them.  You’ve probably had a boss or colleague with any number of talk-track themes:

  • “I’m so exhausted/overwhelmed/unhappy/unappreciated….”
  • “Everyone here is useless/stupid/incompetent….”
  • “It’s such a difficult environment/project/client/travel schedule…”
  • “That will never work/We won’t get that deal/It’s a dumb idea/What were they thinking?”

Often people aren’t even aware of how much they harp on a conversational theme and how negatively this lack of executive presence is affecting their professional brand. So what can you do to make sure your talk track is working for you and not against you as a leader? Take these four steps:

1. Identify your talk-track themes.

What are the words and phrases that you find yourself constantly using in conversations at work? Write down the things you seem to say almost every day—or think about what themes come up all the time for you in conversation at work or elsewhere.

2. Consider the impact of your talk track.

As a leader, your words carry more weight than others.  You’re setting the tone for your team or division or organization.  Whether that tone is absurdly optimistic, cynical, critical, upbeat, energized, or overly emotional, it’s going to be the model for others. Make sure that your talk track is consistent with the values and behaviors you want to drive.

3. Challenge the reality of your talk track.

How accurate is your talk track?  Do you have a natural tendency to see the part of the glass that’s empty?  How do you respond to setbacks?  Do you gloss over the pain?  Do you make a mountain out of a molehill?  It’s crucial for leaders to be balanced, objective, and real about what’s happening.  Your language choices need to reflect that.

4. Consider what you could say differently.

It’s easy to lapse into your talk track.  When you catch yourself saying the same old things, try to catch yourself as if an alarm was going off.  Can you find another way to say it—something that’s consistent with the brand and presence you want to project.

Don’t get me wrong.  Leaders do need to be “real” about challenges and setbacks, and a somber tone may be appropriate and even helpful at times.  The goal is to become more aware of your talk track and what it’s doing for you and others.  As a leader, people take their cues from you.  Before you know it, your talk track can dominate or drive the culture.

Changing your talk track is a challenge. Our ways of talking and viewing the world are pretty ingrained through several decades of life experiences. But change is also very possible. Pump up the volume on a more positive talk track for the holidays, and your presence will be viewed as a gift.

Blog Posts
February 24, 2014
5
min read
Why connection trumps precision in executive presentations
Learn how Yo-Yo Ma’s unexpected inspiration from Julia Child shows that great executive presentations rely less on perfection and more on genuine connection, presence, and audience experience.

A while back, I heard an anecdote on the radio about cellist Yo-Yo Ma, and it really struck me. Surprisingly, Ma said that once of his biggest inspirations was chef, author, and television personality Julia Child.

Huh?! Well, it turns out that thinking about Julia Child helped him get in the right mindset before a performance. He would think about watching her on television, making a roast chicken that looked beautiful—only to have it fall off the plate and onto the floor. Did she flip out? No, she never stopped smiling.  She just acknowledged what happened and went on with the show.

Reflecting on this, Ma realized that the best mindset he could have as a performer was to ensure that his audience was having a good experience—rather than worrying about being perfect.  Speaking to the St. Louis Post Dispatch last October, he said, “The idea of performing is hosting. It’s like you’re giving a party. You invite people to come to a place and enjoy something special; basically, they’re subject to whatever you dish out. You want them to have a great time, they want to have a great time, and what are you doing to facilitate that?”

In a Malcolm Gladwell article that I read years ago, Yo-Yo Ma also admitted that he used to strive for perfection in performance. When he was 17, he practiced a Brahms sonata for a year with technical perfection in mind.  So what happened when he did that?  “In the middle of the performance I thought, I’m bored. It would have been nothing for me to get up from the stage and walk away. That’s when I decided I would always opt for expression over perfection.

”There is a valuable lesson here for executive presentations. In my experience, many leaders worry too much about precision when they present. Aiming for total accuracy, it’s easy to end up with text-heavy PowerPoint slides—and far too many of them. And once you have a ton of bullets on a slide, you usually feel compelled to read them all. At best, slides still tend to distract the audience’s energy away from you—and the presentation is really all about you, not your visuals.

Think about it: What would you rather be able to say at the end of your presentation?

  • I covered every point perfectly and spoke without a single stumble.
  • I connected deeply with the audience, and I could sense that they were completely engaged with my presentation.

It’s a no-brainer, isn’t it? If you’re able to really connect with your audience’s questions, concerns, and needs, they won’t even notice if the imperfections that jump out to you as the expert.

