BTS Named a Top 20 Sales Training and Enablement Company in 2023


Published on: March 2023

STOCKHOLM, SWEDEN and SAN FRANCISCO, CA – BTS GROUP AB (publ), a world-leading strategy implementation firm, was recently recognized by Training Industry, Inc. as a Top 20 Sales Training and Enablement Company.


“It is an honor to be recognized as a top 20 sales training company,” said René Groeneveld, Global Head of BTS’s Sales and Marketing Center of Expertise. “In 2022, BTS had many innovations that integrated go-to-market-strategy and activation, which included new and simplified sales methodologies, AI enabled coaching and feedback for sales reps and sales managers, and data-driven management and leadership, to name a few. We are humbled by our clients’ trust to build these new innovations and thrilled to partner with them to unleash new opportunities for success.”


BTS was selected based on the following criteria:

  • Breadth and quality of program and service offerings
  • Industry visibility, innovation, and impact in the sales training market
  • Client and customer representation
  • Business performance and growth

“This year’s selection for our Top 20 Sales Training & Enablement companies list provides quality sales offerings in a wide range of roles, topics, competencies, metrics and modalities to fit the sales training needs of any organization,” said Jessica Schue, market research analyst at Training Industry, Inc. “These companies all offer a custom tailored experience for their learners, incorporating blended learning styles and keeping up-to-date with the best offerings, research and innovations to provide their customers with the most cutting-edge selling trends and better results.”


“The companies selected for our 2023 Sales Training & Enablement Watchlist offer a unique set of tools, topics and technologies to adapt and liven the learning experience,” said Tom Whelan, director of corporate research at Training Industry, Inc. “Adding technologies such as artificial intelligence (AI), microlearning, collaborative tools and more helps these organizations adapt to both their clients’ and learners’ needs.”

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