Of course, there’s a catch here. Connection trumps precision… but the more you master your topic through preparation and practice, the more you’re freed up to focus on connecting with the audience. When you don’t have to work to remember your key points and transitions, you can concentrate more on your eye contact, gestures, and reading the room.

So give some thought to drawing some inspiration from Julia Child, just as Yo-Yo Ma does as a concert performer. When you’re giving a speech, you’re the host, and your job is to set the tone and make sure that everyone has a good experience.

That’s a recipe for a successful presentation.

Related content

Insights
March 20, 2026
5
min read
Qué funciona y qué no en las transformaciones y cambios culturales
Cómo liderar un cambio cultural real en tu organización: insights prácticos, errores habituales y un enfoque probado para alinear estrategia, liderazgo y comportamientos hacia resultados sostenibles.

¿Se puede cambiar la cultura de una organización?

Hoy en día, hay pocas organizaciones que no se encuentren inmersas en uno (o varios) procesos de transformación cultural. Nuevas formas de trabajar en organizaciones más planas y adaptativas, mejoras en la cultura de seguridad, orientar la organización hacia sus clientes, transformaciones de las áreas comerciales, mejora de la excelencia operativa, por citar algunas.

Y es aquí donde viene una de las grandes preguntas:
¿se puede cambiar la cultura de una organización? Y, si es así, ¿cómo se hace?

Para ayudar a responder a estas preguntas, que a menudo nos hacen nuestros clientes y sobre las que hay mucho escrito, me gustaría compartir lo que en BTS hemos aprendido en los últimos 38 años sobre qué funciona y qué no (hasta ahora, que en esto de los cambios culturales uno nunca deja de aprender).

La buena noticia es que la respuesta a la pregunta de si se puede cambiar la cultura de una organización es sí.
La dificultad viene al responder a la segunda: ¿cómo se hace?

¿Un proyecto? ¿Una iniciativa?

Un punto importante a considerar es que los procesos de cambio o transformación cultural no son un proyecto con un inicio y un fin; es un proceso en constante evolución. Y esto es algo que en ocasiones genera tensión en las organizaciones, a menudo acostumbradas a un enfoque basado en proyectos.

¿Qué es crítico y a menudo se suele ignorar?

Hay una serie de elementos que, si se tienen en cuenta y se utilizan adecuadamente, harán que los esfuerzos de transformación sean mucho más eficaces. Desafortunadamente, muchas veces se ignoran.

Estos elementos críticos son:

  • Involucrar a la gente. Cuanto más se hace partícipes de la transformación a las personas (a todos los niveles), más altas son las probabilidades de que implementen los cambios requeridos.
  • Para entender el cambio hay que tangibilizarlo y experimentarlo. Consiste en conectar el marco teórico con acciones del día a día. Explicar la foto completa con transparencia es clave.
  • Todos los cambios traen consigo cosas positivas, pero también tienen impactos negativos. Explicar la foto completa con transparencia es clave.
  • Cambiar la cultura implica tiempo y requiere identificar y cambiar los “mindsets” y las estructuras diarias (símbolos) que definen cómo se hacen las cosas en la organización.
  • La cultura debe estar fuertemente conectada con la estrategia.

¿Cómo recomendamos estructurar los procesos de cambio cultural?

Nuestro enfoque se compone de cuatro etapas: establecer resultados, crear líderes de cambio, incrustar cambios clave y sostener las nuevas formas de trabajo.

1. Establecer resultados

El primer paso en cualquier proceso de transformación es establecer resultados claros. Es crucial identificar los impulsores de la transformación y definir los resultados deseados de manera que se logre un verdadero alineamiento a nivel ejecutivo. A medida que se avanza, hay que conectar los puntos entre el propósito y la visión, entendiendo de dónde se viene, dónde se está y hacia dónde se quiere avanzar. Además, es esencial conectar la transformación con los objetivos organizacionales.

Algunas acciones relevantes de esta fase son:

  • Recopilación de información (entrevistas, focus groups, visitas a operaciones,…)
  • Diagnósticos culturales
  • Definición de expectativas (Leadership Profiles

2. Crear líderes de cambio

En BTS creemos que todos los líderes son también líderes de cambio. Adoptar una mentalidad de “líder de cambio” requiere que los líderes experimenten y vean lo que se espera de ellos. Desde el inicio, es vital impulsar a la acción con ‘trabajo real’, como establecer nuevas prioridades y comunicar de forma transparente y eficaz.

Hay que comprometer (emocional y racionalmente) a los líderes con el cambio y hacerles ver cómo pueden impactar en la cultura a través de acciones concretas en el día a día.

Por último, es necesario proporcionar apoyo continuo para los cambios de mentalidad y comportamiento más difíciles y recoger retroalimentación sobre lo que funciona y lo que no en esta etapa.

Algunas acciones relevantes de esta fase son:

  • Elaboración de Playbooks para roles críticos
  • Despliegue de programas de liderazgo y cambio
  • Feedback loops con los niveles ejecutivos

3. Incrustar cambios clave

Para lograr un cambio significativo, es esencial identificar los modelos mentales actuales y ofrecer nuevos que apoyen el estado deseado. Crear rutinas y símbolos que refuercen el cambio, así como identificar procesos, prácticas, eventos o normas ancladas en las viejas formas de trabajar, es crucial.

Cocrear nuevas formas de trabajo para su activación inmediata ayuda a cimentar estos cambios. A medida que se avanza, cambiar los sistemas y procesos que soportan y refuerzan los cambios cruciales es fundamental para el éxito a largo plazo.

Algunas acciones relevantes de esta fase son:

  • Coaching a líderes
  • Montar Sprints culturales
  • Cascadear el cambio al resto de la organización
  • Assessments para medir cambios de comportamientos

4. Sostener las nuevas formas de trabajo

El cambio no es solo un esfuerzo individual, sino también un fenómeno social. Por ello hay que proveer de las redes sociales necesarias para apoyar los cambios de mentalidad y comportamiento. Intervenir con apoyo individual para roles críticos y períodos específicos, así como incorporar nuevas formas de trabajo, asegura la continuidad del cambio.

Por último, hay que utilizar datos para analizar lo que funciona y lo que no, permitiendo crear el siguiente conjunto de intervenciones y apoyo necesarios.

Algunas acciones relevantes de esta fase son:

  • Integración de los Playbooks en el ciclo de talento de la organización
  • Practica de los nuevos comportamientos en el día a día con bots potenciados por IA
  • Diseño de una oficina para monitorizar el cambio y definir nuevas acciones
  • Diseño y lanzamiento de Comunidades de Práctica (CoP)

La importancia de ser paciente e impaciente a la vez

Los procesos de transformación cultural son uno de los elementos más retadores, ya que nunca existe una receta única.

Ser estratégicamente paciente (teniendo claros esos resultados deseados y evitando dar bandazos), pero tácticamente impaciente (realizando acciones en las fases expuestas anteriormente y viendo qué funciona y qué no, para pivotar y corregir) es clave en los procesos de transformación.

El enfoque de las 4 fases ayuda a ello, posibilitando que estos viajes se conviertan en una experiencia enriquecedora para la organización, y no en un dolor de los que dejan cicatriz en la memoria colectiva.

Este es solo un resumen.
Si quieres profundizar en el enfoque completo, ejemplos y claves prácticas:

Descarga el PDF completo y accede a todo el contenido.

Insights
March 19, 2026
5
min read
Ocho cambios que están dando forma a organizaciones más seguras y sostenibles
Comprende los cambios clave que están redefiniendo cómo las organizaciones integran la seguridad y la sostenibilidad en su desempeño, a través del liderazgo, el aprendizaje continuo y sistemas operativos resilientes.

En todos los sectores, la seguridad está experimentando un cambio estructural. Lo que antes se gestionaba principalmente como una función de cumplimiento o una métrica de desempeño se entiende cada vez más como un reflejo de cómo las organizaciones están diseñadas, lideradas y mejoradas de forma continua.

En entornos complejos y de alto riesgo, la seguridad no se logra únicamente mediante un mayor control o programas adicionales. Surge de la interacción entre el comportamiento del liderazgo, el diseño operativo, los entornos de decisión y la capacidad de la organización para aprender y adaptarse.

Basándonos en la ciencia global de la seguridad, el enfoque de Human & Organizational Performance (HOP), la investigación sobre seguridad psicológica y nuestra experiencia en transformación en múltiples industrias, identificamos ocho cambios clave que están definiendo la próxima evolución de la cultura de seguridad.  

1. La seguridad como valor organizacional central

La seguridad está dejando de tratarse como una prioridad cambiante. Las prioridades compiten. Los valores guían.

Cuando la seguridad se convierte en un valor central, influye en la toma de decisiones, en los compromisos bajo presión, en la planificación operativa y en la asignación de recursos. La seguridad pasa a ser una consecuencia natural de cómo funciona el sistema, en lugar de una iniciativa añadida a la producción.

Este cambio también redefine el rol de las funciones de seguridad: de supervisar el cumplimiento a habilitar un desempeño seguro y sostenible.

2. El aprendizaje como disciplina operativa

Las organizaciones están integrando el aprendizaje continuo en las operaciones diarias. En lugar de centrarse solo en lo que falló, exploran señales débiles, casi accidentes, fricciones operativas y adaptaciones exitosas.

El aprendizaje se convierte en una capacidad clave que acelera la generación de insights, fortalece la resiliencia y mejora la calidad de las decisiones.

3. Responsabilidad del liderazgo en todos los niveles

La cultura de seguridad se reconoce cada vez más como una capacidad de liderazgo, no solo como responsabilidad del área de HSE.

  • Los directivos marcan la dirección y el tono.
  • Los mandos intermedios traducen las expectativas en decisiones operativas.
  • Los supervisores configuran el entorno de decisiones del día a día.

Las organizaciones exitosas convierten las expectativas de seguridad en comportamientos concretos de liderazgo y rutinas diarias, generando claridad y alineación entre niveles.

4. La seguridad psicológica como infraestructura

Una cultura de seguridad sólida depende de entornos donde las personas se sientan seguras para hablar.

Cuando los empleados perciben seguridad psicológica, las señales débiles emergen antes, los riesgos se discuten abiertamente y el aprendizaje se acelera.

La seguridad psicológica es una infraestructura operativa, no un tema “blando”.

5. Amplificar lo que funciona

Existe un reconocimiento creciente de que la mayor parte del trabajo se realiza de forma segura, a menudo en condiciones variables.

Estudiar el éxito revela la capacidad adaptativa y fortalece la resiliencia. Esto complementa el análisis tradicional de incidentes al reforzar la experiencia y la confianza.

6. Alinear el trabajo “imaginado” con el trabajo “real”

Los procedimientos y planes rara vez capturan perfectamente la complejidad operativa.

Las organizaciones líderes reducen la brecha entre políticas y realidad operativa incorporando la perspectiva del personal de primera línea y empoderando la autoridad para detener el trabajo.

El objetivo es una mejor alineación entre diseño y ejecución.

7. Diseñar para la toma de decisiones humana

Los incidentes suelen derivarse de sesgos cognitivos predecibles como la normalización de la desviación, el sesgo hacia la producción, el exceso de confianza y el sesgo retrospectivo.

Reconocer estas trampas en la toma de decisiones desplaza el enfoque de culpar a las personas hacia fortalecer los entornos de decisión.

8. La evolución cultural como capacidad a largo plazo

Una cultura de seguridad sostenible requiere integración en lugar de reinvención, desarrollo estructurado de capacidades en lugar de programas puntuales y medición del impacto conductual en lugar de métricas de actividad.

Las organizaciones que tienen éxito:

  • Integran la seguridad en los sistemas existentes de liderazgo y operación
  • Diseñan itinerarios de aprendizaje que apoyan la aplicación en el día a día
  • Miden el cambio de comportamiento y los resultados operativos
  • Refuerzan el progreso de manera consistente en el tiempo

La evolución cultural es un compromiso sostenido con la alineación del sistema y el desarrollo de capacidades.

Conclusión

La evolución de la cultura de seguridad trata menos de añadir controles y más de fortalecer sistemas.

La seguridad es algo que las organizaciones producen: a través de la claridad del liderazgo, el diseño operativo, la seguridad psicológica y el aprendizaje continuo.

Quienes integren estas capacidades de forma consistente no solo reducirán riesgos. Construirán organizaciones más resilientes, sostenibles y de alto desempeño.

Sources & references:

  • WorldSteel Association. Safety Culture & Leadership Fundamentals.
  • Norsk Industri (2025). Safety Leadership and Learning: A Practical Guide to HOP.
  • D. Parker et al. / Safety Science 44 (2006). Development of Organisational Safety Culture
  • Hollnagel, E. (2014). Safety-I and Safety-II: The Past and Future of Safety Management.
  • Hollnagel, E. (2018). Safety-II in Practice: Developing the Resilience Potentials.
  • Conklin, T. (2012). Pre-Accident Investigations: An Introduction to Organizational Safety.
  • Edmondson, A. (2018). The Fearless Organizations
  • Reason, J. (1997). Managing the Risks of Organizational Accidents.
  • Resilience Engineering research (Hollnagel,Woods, Leveson and others).

Insights
March 19, 2026
5
min read
Eight Shifts Shaping Safer and More Sustainable Organizations
Understand the critical shifts redefining how organizations embed safety and sustainability into performance, through leadership, continuous learning, and resilient operational systems.

Across industries, safety is undergoing a structural shift. What was once managed primarily as a compliance function or performance metricis increasingly understood as a reflection of how organizations are designed, led and continuously improved.

In complex and high-risk environments, safety is notachieved through stronger enforcement or additional programs alone. It emerges from the interaction between leadership behavior, operational design, decision environments and the organization’s capacity to learn and adapt.

Drawing on global safety science, Human & Organizational Performance (HOP), research on psychological safety, and our cross-industry transformation experience, eight key shifts are shaping the next evolution of safety culture.

 

1. Safety as a Core Organizational Value

Safety is moving beyond being treated as a shifting priority. Priorities compete. Values guide.

When safety becomes a core organizational value, it shapes decision-making, trade-offs under pressure, operational planning and resourceallocation. Safety becomes the natural consequence of how the system operates,rather than a campaign layered on top of production.

This shift also redefines the role of safety functions, from compliance policing to enabling safe and sustainable performance.

 

2. Learning as an Operating Discipline

Organizations are embedding continuous learning into everyday operations. Rather than focusing only on what failed, they exploreweak signals, near misses, operational friction and successful adaptations.

Learning becomes a core capability, accelerating insight, strengthening resilience and improving decision quality.

 

3. Leadership Ownership at All Levels

Safety culture is increasingly recognized as a leadership capability, not solely an HSE responsibility.

Executives define direction and tone.
Middle managers translate expectations into operational decisions.
Supervisors shape the daily decision environment.

Successful organizations translate safety expectations into concrete leadership behaviors and daily routines, creating clarity and alignment across levels.

 

4. Psychological Safety as Infrastructure

A strong safety culture depends on speaking-up environments.

When employees feel psychologically safe, weak signals surface earlier, risk trade-offs are openly discussed and learning accelerates.

Psychological safety is operational infrastructure , not a soft topic.

 

5. Amplifying What Works

There is growing recognition that most work is completed safely, often under variable conditions.

Studying success reveals adaptive capacity and strengthens resilience. This complements traditional incident analysis by reinforcing expertise and confidence.

 

6. Aligning Work-as-Imagined and Work-as-Done

Procedures and plans rarely capture operational complexity perfectly.

Leading organizations reduce the gap between policies and operational reality by inviting front line input and empowering stop-work authority.

The goal is better alignment between design and execution.

 

7. Designing for Human Decision-Making

Incidents often stem from predictable cognitive biases such as normalization of deviance, production bias, overconfidence and hindsight bias.

Recognizing these decision traps shifts focus from blaming individuals to strengthening decision environments.

 

8. Cultural Evolution as a Long-Term Capability

Sustainable safety culture requires integration rather than reinvention, structured capability journeys rather than one-off programs, and measurable behavioral impact rather than activity metrics.

Organizations that succeed:

  • Integrate safety into existing leadership and operational systems
  • Design earning journeys that support day-to-day application
  • Measure behavioral change and operational outcomes
  • Reinforce progress consistently over time

Cultural evolution is a sustained commitment to system alignment and capability building.

 

Conclusion

The evolution of safety culture is less about adding controls and more about strengthening systems.

Safety is something organizations produce — through leadership clarity, operational design, psychological safety and continuous learning.

Those who embed these capabilities consistently will not only reduce risk. They will build more resilient, sustainable and high-performing organizations.

Sources & references:

  • WorldSteel Association. Safety Culture & Leadership Fundamentals.
  • Norsk Industri (2025). Safety Leadership and Learning: A Practical Guide to HOP.
  • D. Parker et al. / Safety Science 44 (2006). Development of Organisational Safety Culture
  • Hollnagel, E. (2014). Safety-I and Safety-II: The Past and Future of Safety Management.
  • Hollnagel, E. (2018). Safety-II in Practice: Developing the Resilience Potentials.
  • Conklin, T. (2012). Pre-Accident Investigations: An Introduction to Organizational Safety.
  • Edmondson, A. (2018). The Fearless Organizations
  • Reason, J. (1997). Managing the Risks of Organizational Accidents.
  • Resilience Engineering research (Hollnagel,Woods, Leveson and others).